Novi.Digital SEO Platform scam Have you been contacted by someone on WhatsApp claiming to be from Novi.Digital? Individuals have recently reported receiving fraudulent job offers from entities impersonating Novi.Digital, promising lucrative remote work in data analysis or SEO optimisation.  Victims appear to have suffered financial losses and are being coerced into further investments by scammers. […]

What is Upcity? UpCity is a digital marketing platform that provides tools and services to help small and medium-sized businesses improve online visibility and attract more customers. UpCity offers comprehensive digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, website design and development, and content marketing. UpCity’s platform also includes […]

…These are some of the many questions you may consider in your search for an SEO Agency in 2023. This is why we’ve compiled our ultimate guide to choosing the best SEO agencies in the UK in 2023. What to look for when choosing an SEO Agency in the UK? Choosing the right SEO agency […]

Novi Digital is proud to welcome Porsche Centre South Lakes to its portfolio of prestigious clients. Porsche Centre South Lakes hopes to utilise Novi Digital’s PPC (search) management service to improve the efficiency of its marketing spending and drive sales. Novi Digital Managing Director Aaron Crewe said: “We’re delighted to be working with Porsche Centre […]

After a rigorous application process, novi.digital have been awarded the highly coveted B Corporation Certification. The B Corp Certification is awarded when a business or organisation meets and can demonstrate high standards of practices such as employee wellbeing, environmental sustainability, and charitable efforts.

North-West-based digital agency Novi Digital, with offices in Lancashire, Cheshire, East Midlands and London, has won a contract to provide SEO and PPC for Siemens Financial Services following a 10-way competitive pitch. Siemens Financial Services provides a wide range of flexible finance solutions including cash flow solutions and leasing options to suit a variety of […]

Here are the novi.digital 4 SEO Tips to Help Your Site Get Better Search Rankings Search engine optimization (SEO) can be a very powerful tool in your digital marketing arsenal. And Whilewhile advanced SEO strategies require a lot of hard work and probably the help of an SEO management agency to pull off, there are […]

How to improve SEO? Here are the 10 ways to improve SEO in 2021… Search engine optimisation is a topic that shows no signs of slowing down in popularity or methodologies. SEO is more vital than ever to rank well for keywords and drive traffic to your website. To continue offering true value with their […]

There is a digital skills shortage in the UK and many businesses are struggling to fill key roles. Lancaster and North-West-based digital marketing experts novi.digital are providing digital marketing training to help solve the digital skills shortage issue. Commencing in September, novi.digital, funded by Department for Education (DfE) and in partnership with We Are Digital, […]

Novi.digital have been contracted to provide SEO and PPC management to Arriello across its global business, in order to increase the number of clients they secure from Google Ads., The partnership between Novi and Arriello will help to open up opportunities around the globe, entering new markets, and developing even more business prominence within the […]

Our Digital marketing training sessions, running throughout 2021. We are delighted to extend our series of digital marketing training session webinars and share our deep technical knowledge with you. Our training courses were designed to help you maximise your returns and achieve your business goals. We will be delivering these sessions every second Thursday at […]

Novi Recommends Best SEO Plugins for WordPress: If you’re looking for the best SEO plugins that WordPress is compatible with, we’ve compiled a guide to some of the must-haves. Below we outline the best SEO plugins for WordPress users who want to improve their ranking. 1. WP Rocket – Our Number 1 Favourite WordPress Plugin. […]

novi.digital are proud to have been awarded the DADI Award for ‘most effective use of paid search’ for their work with English Lakes Hotels. Since starting work in September 2017, novi.digital’s award winning campaign has achieved an astounding 2000% ROI, and continues to provide excellent results today. novi.digital’s Google Search campaign for English Lakes Hotels was […]

Aaron Crewe, MD of novi.digital, has been awarded Entrepreneur of the Year 2020 at the Sub36 Awards. This year’s ceremony was held virtually on 22nd October and celebrated the country’s most influential young men and women in business. Taking place via Zoom, winners across 14 categories were revealed on the night. The Entrepreneur of the […]

Aaron Crewe – Chief Executive Officer of novi.digital – has been nominated for the sub36 Entrepreneur of the Year Award 2020. Speaking yesterday, a company spokesperson for novi.digital said: “We couldn’t be prouder of Aaron’s achievements while leading our company and his nomination for this award only reflects the extent to which his dedicated labour […]

Data-driven digital marketing agency, novi.digital, has announced its partnership with a new client, Funnel Boost. Funnel Boost is a forward-thinking company that helps businesses to supercharge their sales funnel with B2B leads. It enables businesses to find and attract high-quality potential customers and will no doubt be an exciting addition to Novi.Digital’s portfolio of clients. […]

Over the last two years, novi.digital has developed and worked extensively on PPC campaigns for data platform Property Data, a leading analytics tool for property investors and developers. The Prolific North Awards Search Campaign of the Year shortlisted candidates whose campaigns demonstrated clear customer insight, and utilised a number of channels to deliver outstanding results. […]

Wimgo has announced its list of top rated London SEO Agencies and we are proud to confirm that novi.digital has topped their list of twenty one of the best SEO digital marketing agencies. Stating that novi.digital has built a “plethora of knowledge and experience”, Wimgo celebrates our work with a “wide range of industry sectors” […]

Our guide to digital marketing during the Coronavirus pandemic During these uncertain times, it is important for businesses to adapt to the economy’s landscape. While many of these changes that we are experiencing around the globe are temporary, there are many sectors that are sure to change for the long term. With many countries experiencing […]

Lancaster-based agency, novi.digital, to begin work on SEO campaign for global manufacturing experts, AIS Eurelo. Novi.digital are to begin developing an SEO strategy for machinery solutions specialists, AIS Eurelo. As a joint venture with one of the UK’s largest privately owned industrial engineering companies, Ainscough Industries, AIS Eurelo are already globally connected in the industrial […]

Lancaster digital marketing agency, novi.digital, launch performance-based service model with new client, TCG Direct. Novi.digital are happy to welcome new client and furniture sustainability experts, TCG Direct, as part of the agency’s Coronavirus Business Support performance-based SEO and PPC service. Novi.digital will begin working with TCG on a comprehensive digital strategy over the coming weeks. […]

Homebrew Hand Sanitisers are all the rage at the moment, but how effective are they?   novi.digital have been tasked by a client to produce a press release to highlight some of the risks posed by producing ‘homebrew hand sanitisers’. In response to a global shortage as a result of the COVID-19 pandemic, may people […]

Award-winning digital marketing agency, novi.digital, begin work for respected local solicitors. Novi.digital are pleased to welcome expert solicitors Baines Bagguley Penhale as a new client. The Lancaster-based solicitors have chosen the innovative agency to develop their online presence, citing novi’s pace of response, detail-driven market research and flexible pricing structures. MD Aaron Crewe said: “We […]

novi.digital has been selected as a B2B PPC finalist in the prestigious European Search Awards for helping PropertyData reach new heights. Over the last 18 months, novi.digital has worked extensively with the data platform, PropertyData, on their PPC campaigns. During this time, novi.digital has achieved 1000% growth for PropertyData and, in turn, has established PropertyData […]

Open for business or here for you? During the past 3 weeks, we have received a number of emails from several businesses stating that they are still operating. Whilst this is great to see and we glad that businesses are continuing to trade, in some instances these emails have been sent without any real consideration for […]

Our Data Science in Digital Marketing service removes guesswork. Performance is improved in this service through the comphrensive collection and analysis of data gathered for all areas of your customer’s journey. By calling upon our network of academic partnerships, carrying out research, and utilising our own proprietary software, this service establishes a secure account-based marketing […]

In response to the coronavirus health crisis, novi.digital are offering their PPC and SEO management services for significantly reduced rates to businesses that may be facing uncertain times ahead. Aaron Crewe, Managing Director, commented: ‘Sustainability is a core value at novi.digital. Sustainability inside of a business begins with individual wellbeing but extends to the way […]

One of the UK’s fastest-growing digital marketing agencies today announces Clipper Round the World Yacht Race and Support the Goals as clients.   novi.digital – which has seen consistent growth each year since being founded 2009 – says it is looking to capitalise on its extensive sector knowledge whilst staying true to its company values […]

As you may have experienced during recent weeks, many companies are reaching out out to clients and customers outlining their plan to address the current and pending situation with regards to dealing with the impacts of coronavirus. As such, we are doing the same. Health is the primary concern It goes without saying that we […]

Pay-per-click marketing, or PPC marketing, is a tool designed to drive website traffic. The model is an advertiser who will run an ad and pay a publisher per click on the ad. This popular form of advertising can be highly profitable but can also be disastrous when implemented incorrectly. This article will cover six common […]

Here at novi.digital, we know it can be stressful and time consuming to juggle your business’ growing needs while also trying to provide top marketing techniques to catch the eye of your target customer. That’s where we fit into things! We’re an award-winning data-driven digital marketing agency. We have a penchant for business strategy, and […]

Every day, we receive dozens of requests from companies asking us to reinstate their videos on YouTube. Unfortunately, we cannot help, as novi.digital and Novi Digital Entertainment in India are not the same company.   We are novi.digital, an multi-award-winning digital agency providing SEO and PPC services. Novi Digital is also a name used by […]

For a long time, the number one request to Google from Search Console users like ourselves was better, fresher data in report. It turns out they listened! On Monday, Google announced the latest improvements to the Search Performance Report. But does Google mean by Search Console’s fresher data? What are the benefits for us? What […]

You’ve probably seen different guides on how to rank high on search engine result pages (SERPs). Alternatively, you’re curious to know what every other person is doing concerning link building and SEO. In an SEO survey, 41 percent of the executives find link building to be the most challenging SEO practice.  Since no one can […]

Search engine optimisation is a fundamental concept and continues to grow in importance daily. Here at novi.digital, we are an award-winning data-driven digital marketing agency that provides research, consultancy, analysis and managed services for SEO and PPC to clients across the U.K. and internationally. We have started gaining the recognition and market popularity we dreamed […]

Behind any successful email marketing campaign is the right software. To refine your email marketing strategy for total efficiency, you’ll need access to the right tools. Core email features, like personalisation and analytics, are essential to your success. Popular ESPs like MailChimp, will grant you access to those tools. Lately, though, users have been considering […]

novi.digital joins the NHS trust affiliated charter that is dedicated to positive mental health in the workplace. Psychology-focused and data-driven agency novi.digital, who was recently recognised by B2B review platform Clutch as being in the top 1% of the UK’s B2B, SEO and PPC service providers and for its integrity and professionalism, has joined the Mindful Employer Charter […]

At novi.digital, we emphasise the importance of putting people first and ensuring our communication with our clients is crystal clear. We do this to create the best possible product for our clients, and while this may seem very simple, it has been incredibly effective for our clients in the U.K. and abroad. The positive effects […]

The Top 10 Sources of Digital Marketing Funding in 2019 The keys to financing your new advertising strategy with digital marketing funding Most business owners will be aware of the immense value that digital marketing can provide to their company. In fact, Salesforce research suggests that by 2021, over 75% of marketing spending will be […]

How To Refine Your Email Marketing Strategy Email marketing has an incredible ROI: According to the report by Campaign Monitor, every dollar you allocate to email nets you $44 in revenue. You would be hard pressed to find another digital marketing channel that offers this level of return. However, if you want to gain the […]

The mental health stigma today is increasingly a talking point amongst people of many walks of life. This ranges from celebrities, students and politicians to name a few. But, what about business owners and their employees? Our CEO Aaron Crewe caught up with The Federation of Small Businesses in order to talk about the steps […]

The Annual Digital Marketing Awards recognises innovators and market leaders worldwide. It was set up to reward outstanding contributions within the internet marketing industry. Since 2006 the awards have grown to be one of the most prestigious internet marketing awards of their kind.   The Reader’s Choice Award recognises the achievements of digital marketing companies. […]

How to build your website’s authority, relevance and trust for search engine success Many business owners will be familiar with the power that search engine optimisation holds in the digital marketing space. Companies that can successfully increase their visibility on Google can generate leads from over 2 trillion yearly Google searches. In fact, those that […]

Research and development (R&D) tax credits are there for companies that are actively trying to innovate. The R&D scheme is there to be utilised by companies from all sectors. As a result of not realising the broad range of areas that can be considered as R&D, many do not claim despite being entitled to it. […]

novi.digital is delighted to announce that we have been named as a finalist in the FSB awards for digital innovation. In 2018 the FSB created an award to commend the achievements of small businesses within the UK. This year the award is planned to be bigger and better than the last. It will showcase some […]

Have your say about the features you’d like to see in novi.digital’s new automated PPC management solution and try the software free of charge!   For nearly 10 years, novi.digital has been at the forefront of innovation in the SEO and PPC marketing space. From humble beginnings in 2009, we’ve grown to become one of […]

novi.digital reveals its list of 21 courses for 2019, providing expert training for businesses that want more out of Google   This year, novi.digital will be using its 10 years of experience to train clients in the latest insights on SEO/PPC. The company is a Google Premier Partner, an award given to only the most […]

As one of the UK’s leading SEO and PPC agencies, we at novi. Digital is always focused on innovating further and improving our services. This blog covers many of the critical strategies novi. Digital is utilised to help you tremendously succeed with your SEO in 2019. We explore: The importance of user experience in 2019 […]

2019 is shaping up to be a big year for the company. Novi.Digital has today revealed its new client acquisitions and new service offerings.   Since 2009, novi.digital has seen double-digit exponential growth consistently every year and based on the excellent start to 2019, this growth doesn’t appear to be slowing down anytime soon. 2019 […]

Our combined data-driven and human-centric approaches continues to put novi.digital at the forefront of the advertising and marketing space in London and internationally. We’ve received a number of industry awards for our SEO and PPC campaigns over the years, but nothing quite compares to our recent recognition by Clutch as a 2018 Global Leader. We’re excited to […]

A great digital marketing and SEO strategy involves using a number of different approaches together to drive website traffic and sales. One of the most important elements of your marketing strategy should be blogging, and below we reveal the different reasons why: 1. Show your expertise A blog enables you to position your business as […]

When it comes to building a successful SEO strategy, there are a lot of SEO myths on the internet, and it can be challenging to know what is the truth and what strategies will really work on your website. Here we’re going to dispel some of those myths to help you build a successful SEO […]

Multi-award-winning digital marketing agency novi.digital has recently revised its training and employee onboarding procedures. The first new Account Manager to graduate from this training programme is Will Osborn, who joins a passionate, experienced and highly-qualified team at novi.digital. Will is an experienced marketing expert who has spent time working with Nationwide’s North East England senior […]

Data-driven, multi-award-winning digital marketing agency novi.digital, who recently established their London presence in Canary Wharf’s prestigious Level39, have been approved as part of the GCloud Government Procurement platform. What is the GCloud? The approval sees novi.digital join an exclusive list of companies approved to contract for public-sector work directly. The GCloud was first introduced in […]

novi.digital is happy to announce an opportunity for Cumbria-based businesses to receive a subsidy of up to £2,000. This subsidy is provided by the Cumbria Chamber of Commerce and is for consultancy sessions focused on business growth and competitiveness. Among the examples they’ve pointed out of this are: Website design & enhancement Search engine optimisation […]

Many businesses looking to optimise their PPC campaigns for better ROI turn to PPC software apps before they turn to digital marketing agencies. These apps are cheaper than digital marketing agencies, though there is a trade-off for that; less personalised services can only do so much. Depending on your goals and your budget, however, PPC […]

Learn digital marketing from the experts. We are a multi-award-winning data-driven digital marketing agency, and we offer training as one of our services. If you want to handle SEO, PPC, or CRO in-house – or just want to understand the basic principles better – we can help.   After all, most businesses are seeing more and more of their customers coming from […]

What it Means to be GDPR Compliant Superseding the UK Data Protection Act 1998 (DPA), the GDPR will hold businesses to higher standards and impose tougher penalties on businesses that do not comply. The Regulation grants more rights to customers who have had their rights infringed upon by organisations. Those businesses are expected to adopt […]

For the 3rd time this year, our Managing Director travels to the Newton Rigg Conference Centre in Penrith, where we partner with the Cumbria Chamber of Commerce to provide courses in digital marketing to business owners, managers, and more. Our Google Analytics is certainly our most popular, with one of our training sessions earlier this […]

Our services largely fall into three broad categories; search engine optimisation (SEO), pay-per-click (PPC), and conversion rate optimisation (CRO). These are all effective tools in digital marketing on their own, but when combined they can be even more effective. Let’s look at why. Conversion Rate Optimisation Conversion Rate Optimisation may sound odd, but it’s a […]

In partnership with the Department of International Trade (DIT), novi.digital will present a workshop at the Barton Grange Hotel starting at 9am on Wednesday the 18th October on the topic of developing an online marketing presence to target sales overseas. Aaron Crewe, our Managing Director, will lead the workshop and cover the key ways to […]

Our inaugural novi Day last year was a huge success, with presentations given by the team as well as representatives from Google, Mind Lancashire, and video marketing agency Workshop Media. Save the Date: November 1st, InfoLab21, Lancaster University This year, the second annual novi Day will see us joined by Peninsula, a small business HR […]

Digital is moving at a light speed pace. The consumer connects with a brand at too many touchpoints to count. Businesses must keep up with demanding and unpredictable consumer preferences. The challenges are vast, but novi.digital has years of experience that has allowed us to develop best practices and deliver highly successful outcomes. Whether a […]

The Premier Partner Awards 2017 are Google Partner’s flagship global platforms award, made for recognising and celebrating top performing Google Premier Partners from across Europe, Middle East and Africa. Innovating in Search novi.digital have been shortlisted for the Search Innovation Award category.  Those who are shortlisted for this category are chosen because of their foresight […]

Agency Recognised in the Creative Agency of the Year and Employer of the Year Categories Known as “Lancashire’s Premier Business Awards”, the BIBAs have just announced their shortlists for the 2017 awards, and novi.digital, a leading digital marketing agency operating out of Lancaster’s prestigious InfoLab21, have been recognised in two categories. novi has been shortlisted […]

Lancaster-based digital marketing firm novi.digital has been shortlisted as a finalist in two different categories in the 2017 E3 Business Awards, which will be held at the Macron Stadium in Bolton on Thursday 13th July 2017. The company, which uses data to direct and improve SEO, PPC and other digital marketing strategies for businesses across […]

Meet the Client DIY Engine Parts went live in the middle of last year and has steadily been growing in popularity. Why? Not just because of the work we’ve done but because when visitors arrive at the site they find something special. Selling Points DIY Engine Parts’ ideal customer is anyone with a lawnmower, chainsaw, […]

Launched in 2009 and having registered in 2011 by Aaron Crewe as SEO24/7, the company has since grown to an 11 strong team with an increase in turnover of 63.5% on the previous financial year. We aim to become a team of 14 by the end of the year, bringing in new team members to […]

This unique collaboration supports crime prevention and community safety schemes across Lancashire – ones the local police have submitted on behalf of the local community. LANPAC’s efforts are directed firmly at projects each area needs, allocating funds only where they can do the most good. Their website also maintains a series of pages of advice […]

There are many different forms of digital marketing – SEO, PPC, CRO, email marketing and more – and any one of them may be the ‘best’ single solution for your company. But any two of them are stronger together. Why is that? Ultimately, it’s because of the way search engines work. What Makes a Good […]

As always, 1 Events Media (1EM) have been working hard to produce the E3 Business Expo, a major business-to-business trade exhibition which runs each year in Bolton. This year the event takes place on Wednesday April 5th at the Macron Stadium. Also taking place on the day are the prestigious E3 Business Awards, some of […]

novi.digital, a data-driven digital marketing firm currently operating out of Lancaster University’s prestigious InfoLab21, has begun 2017 with a thorough analysis of its own situation and a series of decisions designed to provide an even stronger service to existing and new clients alike. Creating the new roles of Data Researcher and Strategic Implementer, the firm […]

Your website leads visitors along the customer journey, but you don’t want them to get lost along the way. How will a content strategy improve conversion?

The Bottom Line Should Be Important Since the earliest days of SEO as an industry, the man on the street has assumed that the goal of a digital marketing company is to have “a high rank on Google”. It’s difficult to explain why this assumption is wrong because there isn’t just one problem – there […]

At the core of novi’s approach to digital marketing – to everything we do – is the principle of innovation. If you’re only doing the same things that everyone else is doing, you can’t expect to make an impact. We work to find new techniques, new approaches, and new software solutions to benefit ourselves and […]

After years of experience working within the digital marketing industry, Managing Director Aaron Crewe became concerned with the bad practices that some SEO companies employed, such as making false promises and creating unreasonable expectations. In 2009, knowing that the SEO industry could be better, he founded SEO24/7, the company that would go on to become […]

Google Shopping Feed is an incredibly useful tool when used properly, and an incredibly expensive one when used badly. As with other PPC advertising, the key to successful use of Google Shopping is to understand how to make the most of your resources, focusing on improving quality and understanding your target audience, rather than throwing […]

A successful PPC campaign is one of constant research, evaluation and refinement. Many businesses believe that once they have a PPC campaign running they can just forget about it and let the customers roll in. At novi.digital, we have a lot of experience working with companies that have forgotten their Pay-Per-Click campaigns, and we’ve seen […]

As the curtain falls on 2016, novi.digital is preparing for our first Christmas under our new brand and our first full year as novi, shortly to follow. Becoming novi Looking back over the previous twelve months it’s amazing to think how much has changed. The novi family has grown, with many new colleagues, all of […]

For clients who write their own copy, for technical expertise, in house preference or a variety of other reasons, a copy proofing service could still be of great value. The benefit of having a professional SEO content writer proof read a client’s content are as follows:

Matt Mitchell is a Team Leader at novi. Digital Marketing is All About Communication Our role as a digital marketing agency is to make sure that our clients can communicate with their customers in the best possible way. We learn all we can about their business, the specifics of the goods or services provided, their […]

Efficient SEO requires a clear understanding of the situation your website is in, and the ability to update your information as you proceed. We practice a data-driven style of SEO because it yields proven results with a reliability that can’t be duplicated without clear data analysis. So, how do you get that information? This kind […]

Recently, at our Launch Event for novi, we had the unique opportunity to talk with industry colleagues, clients, and – most importantly – interested parties who we might not otherwise have had the opportunity to speak to. As Matt Mitchell, a Team Leader here, pointed out in his workshop on online content, one of the […]

Our launch event was brought to a close by a beautiful performance by a professional opera singer after workshops by the novi.digital team and other associated companies. We unveiled our new website at a well-subscribed launch on Friday the 11th November at Lancaster’s prestigious InfoLab21. The event was well attended by clients, industry names, and […]

After seven years as SEO24/7, we’re proud to announce that we are now novi.digital. Over the last seven years our service offerings have expanded to meet and anticipate our clients’ needs, always looking to incorporate new ideas with potential into what we provide. Our business philosophy has always been to embrace the new, and that’s […]

novi.digital believe in strong partnerships. We believe that digital marketing is at its best when it is allowed to develop into the long term, and we believe that for a client to allow that to happen, they should know what we’re doing to help them. Educating the Client Every digital marketing strategy we create is […]

A Head Start When the company that would become novi.digital was founded, the driving inspiration behind that was an idea that went against the grain of the industry at the time – the idea that a close, open, and honest relationship between a digital marketing firm and their client could lead to a long-term, positive […]

After being nominated for multiple awards at the E3 Business Awards, novi.digital, known at the time as SEO24/7, was delighted to confirm our Managing Director had been submitted for consideration for Business Person of the Year at the prestigious BIBA Awards. Our Managing Director, Aaron Crewe, has been nominated as BIBA Business Person of the […]

Joomla, the open source content management system, has recently announced that their monthly downloads have risen to more than 1 million per month. With more than 30 million websites currently utilising the platform, Joomla is rapidly becoming the leading global CMS. The rising popularity of Joomla comes as no surprise to the team here at […]

Search Engine Optimisation 101 Search engines don’t stand still. The algorithms that power them are being tested constantly, and when a breakthrough is made, the main search engine itself is updated. Over the years, many Search Engine Optimisation companies have identified shortcuts and employed cheap but short-term tactics to help their clients climb up the […]

Every website should have a blog, and every blog post should have a picture. Humans are extremely visual creatures and the use of visual media significantly increases almost all of the important numbers. Blogging already takes up valuable time though, so if you don’t have a suitable image it can be all too tempting not […]

Settle in for the second half of our article on the top 20 SEO Tips for your site. For more on why these are the top and for the first half of the list, click here. Think About How People Will Find You. Successful websites create pages designed to attract potential customers making specific searches […]

Depending on your circumstances, there are dozens of different things that might help you carry out SEO on your website – but they’re not all created equal. We’ve compiled a list of the 20 best ways to boost your site’s online presence. These are either very simple to implement, very quick, very effective, or a […]

As leaders in the search engine industry, Google have a lot of power when it comes to deciding the importance of one factor or another in search engine optimisation. Their latest interest is in creating a safer internet for everyone, and so the importance of security for SEO has become one of the newest factors […]

Here at Novi.Digital we’re always looking for ways to increase our reach and the reach of our clients. As a digital marketing company, we’re used to the way that the interactive nature of the internet has shaped the way that people look for information on a company. Information Channels Put yourself in the position of […]

Over the years, we’ve seen massive strides forward with the use of the internet as a means to conduct business. Our clients have comprehensive integrated digital marketing strategies, so that we can maximise their chance of returning a profit through their website. Throughout the past 5 years Novi.Digital have found that there are certain elements […]

Here at novi.digital, the next evolution of the company SEO24/7, we believe strongly that our employees have the right to live comfortably and without fear of a sudden emergency expense. While the national minimum wage is currently set at £6.70 per hour, the Living Wage Foundation have done extensive research into the actual effective costs […]

For a long time Magento has been the King of the Hill when it comes to Ecommerce platforms, but for some time now WooCommerce has been coming up strong behind it. So, nearly 4 years after its creation, how does WooCommerce compare to the Ecommerce CMS giant that is Magento? Is it time to back […]

Google have announced that sites which use HTTPS encryption are to begin ranking higher in Google searches. Although it’s only a small boost for now (affecting “fewer than 1% of global queries”), it seems that this is going to be a new direction for future ranking purposes. Google have been in support of making the […]

Google has been releasing so many animal-themed updates to its service that it’s beginning to resemble a zoo. Over the past few years there have been many changes to Google’s search and ranking algorithms, and with so much fuss over each one it can be difficult to figure out exactly what’s going on. Only Google […]

Social media is perhaps the most powerful modern tool for marketing, and at the very least it’s the fastest growing one. Plenty of businesses are on board with beginning social media, but with all the advice on how to run a social media campaign, there’s actually very little advice out there on how to get […]

It’s pretty widespread knowledge that Social Networking plays an important role in modern SEO, but Google is about to take it one step further with the linking of Google Plus and Author Rank. Eric Schmidt, Google’s chairman, says in his new book; “Within search results, information tied to verified online profiles will be ranked higher […]

Matt Cutts (Google’s head of webspam team and chief source of information on algorithm updates) has announced an impending overhaul of the Penguin update to be rolled out “in the next few weeks.” The Penguin update, if you’re not already familiar with it, wasfirst launched in April 2012 and has seen two refreshes since- one […]

Customer data has always been the backbone of a good marketing strategy, and as most company’s marketing is transitioning purely into the digital realm, so too have the means of gathering and using this data. In this article, we take a look at how data accumulation used to work, and how we can learn from […]

What is it that makes a loyal customer loyal? Your service counts for a lot, and of course the way you deliver that service is very important. But what is also important is the type of person who buys from you. Have you ever considered that a loyal customer is a loyal customer not because […]

SEO has been a big part of online business for almost as long as the internet itself, dawning in the early 1990s and moving with the constantly changing ebb and flow of the digital marketplace. Despite what many people might claim, SEO is still a strong business practice, although in many ways it resembles nothing […]

As you may or may not be aware, Google recently changed the algorithm which determines what factors they rank websites by. The “Penguin” update, which was implemented in late April 2012, follows another update called “Panda” which was released only a month or so previously. With more updates set to follow over the coming months, […]

Webmaster Guidelines Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from […]

As a company, our philosophy has always been to look to the future and to adopt techniques we believe will serve us well in the changing face of digital marketing. We’ve watched the industry evolve and adapt to new technologies and cultural shifts since we launched in 2009, and by continuing to look forwards, we’ve […]

SEO24/7 has reached the finalist stage in the Best Business of the Year category in the 2016 E3 Business Awards, which will be held at the Macron Stadium in Bolton on Friday 3rd June. In addition, our Managing Director Aaron Crewe has been shortlisted as a finalist in the Young Entrepreneur of the Year category. […]

Helping business connect with users is vital and creating these connections is the hardest thing a business has to do. Traditionally advertising and word of mouth was the only way for business to be found, recommended. Fortunately things have changed, and now users search the web, primarily through Google, to find a business suited to […]

On Saturday December 5th, much of North West Britain was rocked by the fourth major storm in less than a month – and the fourth storm to be given a name under new policies – Storm Desmond. With the heavy rain falling on already saturated ground, the results were overwhelming and something for which the […]

Beginning when they were SEO24/7, novi.digital have a place in the Econsultancy supplier directory, alongside over 2,000 other organisations on the site which attracts over 300,000 unique visitors every month. Econsultancy is a site where business owners and business users come together to pool information, share strategy and knowledge, find answers and discover more. Primarily Econsultancy […]

Are you based in the North West? If so, we are holding an Online Marketing Workshop at the Lancaster Chamber of Commerce at Fenton Street in Lancaster on Friday 1st of February 2013 starting at 9.30am. The session will be focussed on not only how to get traffic to websites but how to convert the […]

Recognised as Trusted Experts by the Search Engine Giant Since October 1st 2014, novi.digital and its precursor, SEO24/7, have been listed as trusted Google Partners. Google partners are selected from the very best online marketing companies, based on quality of service, reported by clients, and depth of knowledge, tested in a series of exams. In […]

Top 30 SEO Companies in the UK by TopSEOs In September 2014, SEO24/7 (the company that would become Novi.Digital) was listed in TopSEOs’ 30 Top SEO Companies UK, achieving a fantastic performance rating of 84.4%. TopSEOs is the independent authority on search engine optimisation. They rank the UK’s SEO companies on performance, effectiveness and client approval. TopSEOs’ […]

novi.digital Wins Marketing Business of the Year SEO24/7 have been awarded the Red Rose Award for Marketing Business of the Year. This achievement recognises SEO24/7 as the top Marketing Business in Lancashire, beating 7 other finalists out of hundreds of entrants for the prize. Aaron Crewe, Managing Director of SEO24/7, emphasised the difficulty involved, saying […]

For many businesses, the end of the year is a perfect time to keep in touch with clients, partners, service providers and friends of the company, as well as spreading a little bit of Christmas cheer. The common past time of sending out a Christmas cards, whether in virtual email form or good old fashioned […]