PPC, like most areas of digital marketing, requires an in-depth knowledge of not just the ever-changing landscape of the software and tools needed, but of the industries themselves, Fibre Optic Cabling Installation included. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Fibre Optic Cabling Installation and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To ensure this, we utilise a range of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Many businesses will spend significant amounts of their marketing budget on PPC without an agency and the thorough research of keyword quality scores and appealing ad copy that is comes with it.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in Fibre Optic Cabling Installation, the primary USP of our managed PPC service is our range of intuitive software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to guarantee maximum profitability. Before this, however, we make use of our automated campaign building tool that launches a campaign around a set of keywords and ad text. By doing this, we have an effective framework to work within and develop. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. By combining these intuitive pieces of software with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Fibre Optic Cabling Installation and beyond, visit our review page on Clutch along with our testimonials.
To find out exactly how our PPC management service can help your Fibre Optic Cabling Installation business today, send us an email or speak to one of our experienced team over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.