Blog Management Services

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Blog Management Services

A company blog is one of the most affordable tools for nurturing trust amongst your audience and improving your lead-generation strategy. However, blog management is not as easy as some people will have you believe, so it’s essential to turn to the experts at novi. Digital. Using our blog management service, we can help. We know what it takes to make your blogging efforts a success.

Is a blog management service right for me?

A blog management package is right for you if:

  • You’re looking to increase your content production but don’t have the resources to hire a full-time employee to care for your content needs.

You realise blogging is essential for your business, but you don’t have the time to prioritise content production.

  • You want to become an authority in your niche but need some help putting the processes and systems in place to get you there.

Do I need a blog?

In short, the answer to this question is yes!

We understand that competition is fierce online, but don’t let that put you off. Even if you don’t think you can compete, a well-designed blog has the potential to get you in front of new customers who are ready to convert. What’s more, with an effective SEO strategy, you won’t have to worry about marketing costs!

Which is the best blogging CMS?

WordPress – this CMS (content management system) was originally conceived for blogging. WordPress has since grown to be much more than this. With integrations to Magento, it can operate in tandem. If you have a Shopify, or another CMS as your main website, the WordPress blog can reside on a subdomain.

Why hire novi for blog management services?

Our blog management service is the perfect solution if you want to scale your content marketing efforts but need expert help. The benefits of our service include:

  • Consistency – We take a systematic and disciplined approach to content production, scheduling regular posts to encourage interaction with your readers and build relationships with them.
  • Traffic – Having a blog is all good, but you need to publish the correct type of content for your audience. At, we stay on top of market trends and know what content performs well on social media and search engines. Combine the right content with effective promotion, and your traffic numbers will accelerate.
  • Time – Outsourcing your blog management to us allows you to focus on doing what you do best – running your business. We will manage every element of your content production strategy, so you don’t have to worry about a thing.
  • Quality – We don’t just create any old blog posts and hope for success. Our team members are thorough, and we take the time to research, write and edit all the content we produce to ensure it’s of the highest quality.
  • Affordability – f you’re a small business, you are unlikely to have the resources to hire a content writer in-house. You are opting for one of novi. Digital’s blog management packages will give you access to experienced bloggers and writers at a fraction of the cost. Although our service may be more affordable, you can still expect the same, better-quality results!
  • Authority – Trust is crucial in the online world. One of the best ways to improve your reputation and credibility is to repeatedly produce quality content, which is where we can help.

How we work

At, we work in a three-step cycle, which is explained in more detail below. However, having a solid strategy is critical to creating a successful blog. We’re methodical in our approach, which includes the following:

  • Analysing the current market
  • Researching your competitors
  • Creating a buyer persona for your business
  • Understanding your long-term goals
  • Creating fresh objectives and ideas

Step 1: Analyse

Before we get to work on your blog, we’ll ask you to complete a detailed questionnaire. This allows us to understand better your goals and what makes your business tick. During the analysis stage, we’ll also research to understand your target audience and competitors better. This research enables us to see what type of content works well in your industry and what doesn’t so we can craft the best strategy for your business.

Next, we’ll sit down with you to discuss your specific needs in more detail, including your branding, messaging and any specific KPIs you’d like to meet. Once we have all the information we need, we’ll develop a blog management strategy, which involves mapping out a detailed content plan. Data, metrics and research will back each suggestion we make up you what we believe is possible.

Step 2: Action

Now that we’ve crafted a strategy, we’ll get to work implementing it – don’t panic; we’ll only begin actioning this once we have your complete approval. We’ll create one if you don’t have a blog. However, if your existing blog setup isn’t working, we’ll update your website to give it a new and exciting look.

Next, we get to work writing your content. Great content will attract search engines and readers, so we’ll craft unique, high-quality blog posts. Although we have a strategic plan for your business, we understand that trends change, so we work hard to ensure we’re not missing out on any new ideas.

For example, if a topical news story aligns with your business, we’ll add it to your schedule. The best part about having a blog is that you can be reactive to what is happening worldwide to ensure you stay relevant. A critical part of our blog management service is continuous keyword research, letting us see which keywords are performing well and informing us of the keywords we should target for your brand.

Step 3: Maintain

Now that all the cogs have been established, our services don’t end there.

We’ll implement targeted outreach, sharing your posts on social media so we can build links to your blog content. This will help to increase your authority and establish your business as a valuable resource.

Another part of our blog management solution is checking to see if your analytics match the strategic objectives we put in place. Often, analytics can be forgotten when there are a million other different tasks on the go, so we will handle all the data and summarise this for you. If parts of your strategy are not panning out the way we expected them to, we will take the time to reassess our plans to ensure you are getting the maximum value out of your blog.

Finally, our team will keep your blog software up to date. Your blog manager will make sure that you don’t miss a plugin update and that your database is backed up in case of an emergency.

Who writes our content?

We have a great team of expert writers who will contribute to your blog. We also conduct regular group meetings with these writers to help put together fresh ideas and see if any improvements need to be made to your existing content. Your competition will constantly push you to do the next best thing, and we must ensure that your company is at the forefront. With, you’ll never be a step behind.

Ready to get started?

Our blog management packages are here to make your life easier. You will be given a dedicated blog account manager who will develop a bespoke plan for your business, ensuring your content is SEO-optimised. Running a blog can be a full-time job, so having a dedicated blog manager handle this will ensure every blog you post and promote is of a high standard.

To learn more about the blog management packages we have available, please feel free to contact us today by calling us on 0333 090 4442 or email [email protected]. At, we will take the time to get to know your industry, conducting research to ensure that we produce the content your followers and readers are looking for.

We look forward to hearing from you and getting started on your journey to publishing excellent blog content.

Resources for Blogging

In the meantime, if you would like to learn how your SEO can be improved by blogging, here’s a list of resources:

  1. Moz’s Beginner’s Guide to SEO:
    Moz is a popular SEO software company whose comprehensive guide covers everything from how search engines operate to keyword research, on-page optimisation, and link building.
  2. Ahrefs Blogging for Business Course:
    Ahrefs offers a free online course that teaches you how to grow your blog’s traffic using proven SEO strategies.
  3. Google’s Search Engine Optimization (SEO) Starter Guide:
    This official guide from Google provides the basics of SEO and best practices for optimising your website.
  4. Backlinko Blog:
    Brian Dean’s Backlinko blog is a valuable resource for SEO tips, strategies, and case studies.
  5. Yoast SEO Blog:
    Yoast, a popular SEO plugin for WordPress, also maintains an informative blog on SEO, content marketing, and website optimisation.
  6. Neil Patel’s SEO Guide:
    Neil Patel is a renowned digital marketing expert, and his comprehensive guide covers various aspects of SEO, including on-page and off-page optimisation and keyword research.
  7. SEMrush Blog:
    SEMrush, a popular SEO and digital marketing tool, shares actionable insights, case studies, and SEO and content marketing strategies on its blog.
  8. Search Engine Journal:
    Search Engine Journal is a trusted source for the latest news, tips, and best practices in the world of SEO and digital marketing.
  9. SEO by the Sea:
    Bill Slawski’s SEO by the Sea is a great resource for learning about search engine patents and how they affect SEO strategies.
  10. SEO Roundtable:
    SEO Roundtable is a leading forum for discussing the latest trends, news, and updates in search engine optimisation.
  11. The Smart Passive Income Blog:
    Pat Flynn’s blog offers valuable advice on generating passive income through SEO-driven content marketing and affiliate marketing strategies.
  12. Search Engine Land:
    This leading industry publication covers breaking news, analysis, and trends related to search engine optimisation and digital marketing.

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