PPC, like most areas of digital marketing, is carried out best when an agency is skilled with the very best software and tools to do the job, but has the knowledge of how to adapt to any industry, such as Industrial Mixers Agitators. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. When it comes to PPC, we are confident in our ability to adapt to the unique requirements of any business, having worked with a variety of businesses, from small local companies to those in the FTSE250.
When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. This is why at novi.digital our process is built around the potential audience, by working with new clients to identify their current or desired audience through our in-depth questionnaire, we can finesse the details of a PPC campaign. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this is discussed with you, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Without an agency, many businesses will spend significant portions of their marketing budget on a PPC campaign that lacks any direction or research of crucial metrics, such as keyword quality scores.
As an agency, aside from our extensive knowledge of and experience with various advertisement platforms, the primary USP of our managed PPC service is our range of innovative proprietary software.Perhaps our most significant piece of software is Captivise. By setting a desired margin or target cost-per-conversion, this ground-breaking software’s algorithms bid the optimal amount to guarantee maximum profitability. Before this, however, we make use of our automated campaign building tool that launches a campaign around a set of keywords and ad text. This can then serve as an effective foundation that can be further refined. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Industrial Mixers Agitators and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your Industrial Mixers Agitators business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.