PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Footwear Manufacturers Suppliers included. PPC has remained, over the last ten years, at the core of everything we do here at novi.digital, having managed over £6 million in Ad Spend and even developed a range of proprietary software. When it comes to PPC, we are confident in our ability to adapt to the unique requirements of any business, having worked with a variety of businesses, from small local companies to those in the FTSE250.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. This is why at novi.digital our process is built around the potential audience, by working with new clients to identify their current or desired audience through our in-depth questionnaire, we can finesse the details of a PPC campaign. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To ensure this, we utilise a range of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in Footwear Manufacturers Suppliers, the primary USP of our managed PPC service is our range of intuitive software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to help ensure maximum profitability. To begin any campaign, however, we utilise our automated campaign building tool that quickly develops a campaign. By doing this, we have an effective foundation that can be further developed. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst it is often the case that clients can be become relatively overwhelmed by the dense jargon that surrounds digital marketing when meeting with their agency, at novi.digital we believe in clients being able to understand every element of our PPC campaign. To see feedback from businesses in Footwear Manufacturers Suppliers and beyond, visit our review page on Clutch along with our testimonials.
To find out exactly how our PPC management service can help your Footwear Manufacturers Suppliers business today, send us an email or speak to one of our experienced team over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.