PPC Management Services

PPC Management is our core competency. We are experienced in implementing and running a range of highly successful PPC Campaigns. We’ve even spent millions on PPC ourselves. During recent years, we’ve managed a total spend well in excess of several million.

Where should I begin with PPC Management?

If you are new to the world of PPC, we can work with you to start from scratch. We will start by identifying which ad platforms are most suitable for your business. We primarily work with Google AdWords, Bing Ads and Facebook Ads. Different platforms can provide customers at different phases in their journey. For example, Facebook Ads can work really well with consumer low-price-point products, whereas Shopping Ads can work well for higher-ticket items.

For established campaigns, we are often brought in to improve performance. We begin by conducting a PPC Audit. This helps us to establish quick fixes and ensure that tracking is working. With correct tracking, we can rapidly establish data and improve performance. With our PPC management service, our main USP is our own proprietary PPC management software Captivise. We’ve invested extensively to develop the platform. It is through our collaborations with UCL and Lancaster University that we have been able to create our own algorithms to ensure effective PPC management.

What benefits come with your Google Premier Partner Status?

At novi, our PPC team has each acquired Google AdWords certifications. We are also proud to be a Google Premier Partner. This entitles our agency access to Google’s premier agency support. Our contacts at AdWords provide us with insight, research and beta functionality to provide benefit to our clients. This ensures that we can always achieve more with your campaigns than your competitors can.

Our PPC Management Objectives.

We have a few basic principles by which we run the majority of our paid ad campaigns. These PPC Management principles are designed to make the most of your marketing budget and achieve ROI.

  • Increased Click‐Through-Rates. This can be achieved by creating appealing ad copy and relevant keywords.
  • Increased Conversion Rates. This can be achieved through targeted keywords and targeted landing pages.
  • Lowered Cost‐per‐Click. This is achieved by obtaining the highest quality scores and structured campaigns.
  • Increased Exposure. This is achieved using a wide variety of targeted keywords.
  • Increased Accuracy. This is achieved by targeting the most appropriate traffic for your pages.
  • Improved Keyword Quality Score. This enables cost-per-click to be reduced and to achieve a higher average position.

What do you offer in terms of our PPC Management Strategy?

Before we even start work on any advertising campaigns, we will work through our questionnaires with you. This helps us to establish your budget, your aims and any ad schedules. We will also ascertain whether you have specific wording that you would like us to include. We respect that you know your audience and you know your customers. As such, we work with your knowledge and supplement this with our own research and analysis. This allows us to help transform your knowledge into a successful paid search marketing strategy.

We work carefully with you to establish budgets, bidding for day-of-week, hour-of-day, devices and demographics.

Creating a successful paid marketing strategy requires time to understand your business and your offering. By doing so, only then can we create a list of viable search terms and create targeted Ads. We aim to provide you with a PPC campaign that sees an increase in ROI for your business. Through careful research and application of specifically targeted campaigns, we will make your website a valuable sales tool.

What do you offer in terms of PPC Audits and Reports?

If you have a PPC campaign that you feel could be improved, we can help. We can give your campaigns a health check from which provide a PPC Audit/Report. This PPC Audit/Report will give you an overview of the health of your campaigns and contain actionable insights to implement.

What do you offer in terms of PPC Consultancy and Training?

If your business has an in-house team that manages your PPC campaigns, we can provide consultancy services. As with the majority of clients, we are constantly offering advice and insights. Remaining available to answer any questions that may arise we ensure that campaigns are continually refined on an ongoing basis.

If you are looking to upskill your existing team to be able to manage your campaigns effectively in-house, we can help. We can work with you and your team to deliver a training plan around your needs. With each of our training programs, we will equip your people with the skills and knowledge they need to meet your goals and use budgets wisely.

What’s next?

The team at novi.digital is experienced in implementing and running highly successful PPC Campaigns. Why not benefit from our experienced, knowledgeable and certified in-house PPC?