PPC, like most areas of digital marketing, is carried out best when an agency is skilled with the very best software and tools to do the job, but has the knowledge of how to adapt to any industry, such as Steel Stockholders. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.
When done properly, PPC can do more than get your business seen more, it can also place it in front of those that are more likely to engage with it. At novi.digital, we have a process that centres around learning exactly who your audience is through an in-depth questionnaire and then ensuring that our campaign fits around that, from our copy approach to the ad platforms, themselves. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.
As an agency, aside from our extensive knowledge of and experience with various advertisement platforms, the primary USP of our managed PPC service is our range of innovative proprietary software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to guarantee maximum profitability. Before this, however, we make use of our automated campaign building tool that launches a campaign around a set of keywords and ad text. By doing this, we have an effective framework to work within and develop. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Steel Stockholders and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your Steel Stockholders business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.