PPC, like most areas of digital marketing, requires an in-depth knowledge of not just the ever-changing landscape of the software and tools needed, but of the industries themselves, E Billing included. For over a decade, PPC has remained at the core of our holistic approach to digital marketing, having now managed over £6 million in Ad Spend and developed a range of proprietary software. When it comes to PPC, we are confident in our ability to adapt to the unique requirements of any business, having worked with a variety of businesses, from small local companies to those in the FTSE250.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to E Billing and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, along with relating the in-depth knowledge you already have of your audience for us to implement. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. This is achieved through data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Many businesses will spend significant amounts of their marketing budget on PPC without an agency and the thorough research of keyword quality scores and appealing ad copy that is comes with it.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in E Billing, the primary USP of our managed PPC service is our range of intuitive software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to ensure maximum profitability. Before this, however, we build a campaign automatically. By doing this, we have an effective foundation that can be further developed. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst it is often the case that clients can be become relatively overwhelmed by the dense jargon that surrounds digital marketing when meeting with their agency, at novi.digital we believe in clients being able to understand every element of our PPC campaign. To see feedback from businesses in E Billing and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your E Billing business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.