PPC, like most areas of digital marketing, is carried out best when an agency is skilled with the very best software and tools to do the job, but has the knowledge of how to adapt to any industry, such as Relocation Services. For over a decade, PPC has remained at the core of our holistic approach to digital marketing, having now managed over £6 million in Ad Spend and developed a range of proprietary software. Having worked with a broad range of clients, from local small businesses to FTSE250 companies, at novi.digital we are comfortable at adapting to the unique demands of any business when it comes to PPC.
When carried out effectively, PPC can not only place your company in front of new audiences, but target those that are more likely to convert into customers. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Relocation Services and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, along with relating the in-depth knowledge you already have of your audience for us to implement. Once this has been completed, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.
As an agency, aside from our extensive knowledge of and experience with various advertisement platforms, the primary USP of our managed PPC service is our range of innovative proprietary software.Our proprietary software, Captivise, is fundamental to the upkeep and development of our PPC campaigns. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to guarantee maximum profitability. To begin any campaign, however, we utilise our automated campaign building tool that quickly develops a campaign. By doing this, we have an effective foundation that can be further developed. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. By combining these intuitive pieces of software with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst it is often the case that clients can be become relatively overwhelmed by the dense jargon that surrounds digital marketing when meeting with their agency, at novi.digital we believe in clients being able to understand every element of our PPC campaign. To see feedback from businesses in Relocation Services and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your Relocation Services business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.