For the 3rd time this year, our Managing Director travels to the Newton Rigg Conference Centre in Penrith, where we partner with the Cumbria Chamber of Commerce to provide courses in digital marketing to business owners, managers, and more. Our Google Analytics is certainly our most popular, with one of our training sessions earlier this year selling out completely!

In November, the course will be on Understanding Google Analytics.

Aaron will cover:

• Making sure that Analytics is set up correctly.
• Looking at traffic from different data sources.
• Setting up conversion tracking for goals and ecommerce.
• Using Events for tracking important user engagement and interaction.
• How to test different browsers and device types.
• Looking at location and languages of the website visitors.
• How demographics information can help inform website content.
• Web page and site content analysis.
• Setting up and using Experiments within Analytics.
• Studying Landing Pages and Exit Pages.
• Setting up dashboards to view key metrics quickly and easily.
• Connecting Analytics to Webmaster Tools and AdWords.
• Multi-Channel and Cross-Device analysis.
• Using Site Search for further information on the user journey.
• Looking at ways to improve site speed.
• Benchmarking your data.
• Setting up reports.
• Setting up alerts.

as well as anything else that attendees raise questions about. This Google Analytics course will give you what you need to go from a beginner to a confident website analyst. You’ll learn how to catch errors before they come issues and discover the basics of digital marketing development strategy.

You’ll also see how Analytics can help you learn more about your customer base and even discover audiences you didn’t know you could market to. This is your opportunity to learn the tricks of the trade from a multi-award-winning digital marketing agency.

We encourage attendees to bring your laptops so you can work through examples and get started immediately.

For members of the Cumbria Chamber this course will cost £65 + VAT, but non-members can attend at £120 + VAT.

The course takes place on November 14^th between 10am and 4pm. You can register attendance at this link.