At novi, we prioritise people above and beyond everything else. Whether with our employees, our clients or their customers, we understand that relationships matter.
Through a combination of clear and frequent communication, combined with insights developed through the use of data analysis; we identify and understand the needs of our clients. We then focus on applying our information and experience to innovate and produce efficient and productive outcomes for our clients.
We recognise that innovation comes from skilled individuals taking pride in their work and so, with innovation in mind, we focus on employee well-being above and beyond all else. We do so to create a workplace with purpose and drive, working together to produce positive outcomes for our clients.
At novi we teach our clients how to innovate using data to continually refine our SEO Management and PPC Management techniques. From our head office at Lancaster University, we provide managed services, training and consultancy for local, national and international campaigns.
We take a holistic approach to SEO and PPC, by working closely with our clients to fully utilise data and research. This data-driven approach gives us a solid foundation to inform ongoing strategy and help us manage our search marketing and conversion-rate optimisation efforts.Find Out More
First impressions matter, which is why we put so much care into our UX audits. Our User Experience audit is a one-off service that focuses on improving empathy with your visitors. In this we will make a series of suggestions based on how search engines read sites, the user-friendliness across different devices. The aim is […]
Are you concerned about your company’s digital marketing efforts? novi.digital are a multi-award-winning data-driven digital marketing agency. We cover the two main services: Search Engine Optimisation (SEO) Pay-Per-Click Advertising (PPC) As well as offering long-term service contracts and consultancy services, we can also be called on to produce audits of your website or online advertising […]
Throughout our SEO Management services, we work to develop a business’ online presence through the use of technical, content and strategic techniques. This result of which is better online performance on Search Engines for highly relevant search queries, targeted toward high-intent searchers. We balance flesch kincaid readability and a pschology-centric people-focused approach, with data-driven analytics-led […]
Our Agency team at novi.digital is experienced in implementing and running a range of highly successful PPC (Pay-per-click) Campaigns to a total spend well in excess of £6 million. This is achieved using experienced and knowledgeable and certified in-house PPC teams that provide ROI-focused PPC Management Services. See what we can do for you!
Conversion Rate Optimisation is about increasing the rate that visitors to your site become customers. The higher a proportion of your visitors that buy something during their visit, the higher the conversion rate.
Your customers and contacts are some of the best advocates for your business, and keeping the dialogue open provides opportunities to build brand loyalty, remind, persuade, sell, upsell, or simply share your news.
Many businesses looking to optimise their PPC campaigns for better ROI turn to PPC software apps before they turn to digital marketing agencies. These apps are cheaper than digital marketing agencies, though there is a trade-off for that; less personalised services can only do so much. Depending on your goals and your budget, however, PPC […]
Learn digital marketing from the experts. We are a multi-award-winning data-driven digital marketing agency, and we offer training as one of our services. If you want to handle SEO, PPC, or CRO in-house – or just want to understand the basic principles better – we can help. After all, most businesses are seeing more and more of their customers coming from […]
What it Means to be GDPR Compliant Superseding the UK Data Protection Act 1998 (DPA), the GDPR will hold businesses to higher standards and impose tougher penalties on businesses that do not comply. The Regulation grants more rights to customers who have had their rights infringed upon by organisations. Those businesses are expected to adopt […]