A company blog is one of the most affordable tools at your disposal for nurturing trust amongst your audience and improving your lead generation strategy. However, blog management is not as easy as some people will have you believe, which is why it’s important to turn to the experts at novi.digital. We know what it takes to make your blogging efforts a success.
A blog management package is right for you if:
In short, the answer to this question is yes!
We understand that competition is fierce in the online world, but don’t let that put you off. Even if you don’t think you can compete, a well-designed blog has the potential to get you in front of new customers who are ready to convert. What’s more, with an effective SEO strategy, you won’t have to worry about marketing costs!
Our blog management service is the perfect solution if you want to scale your content marketing efforts but need expert help to do it. The benefits of our service include:
We take a methodical and disciplined approach to content production, scheduling regular posts to encourage interaction with your readers and build a relationship with them.
Having a blog is all well and good, but you need to be publishing the right type of content for your audience. At novi.digital, we stay on top of market trends, so we know what content performs well on social media and in search engines. Combine the right content with effective promotion, and your traffic numbers are bound to accelerate.
Outsourcing your blog management to us allows you to focus on doing what it is you do best – running your business. We will manage every single element of your content production strategy, so you don’t have to worry about a thing.
We don’t just create any old blog post and hope for success. Our team members are thorough, and we take the time to research, write and edit all the content we produce to ensure it’s of the very highest quality.
If you’re a small business, it’s unlikely you have the resources to hire a content writer in-house. Opting for one of novi.digital’s blog management packages will give you access to experienced bloggers and writers at a fraction of the cost. Although our service may be more affordable, you can still expect the same level of quality, if not better results!
Trust is incredibly important in the online world, and one of the best ways to improve your reputation and credibility is to produce quality content time and time again, which is where we can help.
At novi.digital, we work in a three-step cycle, which is explained in more detail below. However, having a solid strategy is key to creating a successful blog. We’re methodical in our approach, which includes:
Before we get to work on your blog, we’ll ask you to complete a detailed questionnaire. This allows us to get a better understanding of your goals and what makes your business tick. During the analyse stage, we’ll also conduct our own research to get a better idea of your target audience and competitors. This research enables us to see what type of content works well in your industry and what doesn’t so we can craft the best strategy for your business.
Next, we’ll sit down with you to discuss your specific needs in more detail, including your branding, messaging and any specific KPIs you’d like to meet. Once we have all the information we need, we’ll get to work on developing a blog management strategy, which involves mapping out a detailed content plan. Each suggestion we make will be backed up by data, metrics and research to show you what we believe is possible.
Now that we’ve crafted a strategy, we’ll get to work implementing it – don’t panic, we’ll only begin actioning this once we have your complete approval. If you don’t have a blog, we’ll create one for you. However, if your existing blog setup isn’t working, then we’ll update your website to give it a new and exciting look.
Next, we get to work writing your content. Great content will attract both search engines and readers, so we’ll craft unique, high-quality blog posts. Although we have a strategic plan in place for your business, we understand that trends change, so we work hard to make sure we’re not missing out on any new ideas.
For example, if there’s a topical news story that aligns with your business, we’ll add it to your schedule. The best part about having a blog is that you can be reactive to what is happening in the world to ensure you stay relevant. One important part of our blog management service is continuous keyword research, letting us see which keywords are performing well and informing us of the keywords we should be targeting for your brand.
Now that all the cogs have been put in place, our services don’t end there.
We’ll implement targeted outreach, sharing your posts on social media so we can build links to your blog content. This will help to increase your authority and establish your business as a valuable resource.
Another part of our blog management solution is checking to see if your analytics are matching up to the strategic objectives that we put in place. Often, analytics can be forgotten about when there are a million other different tasks on the go, which is why we will handle all the data and summarise this for you. If there are parts of your strategy that are not panning out the way we expected them to, we will take the time to reassess our plans to ensure you are getting the maximum value out of your blog.
Finally, our team will keep your blog software up to date. You blog manager will make sure that you don’t miss a plugin update and that your database is backed up in case of an emergency.
We have a great team of expert writers who will contribute to your blog. We also conduct regular group meetings with these writers to help put together fresh ideas and see if any improvements need to be made to your existing content. Your competition will always be pushing to do the next best thing and we need to make sure that your company is at the forefront of this. With novi.digital, you’ll never be a step behind.
Our blog management packages are here to make your life easier. You will be given a dedicated blog account manager who will come up with a bespoke plan for your business, ensuring your content is SEO-optimised. Running a blog can be a full-time job, which is why having a dedicated blog manager to handle this for you will ensure every blog you post and promote is of a high standard.
To learn more about the blog management packages we have available, please feel free to get in touch with us today by calling us on 0800 955 6684 or sending an email to [email protected]. At novi.digital, we will take the time to get to know your industry, conducting research to ensure that we produce content that your followers and readers are looking for. We look forward to hearing from you and getting started on your journey to publishing excellent blog content.