Specialist PPC for Executive Search


novi.digital

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Are you looking for specialist Executive Search PPC Management?

PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Executive Search included. For over a decade, PPC has remained at the core of our holistic approach to digital marketing, having now managed over £6 million in Ad Spend and developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.

What can a PPC campaign do for my Executive Search business?

When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. At novi.digital, we have a process that centres around learning exactly who your audience is through an in-depth questionnaire and then ensuring that our campaign fits around that, from our copy approach to the ad platforms, themselves. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.  

Why novi.digital for Executive Search PPC Management?

When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.

Innovative Software

As an agency, aside from our extensive knowledge of and experience with various advertisement platforms, the primary USP of our managed PPC service is our range of innovative proprietary software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to guarantee maximum profitability. Before this, however, we build a campaign automatically. By doing this, we have an effective framework to work within and develop. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.

Clear Communication

Whilst agencies can often inadvertently be unclear exactly how they are helping by talking in overly-complex jargon, at novi.digital we think that campaigns are best carried out when our clients are able to understand all areas of our approach. To see feedback from businesses in Executive Search and beyond, visit our review page on Clutch along with our testimonials.

What is the next step?

To learn about how our PPC management service can help your Executive Search business in particular, send us an email with your requirements or talk to one of our experienced team today over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.