At novi, we prioritise people above and beyond everything else. Whether with our employees, our clients or their customers, we understand that relationships matter.
Through a combination of clear and frequent communication, combined with insights developed through the use of data analysis; we identify and understand the needs of our clients. We then focus on applying our information and experience to innovate and produce efficient and productive outcomes for our clients.
We recognise that innovation comes from skilled individuals taking pride in their work and so, with innovation in mind, we focus on employee well-being above and beyond all else. We do so to create a workplace with purpose and drive, working together to produce positive outcomes for our clients.
At novi we teach our clients how to innovate using data to continually refine our SEO, PPC and CRO campaigns. From our head office at Lancaster University, we provide managed services, training and consultancy for local, national and international campaigns.
We take a holistic approach to SEO, PPC and CRO, working closely with our clients to fully utilise data and research. This data-driven approach gives us a solid foundation to inform ongoing strategy and help us manage our search marketing and conversion optimisation efforts.Find Out More
Here at Novi.Digital we understand that not all organisations are the same, from small teams through to large corporate multi-departmental organisations (and even educational establishments) the requirements of each are different from one to the next. In order to cater for a wide variety of client requirements we offer a variety of different SEO training options, consisting […]
Our goal when we carry out an SEO audit is to provide the client with a clear roadmap to optimising your site with our recommendations – recommendations we will back up with data. Our SEO audit is a one-off service which focuses purely on how your site interacts with search engines. Recommendations based on this […]
First impressions matter, which is why we put so much care into our UX audits. Our User Experience audit is a one-off service that focuses on improving empathy with your visitors. In this we will make a series of suggestions based on how search engines read sites, the user-friendliness across different devices. The aim is […]
Our SEO Management, works to develop a business’ online presence through the use of technical, content and strategic steps to ensure your website is being seen online.
Our Agency team at novi.digital is experienced in implementing and running a range of highly successful PPC (Pay-per-click) Campaigns to a total spend well in excess of £6 million. This is achieved using experienced and knowledgeable and certified in-house PPC teams that provide ROI-focused PPC Management Services. See what we can do for you!
Conversion Rate Optimisation is about increasing the rate that visitors to your site become customers. The higher a proportion of your visitors that buy something during their visit, the higher the conversion rate.
What it Means to be GDPR Compliant Superseding the UK Data Protection Act 1998 (DPA), the GDPR will hold businesses to higher standards and impose tougher penalties on businesses that do not comply. The Regulation grants more rights to customers who have had their rights infringed upon by organisations. Those businesses are expected to adopt […]
For the 3rd time this year, our Managing Director travels to the Newton Rigg Conference Centre in Penrith, where we partner with the Cumbria Chamber of Commerce to provide courses in digital marketing to business owners, managers, and more. Our Google Analytics is certainly our most popular, with one of our training sessions earlier this […]
Our services largely fall into three broad categories; search engine optimisation (SEO), pay-per-click (PPC), and conversion rate optimisation (CRO). These are all effective tools in digital marketing on their own, but when combined they can be even more effective. Let’s look at why. Conversion Rate Optimisation Conversion Rate Optimisation may sound odd, but it’s a […]