PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Lighting Wholesalers Distributors included. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. At novi.digital, we have a process that centres around learning exactly who your audience is through an in-depth questionnaire and then ensuring that our campaign fits around that, from our copy approach to the ad platforms, themselves. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To ensure this, we utilise a range of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in Lighting Wholesalers Distributors, the primary USP of our managed PPC service is our range of intuitive software.Perhaps our most significant piece of software is Captivise. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to ensure maximum profitability. To begin any campaign, however, we utilise our automated campaign building tool that quickly develops a campaign. By doing this, we have an effective foundation that can be further developed. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst agencies can often inadvertently be unclear exactly how they are helping by talking in overly-complex jargon, at novi.digital we think that campaigns are best carried out when our clients are able to understand all areas of our approach. To see feedback from businesses in Lighting Wholesalers Distributors and beyond, visit our review page on Clutch along with our testimonials.
To find out exactly how our PPC management service can help your Lighting Wholesalers Distributors business today, send us an email or speak to one of our experienced team over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.