PPC, like most areas of digital marketing, requires an in-depth knowledge of not just the ever-changing landscape of the software and tools needed, but of the industries themselves, Galvanizing included. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. Having worked with a broad range of clients, from local small businesses to FTSE250 companies, at novi.digital we are comfortable at adapting to the unique demands of any business when it comes to PPC.
When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. This is why at novi.digital our process is built around the potential audience, by working with new clients to identify their current or desired audience through our in-depth questionnaire, we can finesse the details of a PPC campaign. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To ensure this, we utilise a range of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in Galvanizing, the primary USP of our managed PPC service is our range of intuitive software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to guarantee maximum profitability. Before this, however, we build a campaign automatically. By doing this, we have an effective framework to work within and develop. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst it is often the case that clients can be become relatively overwhelmed by the dense jargon that surrounds digital marketing when meeting with their agency, at novi.digital we believe in clients being able to understand every element of our PPC campaign. To see feedback from businesses in Galvanizing and beyond, visit our review page on Clutch along with our testimonials.
To learn about how our PPC management service can help your Galvanizing business in particular, send us an email with your requirements or talk to one of our experienced team today over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.