Our Top Tips to Improve Your WordPress SEO

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We are WordPress SEO Experts. Here are our top tips to get you started!

WordPress is an amazingly customisable blogging platform and content management system. It has become the foundation of countless websites due to its easily adjustable nature and requiring almost no expertise. Much of this customizability comes from an array of plugins and extensions which produce either noticeable public results or innovative, ingenious tinkering behind the scenes, all of which make life even easier for the novice user.

Given all this, it’s tempting to think that there’s nothing the platform isn’t equipped to handle, but taking that attitude will leave you behind the rest when it comes to the acid test; will people find your site?

Basic SEO For WordPress

  • Look over your theme. It might act as a red flag if it has multiple h1 header tags buried in it. While there are reasons that you might choose to use more than one h1 tag, search engines do not look kindly on the practice, and it’s likely to hurt your rankings rather than help them. Similarly, if you chose a free theme with multiple links to the theme’s creator (rather than the more typical one), you may find your page receives a knock for spam, which is equally unhelpful.
  • Your theme should also work well on computer and mobile devices or have multiple themes available to cater to both.
  • Many more manageable steps for WordPress SEO are best done by one plugin or another. After installing a new plugin or extension, always check that it hasn’t created conflicts with another or your theme. (You should have checked beforehand, of course, but sometimes you’ll be the one to discover a conflict.) It’s much more helpful to have a working site than a broken one with marginally better SEO, and there’s almost sure to be another reputable plugin doing the same thing.
  • Make sure you have tweaked the way posts are assigned URLs. Ideally, other websites will link to individual posts they find helpful, and you want to make finding the permanent URL of any given post easy for them.
  • Take care to always have an up-to-date XML sitemap; this is the simplest thing to do using a plugin and will improve the speed and success rate of search engine indexing.
  • Tag your posts with an eye to what’s trending and what you expect to trend in your sector – but make sure the content of those posts relates to that tag; too many visitors losing interest as they realise your content is irrelevant to them will hurt your rankings significantly.
  • Ensure your site loads quickly. We’ve reached a point now where even mobile users expect a fast load time, and if your site hasn’t completely loaded in seconds, you will lose some of the traffic you could be getting, with the same issue regarding visitors opting out as with nasty tags.

If you are looking for a more comprehensive service or simply looking to outsource the SEO of your WordPress website, then please don’t hesitate to get in touch!