A great digital marketing and SEO strategy involves using a number of different approaches together to drive website traffic and sales. One of the most important elements of your marketing strategy should be blogging, and below we reveal the different reasons why:
A blog enables you to position your business as an expert in the industry. You can write insightful, unique, and interesting content about topics relating to your products and services, as well as your sector on the whole. This is a great way to stand out from the competition, and it builds trust with consumers. You are empowering consumers with knowledge, which should result in them choosing your business.
Any good SEO agency will tell you that blogging will boost your search engine ranking, and it does this in a number of different ways. This begins with incorporating keywords that will help boost your exposure. Plus, websites with a blog have more indexed pages. This is a vital factor in terms of SEO, as it means you have a great deal of content for search engines to crawl and index, which in turn makes your website more recognisable. As if that wasn’t enough, businesses with blogs are more often linked to by other sites.
People will share your blog posts on the likes of Twitter, Facebook, and other social media websites, giving your business greater exposure. It is all part of your bigger online picture. If you write something that is useful and unique, people will share it on social media, creating a snowball effect as their friends, family members and colleagues see it and share it. This all comes together to create more brand exposure.
Last but not least, blogging is also beneficial for your digital marketing and SEO strategy because it gives your business a voice. It creates a place where you can share company initiatives beyond your site, comment on market trends or timely news topics, and talk about your new services or products. It lets the personality of your brand shine through, and shows people what you are all about.