SEO Management Service

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SEO Management Service

Comprehensive SEO Management Services for Businesses

At Novi Digital, we have extensive experience in SEO management for large-scale and enterprise-level businesses. Since 2009, we have helped over 300 companies improve their search engine rankings and drive higher-quality website traffic, resulting in more leads and sales.

How do we do it? Not only does our highly dedicated team ensure staying up-to-date with the latest SEO best practices and algorithm updates from Google (and Bing), but we also use evolving strategies and advanced AI technology to improve our client’s search engine visibility and click-through rates. Throughout the process, we have a focus on ensuring that we focus on high-intent and lucrative keywords. We maintain ROI as the highest priority by focusing on these keywords. 

By way of example, we balance Flesch Kincaid’s readability and a psychology-centric, people-focused approach with data-driven analytics-led techniques.

What is SEO (Search Engine Optimisation?

Search engine optimisation (SEO) improves a website’s ranking on search engine results pages (SERPs) for specific keywords or phrases. Optimising a website for search engines can increase online visibility and attract more organic traffic, leading to increased sales, leads, and overall revenue. SEO is essential to any effective digital marketing strategy in today’s digital landscape, especially for B2B businesses.

How do we work?

At Novi Digital, we offer comprehensive SEO management services for medium, large and enterprise-level businesses. Our team of experts uses a variety of proven strategies, combined with our advanced technology that leverages machine learning and AI, to ensure that your website ranks highly in search engine results pages for relevant search queries with high ROI. Our technology (Predicate) benchmarks against the leading ranking websites, aiming to exceed their metrics and prioritising the higher priority factors to maximise your website’s search engine performance.

The Importance of SEO for Businesses

SEO is an essential part of any digital marketing strategy for any business. A well-optimised website helps improve your visibility in search engine results and increase your credibility and trustworthiness.

In today’s highly competitive online market, businesses must have a strong presence on search engines. Most consumers and business partners turn to search engines to find products, services, and information. You can increase your brand awareness and reach a wider audience by ranking highly in search engine results. Ultimately, our service aims to increase sales and revenue for your business.

Personalised Plans for Your Business

At Novi Digital, we understand that every business is unique, so we offer personalised SEO plans tailored to your specific needs and goals. Whether you’re a B2B company looking to increase your online presence and reach more potential clients or a high transaction value B2C business looking to drive more sales through your website, our team can help.

We take the time to get to know your business and understand your goals, and we use this information to develop a customised SEO plan tailored to your specific needs. As a result, our team will work closely with you to identify the best keywords and phrases to target. We’ll implement various tactics to improve your website’s visibility and performance on search engines.

Our Process

Our unique approach ensures that our SEO process is thorough and effective, and we take a holistic approach to improve your website’s search engine rankings. Next, the team thoroughly audits your website and analyses its structure, content, and technical aspects to identify potential issues affecting its search engine rankings. From there, we develop a customised plan to address those issues and implement various tactics, such as keyword research and optimisation, link building, and content creation, to improve your website’s visibility and performance.

When developing your customised SEO plan, our team considers the latest updates from Google, including the emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness) in search algorithms. We also consider other factors, such as mobile-friendliness, website speed, and user experience, to ensure the correct optimisation of your website for both search engines and users. Our team is committed to delivering results and helping your business achieve its goals.

What aspects do our SEO management services include?

Our SEO management services include a range of tactics and strategies to improve your website’s visibility and performance on search engines. Some of the factors included in our services are:

  • Keyword research and optimisation.
  • On-page optimisation.
  • Link building.
  • Content creation and optimisation.
  • Technical SEO.
  • Mobile-friendliness.
  • Website speed and performance.
  • User experience and engagement.
  • E-A-T (Expertise, Authoritativeness, Trustworthiness) factors.

Not all SEO tasks are necessary, and our Predicate tool establishes the metrics most important for your target search queries.

Our team dedicate effort to delivering results and helping your business achieve its goals. We’re committed to staying up-to-date with the latest SEO best practices and algorithm updates from search engines like Google. We use a combination of proven tactics and advanced technology to improve your website’s search engine performance.

Why is our SEO Management service different?


Our SEO Management service works to enhance search performance through the use of technical, content and strategic SEO techniques. Our service focus results in better search engine performance for highly relevant search queries targeted toward high-intent searchers. Not all search queries are equal, and understanding each keyword’s ROI is essential.


We balance Flesch Kincaid’s readability and a psychology-centric, people-focused approach with data-driven analytics-led techniques to help us succeed. As part of our SEO activities, we regularly consult industry-leading resources, such as Moz, Search Engine Land and Google Webmaster Guidelines.


SEO Management works to develop a business’ online presence. When working on an SEO campaign, we look to answer two main questions:

  • How can we allow more internet users to see this website via a search engine?
  • How can we entice more internet users to click the link when they see it?

Business Goals and KPIs

The goal of all good SEO is not simply to ensure your website gets seen more often; great SEO ensures that the people who see it are potential customers. We use our data-driven approach to discover the following:

  • Who your potential customers are.
  • Find out how visitors use search engines.
  • Determining the language they use to find businesses like yours.
  • Establishing what visitors expect when they visit a website like yours.
  • KPIs allow us to target and optimise your website to reach the maximum potential customers through search engines such as Google and Bing.

SEO can be a standalone service, but most businesses we work with prefer a complete approach, opting for a campaign that also includes PPC. Our full service allows us to take our knowledge and expertise and build a cohesive marketing campaign that places the business goals as our top priority in all areas.

Data Analysis for SEO Management

Data analysis forms the core of the novi approach to SEO management and allows us to focus our campaigns on the things that matter to your business. One of the first things we’ll do with you during the campaign is to ensure your data is secure, accurate and accessible. Google Analytics and other data collection platforms can be complicated to set up. Our mission is to ensure that all decisions regarding your website use accurate information, which we can then discuss and share with you and your stakeholders.

We use your website analytics to get a clear picture of how your site is doing, answering questions such as:

  • Which pages are most popular with visitors that convert?
  • What devices are people viewing your website on?
  • Where are your visitors based geographically?
  • Which search queries drive the most value for your business?

Answering these questions gives us a basis to begin optimising your website to bring in more visitors and, ultimately, more value.

Technical SEO Management

SEO Management is not just about you and your customers but also about the technology behind your website. Our technical team can delve into the architecture of your website to find, troubleshoot, fix, and optimise issues that may be negatively affecting your performance in search engines.

Here are a few examples of the sort of thing that our technical SEO team can help you resolve:

  • Multilingual SEO. Is your English website competing with the French version in French-language search results?
  • Page Speed. Is your website significantly slower than your peers in your industry?
  • Website design. The newly redesigned version of your website looks great, but the search engines need help finding it.
  • Title and Meta. Search engines are changing the title and description of your website to something you don’t like when you appear in results.
  • Google Analytics. Google Analytics data must be correct from the outset.
  • Site Security. Installing an SSL certificate has made your visitor numbers drop significantly.
  • Technical SEO. Each of our SEO campaigns begins with a technical SEO review. Technical SEO planning ensures that we build your ongoing campaign on solid foundations.

Our teams are familiar with various website content management systems (including WordPress, Magento, Adobe and many more). No matter how complex or customised your website is, we can help.

SEO Strategy

We build our strategies on data. An effective SEO Strategy includes industry data, competitor data, trends, research, your USPs and investigating your customers. All this means we can be efficient with our time and yours, ensuring we make decisions and implement solid, thought-out, and goal-driven ideas.

At, we keep your business goals in mind when we build your SEO strategy. We will share our findings and insights once we have reviewed your data, customers, and industry. We then work with you to create an SEO strategy that works for your business with realistic and achievable milestones. Doing so ensures that we support you, your team and your stakeholders.

Your SEO strategy, built with your input and our specialist expertise, will grow and evolve. We create SEO strategies that keep pace with technology and your industry, ensuring your business keeps pace with the ever-changing SEO industry.

Simplifying SEO

The language of the SEO industry can be full of jargon, and Three-letter acronyms and obscure technical terms and verbs are abundant in unusual places. We deliver our SEO strategies unambiguously, ensuring all parties know what we do, why, how, and what happens next. We are also happy to talk in technical language with your in-house IT teams, and our commercial teams will also discuss KPIs with your marketing teams and sales strategy with your sales teams.

SEO Consultancy and Training

If your company has an in-house team you’d like to up-skill, we can turn our SEO expertise into a custom training plan for your business. We run SEO training sessions for beginners and seasoned SEO experts looking for a refresher course.

SEO Consulting

If you have a team of SEO superstars ready to do the technical work, we are always happy to provide our knowledge on a consulting basis to help guide your team. Our consultancy service can be purchased in hourly blocks and scheduled meetings. We can consult on all aspects of SEO, from digital PR and content marketing to content and technical SEO, such as page speed.

SEO Audits

An SEO audit should be a relatively large undertaking; at the end, we will present various documents of our findings and recommendations. As with everything we do, we include all the necessary data and technical information you must move forward with your SEO ambitions. Most importantly, we start with a simple yet tailored road map to optimising your site per our recommendations.

SEO Reporting

Our managed SEO campaigns include a reporting element as standard. We ensure that we keep you updated as to the performance of your website in as much or as little detail as you require. For higher-tier clients, we provide custom reports which detail our successes and where there are opportunities for further improvements. How reporting is delivered is entirely up to you, based on the metrics you are interested in. We agree to work with any internal KPIs you have and align with these in our reporting. We aim to build a solution that works with your existing setup and our methodology.

We can deliver you a monthly report and an ad-hoc performance summary.

The most crucial considerations in SEO reporting are the following:

  • Information is accurately presented to you.
  • Data is easily understood.
  • We ensure that the metrics we use to define success are also essential to your business.

Want to work with us?

Using our SEO Management services, we develop a business’s online presence through technical, content and strategic techniques. This result is better online performance on Search Engines for highly relevant search queries targeted toward high-intent searchers. Let’s start with a call to discuss how we can help you. Complete the form below, and we’ll get in touch with you straight away.


Don’t just take our word for it – see what our clients have to say about our SEO management services:

Novi. Digital campaigns have been successful, significantly increasing web traffic and enquiries. Their top-notch project management ensures deadlines are met and communication is streamlined. They understand our niche and create custom solutions for the project’s goals. Novi. Digital’s knowledge and expertise in SEO are impressive.

Richard Beale, Managing Director, RB Health & Safety Solutions Ltd.

The company has achieved a 39% increase in organic traffic and 198% in their share of voice among critical markets. Novi. Digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries. They manage the project through Google Spreadsheets and Trello. Novi takes our pain points away and turns things around quickly.

Louise Cook is the digital content manager of Siemens Financial Services.

In addition to the testimonials above, our clients have consistently rated us highly on review platforms like Clutch. Co. On Clutch, we have an average rating of 4.9 out of 5 stars. Clients praise our expertise, professionalism, and results-driven approach. Here are some examples:

  • “Since having them involved, there’s been an increase in metrics across the board, including a boost in yearly leads and a 20% boost in campaign sales. At the same time, there’s been turnover with account managers, novi. Digital handled the transitions seamlessly and offered easy-to-understand communication. Their overall professionalism, integrity, and trustworthiness are impressive.” Sarah McGuinness, Executive PA/Marketing Manager, 3-1-5 Health Club.
  • “Novi Digital’s marketing efforts have yielded significant results, including halving the AdWords spend, optimising pay-per-click campaigns, and boosting organic listings and visit durations. The team demonstrated a vast wealth of knowledge in their specialist areas, which allows you to trust any decisions and suggestions they put forward.” Senior Sales Engineer, Mainstage.

Get Started with Novi Digital SEO Management Service

Are you ready to improve your website’s search engine rankings and drive more organic traffic to your website? Our team of experts will work closely with you to develop a customised SEO plan tailored to your specific needs and goals.

In closing, why not contact us today to learn more about our SEO management services? We look forward to helping your business succeed.

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