PPC Management Services


novi.digital

PPC Management is our core competency. Not only is team at novi.digital is experienced in implementing and running a range of highly successful PPC Campaigns. We’ve even spent millions on PPC ourselves. During recent years, we’ve managed a total spend well in excess of several million.

An introduction to PPC Management

If you are new to the world of PPC, we can work with you to start from scratch. We will start by identifying which ad platforms are most suitable for your business and maximising ROI. We primarily work with Google AdWords, Bing Ads and Facebook Ads, but also work with a variety of other platforms. Different platforms can provide customers at different phases in their journey. For example Facebook Ads can work really well with consumer low-price-point products, whereas Shopping Ads can work well for higher-ticket items. 

For established campaigns, we are often brought in to improve performance. We begin by conducting an SEO Audit. This helps us to establish quick fixes and ensure that tracking is correctly implemented. With correct tracking we can rapidly establish the data and improve performance. With our PPC service, our main USP is our own proprietary PPC management software called Captivise. We’ve invested extensively and run KTPs with Lancaster University to create our own algorithms to ensure effective PPC management. 

Google Premier Partner Status

At novi, our PPC team have each acquired Google AdWords certifications. We are also proud to be a Google Premier Partner. This entitles our agency access to Google’s premier agency support and directly access to the Google AdWords team. Our contacts at AdWords provide us with insight, research and beta functionality to provide benefit to our clients. This ensures that we can always make decisions about your campaigns based on as much knowledge as is available.

Our PPC Management Objectives

We have a few basic principles by which we run the majority of our paid ad campaigns. These PPC Management principles are designed to make the most of your marketing budget and bring you optimal ROI. 

  • Increased Click‐Through Rates. This can be achieved through creating appealing ad copy and relevant keywords.
  • Increased Conversion Rates. This can be achieved through targeted keywords and targeted landing pages.
  • Lowered Cost‐per‐Click. This can be achieved by obtaining the highest quality scores and structured campaigns.
  • Increased Exposure. This can be achieved using a wide variety of targeted keywords.
  • Increased Accuracy. This can be achieved by targeting the most appropriate traffic for your pages.
  • Improved Keyword Quality Score. This enables cost-per-click to be reduced and to achieve a higher average position.

Our PPC Management Strategy

Before we even start work on any advertising campaigns, we will work through a detailed questionnaire with you. This helps us to establish your budget, your aims and any preferences you may have over advertising schedules. In addition, we consult you on whether you have specific copy or wording that you would like us to include. We respect that you know your audience and you know your customers. As such, we work with your knowledge and supplement this with our own research and analysis. This allows us to help transform your knowledge into a successful paid digital marketing strategy.

We work carefully with you establish budgets, bidding for day-of-week, hour-of-day, devices and demographics. 

Creating a successful paid marketing strategy requires time to understand your business and your offering. By doing so, only then can we create a list of viable search terms and create targeted Ads. We aim to provide you with a PPC campaign which sees an increase in ROI for your business. Through careful research and application of specifically targeted campaigns, we will make your website a valuable sales tool.

PPC Audits and Reports

If you have a PPC campaign that you feel could be improved, we can help. We can give your campaigns a health check from which provide a PPC Audit / Report. This PPC Audit / Report will give you an overview of the health of your campaigns and contain actionable insights for you to implement. 

PPC Consultancy and Training

If your business has an in-house team that manage your PPC campaign on a day-to-day basis, we can provide consultancy services. As with the majority of clients, we are constantly offering advice and insights. Remaining available to answer any questions that may arise we ensure that campaigns are continually refined on an ongoing basis.

If you are looking to up skill your existing team to be able to manage your campaigns effectively in-house, we can help. We can work with you and your team to deliver a training plan around your needs. With each of our training programs, we will equip your people with the skills and knowledge they need to meet your goals and use budgets wisely. 

What’s next?

As you can see, the team at novi.digital is experienced in implementing and running highly successful PPC Campaigns. So why not benefit from our experienced, knowledgeable and certified in-house PPC team and see what we can do for you!