Specialist PPC for Energy Software

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Are you looking for specialist Energy Software PPC Management?

PPC, like most areas of digital marketing, is carried out best when an agency is skilled with the very best software and tools to do the job, but has the knowledge of how to adapt to any industry, such as Energy Software. PPC has remained, over the last ten years, at the core of everything we do here at novi.digital, having managed over £6 million in Ad Spend and even developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.

What can a PPC campaign do for my Energy Software business?

When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Energy Software and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To ensure this, we utilise a range of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.  

Why novi.digital for Energy Software PPC Management?

When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.

Innovative Software

Aside from the years of experience we have with all areas of PPC, our main USP as an agency comes from our range of proprietary software.Our proprietary software, Captivise, is fundamental to the upkeep and development of our PPC campaigns. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to help ensure maximum profitability. Before this, however, we make use of our automated campaign building tool that launches a campaign around a set of keywords and ad text. This can then serve as an effective foundation that can be further refined. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.

Clear Communication

Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Energy Software and beyond, visit our review page on Clutch along with our testimonials.

What is the next step?

To learn about how our PPC management service can help your Energy Software business in particular, send us an email with your requirements or talk to one of our experienced team today over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.