3 reasons why Blogging is Great for SEO and marketing in general.


Novi.Digital is Honoured with 2018 Clutch Global Leader Award!

Novi.Digital is Honoured with 2018 Clutch Global Leader Award!

Uncategorised · December 13th, 2018

clutch-jumpfly-top-ppc-agency-200-1 - Novi.Digital is Honoured with 2018 Clutch Global Leader Award!Our combined data-driven and human-centric approaches continues to put novi.digital at the forefront of the advertising and marketing space in London and internationally. We’ve received a number of industry awards for our SEO and PPC campaigns over the years, but nothing quite compares to our recent recognition by Clutch as a 2018 Global Leader. We’re excited to announce that Clutch’s annual report, featuring 250+ companies in advertising and marketing overall, has recognized Novi as a leading PPC management company!

The recipients of this prestigious award were selected based on a few factors, but chief among them were expertise in the firms’ respective fields. Indeed, digital advertising is an ever-evolving field, and increasingly requires creativity, technical skill, and vigilance. Just as Google works tirelessly to improve their search engine ranking algorithm; agencies have to remain nimble and be on top of these changes to deliver exceptional results. As the world becomes more interconnected and businesses scale globally, it’s becoming just as important to understand how to deliver top results on various search engines and platforms, including Bing, Yahoo, and Amazon.

This is all to say that the Novi team is comprised of experts, storytellers, and creatives that meet the demands of this competitive market, and we now have the Clutch Global Leader Award to demonstrate this commitment. This award is not only based on our expertise, but also distinctly, on client feedback. As an independent B2B research firm, Clutch gathers verified reviews from our clients who graciously give their time to be interviewed or provide an online review. The 14 reviews on our profile speak for themselves!

“Being a clutch global leader is a real honour and privilege. At Novi we work extremely hard to maintain our market-leading position as a specialist data-driven B2B SEO and PPC agency and this recognition from the team at Clutch certainly helps to strengthen this.”

-Aaron Crewe, CEO of Novi.Digital

Upcoming Clutch research will showcase companies in the UK and Canada, and we’re hopeful that Novi will remain a top agency locally, as well as globally. In general, we look forward to leveraging Clutch to improve our partnerships and continue upholding our mission to put people first!b2b-clutch-300x300 - Novi.Digital is Honoured with 2018 Clutch Global Leader Award!

3 reasons why Blogging is Great for SEO and marketing in general.

3 reasons why Blogging is Great for SEO and marketing in general.

Insight, Uncategorised · November 26th, 2018

A great digital marketing and SEO strategy involves using a number of different approaches together to drive website traffic and sales. One of the most important elements of your marketing strategy should be blogging, and below we reveal the different reasons why:

1. Show your expertise

A blog enables you to position your business as an expert in the industry. You can write insightful, unique, and interesting content about topics relating to your products and services, as well as your sector on the whole. This is a great way to stand out from the competition, and it builds trust with consumers. You are empowering consumers with knowledge, which should result in them choosing your business.

2. It improves SEO

Any good SEO agency will tell you that blogging will boost your search engine ranking, and it does this in a number of different ways. This begins with incorporating keywords that will help boost your exposure. Plus, websites with a blog have more indexed pages. This is a vital factor in terms of SEO, as it means you have a great deal of content for search engines to crawl and index, which in turn makes your website more recognisable. As if that wasn’t enough, businesses with blogs are more often linked to by other sites.

Blog posts are sharable

People will share your blog posts on the likes of Twitter, Facebook, and other social media websites, giving your business greater exposure. It is all part of your bigger online picture. If you write something that is useful and unique, people will share it on social media, creating a snowball effect as their friends, family members and colleagues see it and share it. This all comes together to create more brand exposure.

3. It gives your company a voice

Last but not least, blogging is also beneficial for your digital marketing and SEO strategy because it gives your business a voice. It creates a place where you can share company initiatives beyond your site, comment on market trends or timely news topics, and talk about your new services or products. It lets the personality of your brand shine through, and shows people what you are all about.

5 SEO myths / SEO mistakes to dispel from your SEO strategy

5 SEO myths / SEO mistakes to dispel from your SEO strategy

Insight · November 16th, 2018

When it comes to building a successful SEO strategy, there are a lot of SEO myths on the internet, and it can be challenging to know what is the truth and what strategies will really work on your website. Here we’re going to dispel some of those myths to help you build a successful SEO strategy.

1. You don’t need an HTTPS encrypted site

SSL is the standard security technology for ensuring security between a web server and a browser. When you have an HTTPS encrypted website, you are offering security that information won’t be stolen from visitors to your site. Google places this very high on their list of priorities, so ensure you have an encrypted website.

2. Having more pages is better for SEO

In the past, SEO was about the right keywords in the right place to get more traffic. Many businesses thought that to grow traffic you would need more pages that had different keywords attached. This is no longer the case; Google now concentrates on the quality of the website rather than the number of pages you have.

3. SEO is free traffic

You can’t think of SEO as a free lead generator. If you want to get lots of traffic from organic searches then you need to invest a lot of time, expertise and resources into ranking high on search engines. One of the most cost-effective ways to do this is to hire an SEO consultancy.

4. All you need is a good website

Many business owners think that they only need to optimise their website for good ranking. However, to outrank your competitor’s websites you need to look into link-building, guest posts on other websites, and to optimise your Google My Business. You can also use social media to help Google to view your website as more relevant to particular searches.

5. More backlinks are better

One of the key activities of an SEO strategy is building backlinks. Therefore, business owners often think that more is better. This is far from the truth. Google will assign a valuation to the backlinks into your business and the combination of these valuations will contribute to your rank. Therefore, it’s better to get one high value backlink, than to get several poor backlinks.

Many of our customers use our services because they know we have the expertise to help them rank on Google, drive traffic to their website, and sell their products and services. Contact us if you want to find out more.

Photo: google by feliperivera licensed under Creative commons 4
novi.digital Adds Another Highly-Trained Account Manager to Their Team

novi.digital Adds Another Highly-Trained Account Manager to Their Team

Insight, Uncategorised · July 26th, 2018

Multi-award-winning digital marketing agency novi.digital has recently revised its training and employee onboarding procedures. The first new Account Manager to graduate from this training programme is Will Osborn, who joins a passionate, experienced and highly-qualified team at novi.digital.

Will is an experienced marketing expert who has spent time working with Nationwide’s North East England senior leadership team, working as co-lead on several area-based projects. He holds a degree in Business Studies and specialised in Marketing at IUT 2 UPMF in Grenoble, France.

“Having worked internationally gives me additional perspective to draw on for our clients,” Will says. “The Account Management training and onboarding processes at novi have really helped hone these skills, as well as bringing my knowledge of digital marketing fully up to date with their excellent ways of working.”

The onboarding process that novi enacts involves hands-on implementation training, shadowing of other employees, testing and certification, all of which combines to ensure that the team are fully prepared before being placed in to the role.

A Top Tier Team

The management team at novi have been especially impressed with Will’s natural flair, passion and determination to succeed, as Aaron Crewe, Managing Director of novi comments:

“Will has worked hard since arrival to master our way of working and as part of the immersive processes, he has built a fantastic understanding of our clientele.”

“As a forward-thinking company, we understand that we must constantly innovate the ways in which we work in order to be of continued benefit to our clients. To do that, our team need to be passionate about what we do, highly trained, and eager to stay at the forefront of the industry.”

As part of the onboarding programme, novi.digital ensures that all new recruits take part in immersive training schedule that provides hands-on implementation of every facet of the SEO and PPC process.

A New Service

novi.digital hopes to be able to offer this training programme as a new service to clients within the next 6 to 12 months. This service would allow companies that decide to manage SEO and PPC in-house to ensure that their teams are properly trained, thus providing a better ROI on new recruits.

novi.digital Approved for G-Cloud 10 Procurement Service

novi.digital Approved for G-Cloud 10 Procurement Service

Insight, Uncategorised · July 11th, 2018

Data-driven, multi-award-winning digital marketing agency novi.digital, who recently established their London presence in Canary Wharf’s prestigious Level39, have been approved as part of the GCloud Government Procurement platform.

What is the GCloud?

The approval sees novi.digital join an exclusive list of companies approved to contract for public-sector work directly. The GCloud was first introduced in 2012 and has continued to develop since then. novi joins the service as part of GCloud 10.

The agency is now listed prominently in the Government’s Digital Marketplace.

The GCloud and companion framework Digital Outcomes and Specialists are designed to make government procurement quicker, simpler, and more transparent. Now government bodies and other public-sector organisations can quickly review technology companies, select a shortlist, and approach them for necessary work.

novi.digital on the Rise

“This is a very proud moment for us,” said Managing Director Aaron Crewe. “As a company we are always focused on not only achieving, but maintaining the standards that projects like the GCloud require.

“We’re looking forward to the opportunities the GCloud brings, and to supporting public sector groups the same way we support our clients now. As a company, we’ve always taken performance in real terms seriously.

“We have a lot of experience in improving return on investment, increasing our clients’ reach, growing market share and more. Now we have the chance to do that for more organisations.”

The agency has recently taken on a new Account Manager, William Osborn, to continue to provide its growing client roster with the high level of service it’s known for.

Exciting Opportunity for Cumbria Businesses

Exciting Opportunity for Cumbria Businesses

Insight, Uncategorised · June 26th, 2018

novi.digital is happy to announce an opportunity for Cumbria-based businesses to receive a subsidy of up to £2,000.

This subsidy is provided by the Cumbria Chamber of Commerce and is for consultancy sessions focused on business growth and competitiveness.

Among the examples they’ve pointed out of this are:

Applying for Your Subsidy

Applications must go through the Cumbria Chamber’s Growth Hub. novi.digital has worked closely with the Growth Hub in the past, with our Managing Director leading training sessions organised by them. We would be more than happy to help you with applications to use this subsidy for novi.digital consultancy services.

Drop us a line at [email protected] and let us know you’d like to be part of this opportunity. We’ll get straight to work helping you to apply.

While all businesses can benefit from developing stronger SEO or PPC strategies to expand their reach and increase their market share, this subsidy stresses competitiveness.

This makes it especially useful for companies working in Cumbria’s busiest industries, including:

About the Growth Hub and novi.digital

The Growth Hub was set up in 2012 to replace the discontinued nationwide Business Link program. Along with the Greater Manchester Chamber’s Growth Hub, these were so successful that the scheme has been adopted across the country.

novi.digital is one of the sixty hand-picked businesses called on by the Growth Hub for one-to-one support, advice, and mentoring for companies in need in the area. Our business – and our focus – is built around helping other companies to grow, making us a natural fit.

Since its creation, the Growth Hub has supported an estimated 6,800 businesses. Will you be the next? Contact us and we’ll help you get the application process started.

Top 7 PPC Software Apps

Top 7 PPC Software Apps

Insight, Uncategorised · May 24th, 2018

Many businesses looking to optimise their PPC campaigns for better ROI turn to PPC software apps before they turn to digital marketing agencies.

These apps are cheaper than digital marketing agencies, though there is a trade-off for that; less personalised services can only do so much. Depending on your goals and your budget, however, PPC software may be the better choice.

That’s especially true if you use these alongside specialist PPC training.

What sites and services can best help you?

Top PPC Software List

7. SEMRush

SEMRush are leaders in the field of competitor research. You’d use SEMRush in the early stages of building a PPC campaign to see where your competition outperforms you. That gives you a clear picture of where you can work to improve your market share.

Combining this information with CPC (cost per click) data can also highlight keywords which aren’t going to be cost-effective to compete for. Remember to check this regularly, as CPC may change over time and opportunities may open up.

Features Include:

  • Organic Keyword Research
  • Find New Competitors
  • Analyse Competitor Ad Copy

6. WordStream Advisor

WordStream Advisor promises to provide users with “60% more leads from online advertising than AdWords… alone.”

Designed specifically to support SMEs, it promises an average CTR (Click-Through Rate) increase of 44% and an average increase in conversions of 30%. The software also allows you to manage Google AdWords and Facebook Ads PPC campaigns from the same platform, at the same time.

WordStream Advisor also incorporates some basic automated keyword recommendations based on your current campaign. It’s designed to reduce the amount of time taken in managing and expanding your campaigns.

Features Include:

  • One-Click Account Optimisation
  • Account Structure Suggestions
  • Search Query Analysis

5. Keyword Tool Pro

Keyword Tool Pro is a great keyword planning service. One of the things that sets it apart from a lot of other software in the same field is that it can be set to sort potential keywords by many different metrics.

It’s also highly useful if your PPC campaign includes keywords targeting different locations; Keyword Tool Pro will allow you to sort out which keywords are performing well in which areas, allowing you to more effectively manage locational keywords.

Features Include:

  • Check Keyword Search Volume in Bulk
  • Uses Autocomplete for Keyword Research
  • Sort and Rank Keywords

4. Funnel Science

Funnel Science was born out of a desire to “build the perfect sales funnel”. This cloud software service tracks all sales funnels in one place. As well as monitoring PPC performance from all PPC campaigns across providers, you can also use this to keep an eye on organic search performance.

Like the team at novi.digital, the Funnel Science approach is highly data-driven, tracking customer behaviour and employing A/B testing and analytics to assess sales performance. This can be broken down by sales funnel, product, and other metrics. You’re provided with an excellent reporting and analysis tool which is flexible enough to answer a wide range of questions.

Features Include:

  • Pinpoint Positive and Negative Customer Influences
  • Identifies Bots, Spam, and Other Wastes of Advertising Spend
  • Automated Multivariate (A/B) Testing

3. Opteo

Opteo provides a suite of tools to streamline AdWords PPC management. It automatically reviews your campaigns against performance targets, using conversion data to propose improvements and modifications. The PPC manager can then review these and send them on automatically.

Opteo also compiles AdWords performance metrics into a single location, including some metrics not accessible through the standard AdWords interface (QS Components, AdRank, etc.) This service is designed to make it easy to diagnose performance issues in real time.

Features Include:

  • Comprehensive Performance Metrics
  • Great User Experience
  • Optimises to Target CPA

2. TEA Software

TEA Software offers some very rare functionality; fraud analytics. It’s a bid management software program which includes click fraud and engagement fraud protection. This uses heatmap tracking to easily identify the difference between human browsing behaviour and bot programming.

Bots are automatically blocked, and a quarterly report is filed with Google to reimburse your account for the results of click fraud.

Click fraud is uncommon but can be a substantial problem if your business is one of those targeted. TEA Software automates detection and reporting.

Features Include:

  • Visitor Engagement Metrics
  • Click Fraud Elimination
  • Conversion Rate Prediction

1.    Captivise

Captivise is an automated PPC bid management platform. Designed to maximise profitability, the platform automatically emphasises high-performing keywords and de-emphasises or even pauses poorly-performing keywords, significantly increasing your Return on Investment. Unlike many other bid management systems, Captivise isn’t tiered and no functionality is gated off at any payment level.

The system works in real time, updating prices faster than any human could even if they could perform calculations at the same rate. Captivise is designed to allow PPC managers time to work on new campaigns and develop other assets without existing campaigns being left to underperform.

We’re a little biased about Captivise – it was developed to directly mimic our in-house bid management basic rules. But the fact it copies those rules is also why we can endorse the work it does.

Features Include:

  • Minimise Wasted Spend Through Bid Adjustment
  • Pause Non-Converting Keywords
  • Optimise Based on Margin
  • Automate Bid Management
  • Bid Adjustment and Analysis Using Historical Data
Our Training Events Calendar for 2018 is Live!

Our Training Events Calendar for 2018 is Live!

Insight, Uncategorised · January 25th, 2018

Learn digital marketing from the experts. We are a multi-award-winning data-driven digital marketing agency, and we offer training as one of our services. If you want to handle SEO, PPC, or CRO in-house – or just want to understand the basic principles better – we can help.  

After all, most businesses are seeing more and more of their customers coming from digital marketing rather than traditional promotion. 

As well as these individualised services, we host also regular events in partnership with Lancaster and District Chamber of CommerceCumbria Chamber of Commerce, and the North and Western Lancashire Chamber of Commerce. 

These training days cover the basics of different aspects of digital marketing. Whether it’s setting up a campaign in Google AdWords which will provide a reasonable ROI, using WordPress to best effect for business, or understanding the information available in Google Analytics, we can help. 

You can find our training events calendar for 2018 here. It lists event, date, location, and price. Each event has its own information – we’re making it as easy as possible to sign up. 

Digital marketing is only becoming more important to business success. Make sure you understand what you need to do and why. 

Whether you run your SEO or PPC in-house, or work with an agency, understanding the principles that these digital marketing styles work on makes it easier for you to gauge how effective your campaigns are. By properly understanding your Analytics data, the numbers will be able to tell you whether or not you need to make changes as problems arise, rather than wasting time and money on underperforming strategies.  


Is Your Business Ready to be GDPR Compliant?

Is Your Business Ready to be GDPR Compliant?

Insight, Uncategorised · December 14th, 2017

What it Means to be GDPR Compliant

Superseding the UK Data Protection Act 1998 (DPA), the GDPR will hold businesses to higher standards and impose tougher penalties on businesses that do not comply.

The Regulation grants more rights to customers who have had their rights infringed upon by organisations. Those businesses are expected to adopt ‘appropriate technical and organisational measures’ to protect their customer’s personal data.

There have been many misconceptions about what GDPR compliance means, so we would like to take an opportunity to run through some of the more common ones.

Are Your Consent Documents Valid?

Under the new Regulations, a consent document should be a simple document that clearly and simply lays out that their agreement means that their private data can be processed by your company. Without such a document, you do not have consent to process or hold private data from the customer.

The onus is for consent to be given freely and not be assumed by inaction or inactivity. This applies to your extant database, too. If you do not have documentation in which that customer has given permission or their data to be processed, it’s down to you to seek that consent.

Mandatory Data Breach Reporting

Mandatory data breach reporting means that, should there be an incident, the Information Commissioner’s Office will expect a report of the incident within 72 hours of the occurrence.

According to the ICO, a comprehensive report when the incident is discovered is not expected. Instead, the focus should be on the scope of the breach, the cause, how you intend to mitigate against its damage and how you intend to address the problem.

The True Scope of Fines and Penalties

It’s being reported that organisations found in breach of the Regulations, including reporting on data breaches, can expect tougher penalties. The ICO have been given the authority to administer fines of up to 4% of a business’s global annual turnover or £17 million, whichever is greater.

Comparatively, the current greatest fine that the ICO can impose is £500,000, so it’s plain to see that this is a significant increase. It’s important to remember that fines are among the last penalties that the ICO resort to and they are yet to ever invoke their highest powers. That said, it’s far better to avoid any penalties at all.

Beyond Brexit and the Data Protection Bill

Brexit does not affect a business’s legal requirements to adhere to the GDPR. Not only are the regulations coming into force before Britain has finished the EU, but also the government and the Information Commissioner both have confirmed that these regulations will apply.

As it stands, there is a Data Protection Bill moving through Parliament. The best way to think of it is that the DP Bill works in conjunction with the GDPR. It applies GDPR standards and modernises the UK’s extant Data Protection laws.

When the UK leaves the UK, the GDPR and the DP Bill will work together until such time as the UK restores a domestic basis to data protection laws. These laws will continue to use the requirements set out by the GDPR. That’s why it’s important to familiarise yourself with the GDPR and the DP Bill.

What this Means for our Clients

We’re a data-driven company, which is why it’s so important for us to ensure that we are working within the parameters of up-to-date data protection regulations.

We’ve been altering our practices to ensure that we are GDPR Compliant, and as such we understand of what this process entails and what needs to be considered. We want to ensure that our clients are kept abreast of these changes.

If you’re working with us and want some clarification on what GDPR Compliance means for your business, or you want to know about how novi.digital can help you, don’t hesitate and contact our team of experts today.

Understanding Google Analytics: A 1-Day Course

Understanding Google Analytics: A 1-Day Course

Insight, Uncategorised · November 1st, 2017

For the 3rd time this year, our Managing Director travels to the Newton Rigg Conference Centre in Penrith, where we partner with the Cumbria Chamber of Commerce to provide courses in digital marketing to business owners, managers, and more. Our Google Analytics is certainly our most popular, with one of our training sessions earlier this year selling out completely!

In November, the course will be on Understanding Google Analytics.

Aaron will cover:

  • Making sure that Analytics is set up correctly.
  • Looking at traffic from different data sources.
  • Setting up conversion tracking for goals and ecommerce.
  • Using Events for tracking important user engagement and interaction.
  • How to test different browsers and device types.
  • Looking at location and languages of the website visitors.
  • How demographics information can help inform website content.
  • Web page and site content analysis.
  • Setting up and using Experiments within Analytics.
  • Studying Landing Pages and Exit Pages.
  • Setting up dashboards to view key metrics quickly and easily.
  • Connecting Analytics to Webmaster Tools and AdWords.
  • Multi-Channel and Cross-Device analysis.
  • Using Site Search for further information on the user journey.
  • Looking at ways to improve site speed.
  • Benchmarking your data.
  • Setting up reports.
  • Setting up alerts.

as well as anything else that attendees raise questions about. This Google Analytics course will give you what you need to go from a beginner to a confident website analyst. You’ll learn how to catch errors before they come issues and discover the basics of digital marketing development strategy.

You’ll also see how Analytics can help you learn more about your customer base and even discover audiences you didn’t know you could market to. This is your opportunity to learn the tricks of the trade from a multi-award-winning digital marketing agency.

We encourage attendees to bring your laptops so you can work through examples and get started immediately.

For members of the Cumbria Chamber this course will cost £65 + VAT, but non-members can attend at £120 + VAT.

The course takes place on November 14th between 10am and 4pm. You can register attendance at this link.