Specialist PPC for Hotel Booking Agencies


novi.digital

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Are you looking for specialist Hotel Booking Agencies PPC Management?

PPC, like most areas of digital marketing, is carried out best when an agency is skilled with the very best software and tools to do the job, but has the knowledge of how to adapt to any industry, such as Hotel Booking Agencies. For over a decade, PPC has remained at the core of our holistic approach to digital marketing, having now managed over £6 million in Ad Spend and developed a range of proprietary software. When it comes to PPC, we are confident in our ability to adapt to the unique requirements of any business, having worked with a variety of businesses, from small local companies to those in the FTSE250.

What can a PPC campaign do for my Hotel Booking Agencies business?

When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Hotel Booking Agencies and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this has been completed, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To ensure this, we utilise a range of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.  

Why novi.digital for Hotel Booking Agencies PPC Management?

When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.

Innovative Software

Aside from the years of experience we have with all areas of PPC, our main USP as an agency comes from our range of proprietary software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to ensure maximum profitability. Before this, however, we build a campaign automatically. This can then serve as an effective foundation that can be further refined. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.

Clear Communication

Whilst it is often the case that clients can be become relatively overwhelmed by the dense jargon that surrounds digital marketing when meeting with their agency, at novi.digital we believe in clients being able to understand every element of our PPC campaign. To see feedback from businesses in Hotel Booking Agencies and beyond, visit our review page on Clutch along with our testimonials.

What is the next step?

To learn about how our PPC management service can help your Hotel Booking Agencies business in particular, send us an email with your requirements or talk to one of our experienced team today over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.