A company blog is one of the most affordable tools for nurturing trust amongst your audience and improving your lead-generation strategy. However, blog management is not as easy as some people will have you believe, so it’s essential to turn to the experts at novi. Digital. Using our blog management service, we can help. We know what it takes to make your blogging efforts a success.
A blog management package is right for you if:
You realise blogging is essential for your business, but you don’t have the time to prioritise content production.
In short, the answer to this question is yes!
We understand that competition is fierce online, but don’t let that put you off. Even if you don’t think you can compete, a well-designed blog has the potential to get you in front of new customers who are ready to convert. What’s more, with an effective SEO strategy, you won’t have to worry about marketing costs!
WordPress – this CMS (content management system) was originally conceived for blogging. WordPress has since grown to be much more than this. With integrations to Magento, it can operate in tandem. If you have a Shopify, or another CMS as your main website, the WordPress blog can reside on a subdomain.
Our blog management service is the perfect solution if you want to scale your content marketing efforts but need expert help. The benefits of our service include:
At novi.digital, we work in a three-step cycle, which is explained in more detail below. However, having a solid strategy is critical to creating a successful blog. We’re methodical in our approach, which includes the following:
Before we get to work on your blog, we’ll ask you to complete a detailed questionnaire. This allows us to understand better your goals and what makes your business tick. During the analysis stage, we’ll also research to understand your target audience and competitors better. This research enables us to see what type of content works well in your industry and what doesn’t so we can craft the best strategy for your business.
Next, we’ll sit down with you to discuss your specific needs in more detail, including your branding, messaging and any specific KPIs you’d like to meet. Once we have all the information we need, we’ll develop a blog management strategy, which involves mapping out a detailed content plan. Data, metrics and research will back each suggestion we make up you what we believe is possible.
Now that we’ve crafted a strategy, we’ll get to work implementing it – don’t panic; we’ll only begin actioning this once we have your complete approval. We’ll create one if you don’t have a blog. However, if your existing blog setup isn’t working, we’ll update your website to give it a new and exciting look.
Next, we get to work writing your content. Great content will attract search engines and readers, so we’ll craft unique, high-quality blog posts. Although we have a strategic plan for your business, we understand that trends change, so we work hard to ensure we’re not missing out on any new ideas.
For example, if a topical news story aligns with your business, we’ll add it to your schedule. The best part about having a blog is that you can be reactive to what is happening worldwide to ensure you stay relevant. A critical part of our blog management service is continuous keyword research, letting us see which keywords are performing well and informing us of the keywords we should target for your brand.
Now that all the cogs have been established, our services don’t end there.
We’ll implement targeted outreach, sharing your posts on social media so we can build links to your blog content. This will help to increase your authority and establish your business as a valuable resource.
Another part of our blog management solution is checking to see if your analytics match the strategic objectives we put in place. Often, analytics can be forgotten when there are a million other different tasks on the go, so we will handle all the data and summarise this for you. If parts of your strategy are not panning out the way we expected them to, we will take the time to reassess our plans to ensure you are getting the maximum value out of your blog.
Finally, our team will keep your blog software up to date. Your blog manager will make sure that you don’t miss a plugin update and that your database is backed up in case of an emergency.
We have a great team of expert writers who will contribute to your blog. We also conduct regular group meetings with these writers to help put together fresh ideas and see if any improvements need to be made to your existing content. Your competition will constantly push you to do the next best thing, and we must ensure that your company is at the forefront. With novi.digital, you’ll never be a step behind.
Our blog management packages are here to make your life easier. You will be given a dedicated blog account manager who will develop a bespoke plan for your business, ensuring your content is SEO-optimised. Running a blog can be a full-time job, so having a dedicated blog manager handle this will ensure every blog you post and promote is of a high standard.
To learn more about the blog management packages we have available, please feel free to contact us today by calling us on 0333 090 4442 or email [email protected]. At novi.digital, we will take the time to get to know your industry, conducting research to ensure that we produce the content your followers and readers are looking for.
We look forward to hearing from you and getting started on your journey to publishing excellent blog content.