PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Digital Media Recruitment included. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. Having worked with a broad range of clients, from local small businesses to FTSE250 companies, at novi.digital we are comfortable at adapting to the unique demands of any business when it comes to PPC.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. At novi.digital, we have a process that centres around learning exactly who your audience is through an in-depth questionnaire and then ensuring that our campaign fits around that, from our copy approach to the ad platforms, themselves. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. This is achieved through data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Without an agency, many businesses will spend significant portions of their marketing budget on a PPC campaign that lacks any direction or research of crucial metrics, such as keyword quality scores.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in Digital Media Recruitment, the primary USP of our managed PPC service is our range of intuitive software.Our proprietary software, Captivise, is fundamental to the upkeep and development of our PPC campaigns. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to ensure maximum profitability. To begin any campaign, however, we utilise our automated campaign building tool that quickly develops a campaign. By doing this, we have an effective foundation that can be further developed. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. By combining these intuitive pieces of software with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Digital Media Recruitment and beyond, visit our review page on Clutch along with our testimonials.
To find out exactly how our PPC management service can help your Digital Media Recruitment business today, send us an email or speak to one of our experienced team over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.