novi.digital announced as Best London SEO Agency by Wimgo

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novi.digital announced as Best London SEO Agency by Wimgo

novi.digital announced as Best London SEO Agency by Wimgo

Insight · June 29th, 2020

Wimgo has announced its list of top rated London SEO Agencies and we are proud to confirm that novi.digital has topped their list of twenty one of the best SEO digital marketing agencies.

Stating that novi.digital has built a “plethora of knowledge and experience”, Wimgo celebrates our work with a “wide range of industry sectors” (which you can see here) and appears to share our view that whilst digital marketing is a similar job no matter the industry, understanding the sector you’re working with is a way to guarantee a better result and, according to Wimgo, “gives [us] the game advantage”.

We are pleased with our place in the top spot, especially as Wimgo’s selection process is incredibly detailed and ensures that only the most effective companies achieve a place on this list.

What is Wimgo?

Wimgo is a team of dedicated professionals who review thousands of service providers in order to rank them in order to help other companies find the best service providers to fit their needs. Working hard to recommend the right companies, Wimgo has helped create over one million connections with 95% of them resulting in positive, high quality outcomes for both companies.

You can find out more about Wimgo through their site here.

How does Wimgo decide?

Wimgo has a strict screening criterion in order to make sure their recommendations are of the highest quality. Wimgo first uses a data team to gather information on all the different candidates before screening them, eliminating any companies with red flags (which can be anything from legal issues to unresolved complaints).

Once a company qualifies, Wimgo conducts a thorough analysis on each company, using five specific criteria. Wimgo first analyses the reputation of a company by looking at all reviews across verified platforms in order to determine the overall impression of the company. They also look at the knowledge of the team as well as the number of years the company has been in business in order to evaluate the expertise of the company. Wimgo also looks at the speed, value and quality of the service as well as the consistency of this service. Finally, Wimgo looks at the reputation and quality of customer experience within the company.

This multi-phase process ensures that the companies that Wimgo recommends are of the best value.

What does this mean for novi.digital?

Not only is this a fantastic opportunity for our company, it also confirms and rewards the hard work and dedication of our team, once again highlighting our commitment to providing the very best digital marketing service possible.

Our SEO offices are country wide, with the Award-Winning agency in London also supported by branches across the UK in Lancaster, Manchester and Edinburgh, plus the addition of two new sites across the Atlantic, in New York and Vancouver.

To find out what we can do for your company, you can send us an email at [email protected] or find out how to contact us here.

You can also browse Case Studies or find out more about us!

The Effect of Covid-19 on E-commerce

The Effect of Covid-19 on E-commerce

Insight · June 29th, 2020

Our guide to digital marketing during the Coronavirus pandemic

During these uncertain times, it is important for businesses to adapt to the economy’s landscape. While many of these changes that we are experiencing around the globe are temporary, there are many sectors that are sure to change for the long term. With many countries experiencing lockdown, industries are in an unprecedented state of flux. There are, however, ways in which businesses can not only keep their heads above water, but anticipate and react to trends that are emerging as a result of COVID-19. In this article, we’ll go through some of the sectors that are seeing signs of growth despite national lockdown and how other businesses can follow suit.

Mobile Ordering and Desktop Browsing

Every business owner will be well aware of the rising prominence of mobile ordering in recent years. With more people spending time indoors and on their devices, this trend has been significantly magnified. As found in a recent Engine survey on Coronavirus, people are spending anywhere between 10-30% more time online due to Coronavirus with the bulk of this time being spent on mobiles. According to Riskified’s recent e-commerce data study, mobile app sales increased by 71% during the first two weeks for the food industry alone. While there has been a decrease in desktop use, countries in lockdown have still ultimately seen significant growth in consumer time spent online.

With e-commerce now being centred around a multi-device journey, it is important to target both areas as there is a strong interaction between the two. At novi.digital, we are able to carry out UX audits and build full strategies for clients so that both of these areas are optimised. Once we have a clear understanding of your business, we will usually recommend one or a combination of our services that target areas of improvement:

 

To talk to us about your business’s requirements, please get in touch.

Industry Coronavirus Trends

While many industries have been affected for the worse by Coronavirus, there are some sectors that have grown as a result of lockdown. Below are some of the industries that have been stimulated by people spending more time indoors. For business owners that are not working in or with these sectors, there is still plenty to consider about what could be learnt from them.  

Technology Developers and Digital Communications

Social distancing has necessarily resulted in a wide variety of sectors being required to work from home and, as a result, technology develops associated with these industries have grown significantly. Fintech, for instance has seen a 72% increase in app use as a result of lockdown as found by the deVere Group. This trend, however, extends to all areas of technology that assists with business: video teleconferencing, MarTech, EdTech, AdTech, and digital communications more broadly.

Online Grocery Purchases and Food Delivery

While the initial panic buying that accompanied the announcement of COVID-19 as a pandemic has largely subsided, increased online grocery sales remain as a result of lockdown. With 43% spending more online on their regular shop since the outbreak and food deliveries becoming the new ‘norm’, it is very likely that online grocery sales will see long term growth as a result of Coronavirus. Similarly, non-grocery food delivery services are up by 11.5% from the same time last year.

 

Video Gaming and Esports

As a result of lockdown, people are finding new ways to keep themselves entertained whilst indoors. As found in a recent Mintel study on gaming trends, the share of adults who play video games in the UK had increased from 59% to 71% between 2018 and 2019. This is development is sure to only magnify. While this is particularly useful for video game developers, sports brands have also highlighted how this trend can be utilised by becoming more actively involved in Esport tournaments than ever before. This move towards digital entertainment has also seen a sharp increase device sales, such as TVs, games consoles, and computer monitors for home work set ups.

Cleaning Products and PPE

It would be easy to dismiss the growth in the cleaning product and PPE sectors as a short term boost that will only last as long as the Coronavirus is a public health threat. However, for businesses within the cleaning product sector, there has been a noticeable shift in consumer behaviour towards eco-friendly options as discussed by Mintel. This is a trend that is sure to remain in the long term as consumers engage in increasingly health and environmentally-conscious buying. Similarly, in the aftermath of SARS that largely remained within China, PPE became more commonplace in day-to-day life. With Coronavirus reaching and affecting far more countries, it is very likely that PPE manufacturers will experience continued growth.

Wellbeing and Health

As a public health crisis, COVID-19 has naturally resulted in more people considering their personal wellbeing and mental health. As indicated by the recently popular free sleep therapy sessions of meditation app, Headspace, consumers are exploring new ways to look after themselves. Individual self-care is something that is, more broadly, developed as a result of self-isolation which is something also seen in the conversation surrounding healthy eating that has resulted from COVID-19. With 70% of new human diseases originating from animals, the already-growing plant-based diet trend is sure to only develop further.

Online Fitness and Learning

Without the ability to leave the home for anything that is not essential, online learning and personal fitness has found a new home online. Subscription services for online gym instructors and virtual learning environments has risen sharply as more people spend time indoors. As discussed in a recently published Times article on Coronavirus’s effect on education, the move towards virtual learning was one already occurring at universities around the world. Technology-based resources for fitness and education will only grow further as more people explore these avenues during lockdown.

Building a Strategy

Whether your business is working directly in an advantageous sector or not, our team can help go through transferable areas based on the insights discussed in this article. Whether this is improving your business’s SEO and mobile friendliness, or helping develop a more comprehensive strategy that works with other sectors, our team can help point you in the right direction.

  1. Know your figures – A successful digital marketing campaign is dependent on order, so knowing your business’s financials and figures is a vital foundation.
  • Establish your brand – Not every business can be revolutionary but every business should have a clear grasp of the USPs that make it stand out from the crowd.
  • Understand your audience – Knowing who your audience are and what they want underlies every aspect of a digital marketing campaign, so plenty of time should be spent establishing this beforehand.
  • Have clear goals – Having a set of targets to work towards can concentrate efforts so that time and energy is not lost trying to get too much done at once.
  • Analyse and innovate – While it is easy to assume that your business simply isn’t getting seen by the right people, it is important to retain a degree of scrutiny for your business to make improvements wherever possible.

To discuss your goals with us an organise a free SEO or PPC audit, please get in touch with us.

References:

https://www.mintel.com/category/blog/covid-19

https://www.riskified.com/blog/covid-19-and-the-impact-on-ecommerce-shopping-trends/

https://www.clickz.com/key-insights-effect-of-covid-19-on-consumer-behavior-the-worlds-more-video-content-savvy-and-apple-shakes-up-ar/261203/amp/

https://www.essentialretail.com/news/covid-10-imrg-trends-online-retail/

https://www.bigcommerce.co.uk/blog/covid-19-ecommerce/#covid-19-mens-and-womens-shopping-behaviors-vary

https://www.klarna.com/us/blog/how-shopping-patterns-change-during-the-covid-19-crisis/

https://www.emarketer.com/content/some-consumers-are-pausing-purchases-during-covid-19

https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en

https://www.thedrum.com/opinion/2020/03/24/how-covid-19-impacting-the-ecommerce-market

novi.digital Welcomes AIS Eurelo As New Client

novi.digital Welcomes AIS Eurelo As New Client

Insight · June 15th, 2020

Lancaster-based agency, novi.digital, to begin work on SEO campaign for global manufacturing experts, AIS Eurelo.

Novi.digital are to begin developing an SEO strategy for machinery solutions specialists, AIS Eurelo. As a joint venture with one of the UK’s largest privately owned industrial engineering companies, Ainscough Industries, AIS Eurelo are already globally connected in the industrial sector. The agency have stated that they expect their own industry-leading knowledge will be well-matched by the strong foundation that AIS Eurelo is built upon.  

Aaron Crewe, Managing Director, said: “We are pleased to welcome a company of AIS Eurelo’s calibre to our clientele. Having worked with many businesses in the industrial sector over the years, we look forward to putting our knowledge to the test with AIS Eurelo.”

AIS Eurelo has been formed as a business specialist in lifting and logistical solutions, from the installation, to the relocation of capital plant and machinery. The business already has a team across 9 international locations that are experienced in moving equipment globally on large scale projects. Novi.digital has stated that they will be helping AIS Eurelo on launching their website and building an SEO campaign that helps develop international growth.

AIS Eurelo was formed to provide lifting and logistical solutions when it comes to relocating or installing capital plant and machinery on a national and international scale. From a single machine move, to the relocation of an entire facility from one country to another AIS Eurelo has an experienced team who carry out large scale, multi disciplined projects all over the world moving equipment from one country to another on a regular basis. 

Ethan Giles, Senior Operations Manager, stated: “Our goal in working with AIS Eurelo will be to help them expand globally through an effective SEO campaign that generates new enquiries, allowing them to develop long term working relationships with clients.”

“Having already worked with clients of varying sizes in the industrial sector, we are confident that our strategy will be well-suited to AIS Eurelo’s aims as a business.”

AIS Eurelo are one of a number of recent client signings for novi.digital, with both BBP Solicitors and TCG Direct being recently welcomed to the agency. The agency has also recently been shortlisted amongst some of the top digital marketing agencies in the world by the European Search Awards with the prestigious ceremony taking place in Bucharest’s Palace of Parliament later this year.

Novi.digital is a data-driven and psychology-focused SEO and PPC agency that focuses on the fundamentals of business: sales, conversions, and traffic.

To find out more about novi.digital’s services and for all PR enquiries, contact Ethan Giles over email or ask for him by calling the Lancaster office on 0800 955 6684.

novi.digital Welcomes TCG Direct As New Client

novi.digital Welcomes TCG Direct As New Client

Insight · May 11th, 2020

Lancaster digital marketing agency, novi.digital, launch performance-based service model with new client, TCG Direct.

Novi.digital are happy to welcome new client and furniture sustainability experts, TCG Direct, as part of the agency’s Coronavirus Business Support performance-based SEO and PPC service. Novi.digital will begin working with TCG on a comprehensive digital strategy over the coming weeks.

The agency has stated that this support service is available for sectors that are most affected by the Coronavirus situation, such as the health and environmental sectors, but will consider other industries on a case-by-case basis. This tailor-made service has been created to help businesses to survive and thrive during this challenging economic climate. As far as novi are aware, their offering is unique to the market, whereby they offer a substantial reduced monthly rate which is balanced with a performance-based fee that involves meeting set target or, where preferred, as an agreed percentage of sales.

Aaron Crewe, Managing Director, stated: “At novi.digital, sustainability is central to our core values, with a focus particularly on sustainable business, along with individual and environmental wellbeing.”

“We are delighted to welcome a company with such an emphasis on sustainability. As an agency, we believe that sustainable businesses are vital and will only become more so in the future.”

With a furniture warehouse in Forton, TCG Direct upcycle office furniture with the goal of raising awareness of the concept of a circular economy that produces less waste. With their ethical disposal team and upcycling specialists, TCG Direct provide high quality office furniture to businesses across the UK. By doing this, the company not only supports smaller businesses but also halts the regular flow of used office furniture to landfills.

Ethan Giles, Senior Operations Manager, said: “As an agency, we have overseen a number of campaigns for businesses in both the furniture and sustainability sectors so we are looking forward to putting this knowledge to the test with TCG Direct.”

With the agency having also recently welcomed BBP Solicitors as a client and being shortlisted for the European Search Awards, they show no signs of slowing down.

Novi.digital is a data-driven and psychology-focused SEO and PPC agency that focuses on the fundamentals of business: sales, conversions, and traffic.

To find out more about novi.digital’s services and for all PR enquiries, contact Ethan Giles over email or ask for him by calling the Lancaster office on 0800 955 6684.

COVID-19: The Health Risks of Making Your Own Hand Sanitiser

COVID-19: The Health Risks of Making Your Own Hand Sanitiser

Insight · May 5th, 2020

Homebrew Hand Sanitisers are all the rage at the moment, but how effective are they?

 

novi.digital have been tasked by a client to produce a press release to highlight some of the risks posed by producing ‘homebrew hand sanitisers’. In response to a global shortage as a result of the COVID-19 pandemic, may people have taken to making their own hand sanitisers, putting themselves and those around them at needless risk. Our task, was to produce a factually accurate press release and distribute this across our network of approved partners. Like what you see? Get in touch today and find out more about our services.

Hand hygiene is an important part of the fight against COVID-19, but homebrew hand sanitisers can do more harm than good.

 

Since the outbreak of COVID-19, more people are buying hand sanitisers than ever before. As one of the most sought after panic buy products, most shops and pharmacies are selling out as soon as they get a chance to restock. The result of this, however, has been a trend of people making homemade hand sanitisers with limited knowledge of what works against the virus or how to produce safe hand hygiene products.

 

How do hand sanitisers vary?

Broadly, there are two types of sanitisers to be aware of: alcohol-based and alcohol-free. Industry-standard alcohol-free sanitisers contain substitute chemicals that are just as effective in eliminating all microbes, including Coronavirus. The effectiveness of hand sanitisers will, however, vary dependent on the ratio and strength of their chemicals so this should be considered when making a purchase.

 

Are all alcohol-based hand sanitisers the same?

Alcohol is present within hand sanitisers in two forms that should be looked out for: Isopropanol Alcohol (IPA) and Denatured Ethanol (DE). Both of these types of alcohol are able to protect against the virus. There will also usually be a percentage found on any hand sanitisers, however, that is important. This percentage tells you the volume of alcohol present within the hand sanitiser. According to the CDC’s Hand Hygiene Recommendations, sanitisers should have contain more than 60% ethanol or 70% isopropanol to protect effectively against the virus.

 

While it may feel intuitive to go for as high an alcohol volume as possible, those that are very high in alcohol content can actually be ineffective. This is because, the higher the alcohol content in sanitisers, the quicker they evaporate when applied to skin.

 

Why not make my own hand sanitiser?

While self-isolation can inspire people’s DIY spirit, it is important to remember that there is a reason why hand sanitiser companies exist in the first place. From damaging or cracking skin after use (making them more susceptible to infection), to cross-contamination, making your own can hand sanitiser can cause more problems than it solves. IPA and DE also present a significant safety risk when handled outside a controlled environment, being highly flammable substances.

 

There is also the risk that popular homemade sanitiser recipes are actually not going to protect against the virus. One such recipe, popularised here on the Verge, requires 91 percent rubbing alcohol and one part aloe vera gel. This recipe should produce something with theoretically 60.6% alcohol content. According to CDC guidelines, however, an IPA-based hand sanitiser should contain at least 70% to be effective against COVID-19.

 

Keeping hands sanitised

 Local newsagents along with online cleaning product suppliers that are still stocking hand sanitisers, such as Cleanroom Supplies, can both be effective alternatives to making regular trips to the supermarket. While in the home, it is also important to remember that soap and warm water are effective for protecting against COVID-19, meaning that you can save your hand sanitiser for whenever you need to make a journey. As the CDC highlight in their hand sanitiser factsheet, however, you must make sure that your hands are clean and washed before using any hand sanitiser.

 

For any press queries please send an email to: [email protected].

Lancaster’s novi.digital welcomes new client, BBP Solicitors

Lancaster’s novi.digital welcomes new client, BBP Solicitors

Insight · May 4th, 2020

Award-winning digital marketing agency, novi.digital, begin work for respected local solicitors.

Novi.digital are pleased to welcome expert solicitors Baines Bagguley Penhale as a new client. The Lancaster-based solicitors have chosen the innovative agency to develop their online presence, citing novi’s pace of response, detail-driven market research and flexible pricing structures.

MD Aaron Crewe said: “We are thrilled that BBP have chosen our services as part of their move to prioritise digital by reallocating event and networking spend.”

“As the importance of digital marketing only continues to grow, it is refreshing to see already well-established companies such as BBP embrace forward-thinking marketing services such as ours.”

With offices in Lancaster, Morecambe, and Kendal, BBP Solicitors have a team of experts that are able to advise and assist with wills, trusts, probate along with specialist areas, such as company law and dispute resolution. BBP were the first practice in the Morecambe area to receive Law Society Conveyancing Quality Scheme (CQS), the recognised quality mark for legal experts in buying or selling property.

Ethan Giles, Senior Operations Manager, commented: “Working with a practice as successful and experienced as BBP Solicitors gives us the opportunity to build upon our years of experience working within this sector. We are excited to begin developing a strategy with their team and get to work on their campaign.”

The agency’s new client signing also comes off the back of recent recognition from the European Search Awards as a finalist for the B2B PPC Award.

Aaron Crewe added: “Being nominated for such a prestigious award and signing a client of BBP’s calibre within the same week serves as an affirmation of just how far we have come over the last ten years and the path that we are on as an agency.”

The agency’s focus on academic research and data has been central to their services along with their made-to-measure approach, something they aim to demonstrate further in their upcoming efforts with BBP Solicitors.

Novi.digital is a data-driven and psychology-focused SEO and PPC agency that focuses on the fundamentals of business: sales, conversions, and traffic.

To find out more about novi.digital’s services and for all PR enquiries, contact Ethan Giles over  email or ask for him by calling the Lancaster office on 0800 955 6684.

novi.digital Shortlisted For The European Search Awards 2020

novi.digital Shortlisted For The European Search Awards 2020

Insight · April 24th, 2020

novi.digital has been selected as a B2B PPC finalist in the prestigious European Search Awards for helping PropertyData reach new heights.

pd-logo - novi.digital Shortlisted For The European Search Awards 2020Over the last 18 months, novi.digital has worked extensively with data platform, PropertyData, on their PPC campaigns. During this time, novi.digital have been able to achieve 1000% growth for PropertyData and in turn have established PropertyData firmly as a market leader in their space. As a result of these efforts, the agency has now been selected as a finalist in the B2B PPC category of the European Search Awards

Aaron Crewe, Managing Director, comments:

‘We are incredibly proud to have been selected by the European Search Awards for our work with PropertyData. It is an honour to be placed alongside Europe’s top agencies but also a recognition of the quality service that we provide for each and every one of our clients.’

The gala ceremony of the European Search Awards will be taking place at the Palace of Parliament in Bucharest, Romania on 3 September 2020, featuring the very best in PPC, SEO, and Content Marketing. Awards are judged based on the performance metrics of each agency’s submitted campaign, meaning that only those that have proven quantitative results are considered.

Ethan Giles, Senior Operations Manager at the agency, said:

‘Previous winners and finalists have shown strong entries, so it’s especially pleasing to see our efforts being recognised.’

Novi.digital’s nomination at the European Search Awards follows in quick succession of the agency also recently being shortlisted by the Drum Search awards for the same PPC campaign.

Crewe added:

‘Aside from the recognition that comes with being shortlisted for such an award of our continued ability to work effectively within the property and construction sector, we are also pleased that PropertyData have felt so confident in our performance to renew their contract with us. Our focus on innovation and personalised customer care is something that we provide across all of our services, so this recent campaign’s success has been very encouraging.’

Winners will be announced at the awards ceremony on 3 September 2020 with event tickets still currently on sale.

Novi.digital is a data-driven and psychology-focused SEO and PPC agency that focuses on the fundamentals of business: sales, conversions, and traffic.

To find out more about novi.digital’s services and for all PR enquiries, contact Ethan Giles over email or ask for him by calling the Lancaster office on 0800 955 6684.

pd-1200x513 - novi.digital Shortlisted For The European Search Awards 2020
5 Grant Funding Opportunities and 10 Tips for Your Business

5 Grant Funding Opportunities and 10 Tips for Your Business

Insight · April 2nd, 2020

Open for business or here for you?

During the past 3 weeks, we have received a number of emails from several businesses stating that they are still operating. Whilst this is great to see and we glad that businesses are continuing to trade, in some instances these emails have been sent without any real consideration for their customers. In such emails, businesses have positioned themselves as “we are still open to help you”, but let’s be honest, SMEs need more than this!

This isn’t a statement to simply say that we are still open or to simply state, as others are, that we are here to serve you without any substance. We are here to help you and your business to survive and I shall explain how.

Why is offering support important?

Everyone is currently ensuring some degree of adversity, each and every person has their own story, both at home and work (which for many are now very much one and the same). Sacrifices are being made by everyone and in many different ways. This article relates to businesses, so the tips below are presented as potential ways in which businesses can help assist other businesses:

As a supplier:

  • Offer to pause services.
  • Offer immediate discounts.
  • Offer deferred payments.
  • Offer extra products or services for the current price.

As a buyer:

  • Rather than cancelling a service, just reduce to a minimum.
  • Offer to pay now for a service for the future.
  • Offer to have a discussion about an exchange of services.

Some businesses haven’t seen the impacts yet, others think that this is simply temporary. Some businesses are fortunate enough to be in high-demand, and others are awaiting the impact. Either way, this pandemic will impact every business in some way, if it hasn’t already. Even the businesses that provide cleaning-related products, protective gear or other currently in-demand products will quite possibly see sales subside once the demand has diminished, leaving them with a hole to fill. This in itself is a problem that needs to be considered. This is not likely to be over any time soon, so let’s all work together to plan for the here and now, as well as the longer-term.

As a business, what can you do during this time?

Whilst you might not wish to spend on marketing, or in fact wish to spend any money at all, allow me to explain a few ideas that you can benefit from…

5 options for grants and funding

Fundamentally, try to avoid loans at all costs. You don’t want that looming over you, especially if and when the markets start to recover. Taking a loan to make payments may not be necessary, instead, try to speak with your suppliers to ask them what they can do to assist you. There are still a number of grants, bursaries and other ‘free’ funding options available for businesses, you might just have to look a little harder.

There might be many more, so take the time to have a scour around the internet. Most grants can be spent with novi.digital, so feel free to let us know you if you need assistance with the application process. 

Continue using demand-led marketing

SEO and PPC are both types of demand-led marketing, here are 6 reasons why you should continue to do both:

  1. It’s now easier to compete with PPC. Most businesses are thinking they shouldn’t spend, in turn, this is bringing PPC prices down meaning that you are able to obtain traffic for a lower cost than before.
  2. PPC will help your business be seen. There are still people searching for your services. Whilst search volume has decreased, it’s unlikely to impact conversion rates dramatically. Ultimately, with PPC, you only pay if someone clicks your Ad and if your campaigns are set up correctly, you should only be paying for highly-relevant visitors in any case.
  3. PPC and SEO Together will give you the edge to survive. Some businesses have already closed and ceased trading, meaning that there is less competition and thus more opportunity for you to capture a larger share of the market. This is particularly beneficial with regards to renewals, if you sign up a business now at a low cost, they will likely renew with you. Like buying shares, you are buying when the market is low.
  4. SEO is low cost, high reward. With SEO, you aren’t paying per click, so this can keep costs low at this time.
  5. SEO takes time, so you need to invest now.  Whilst there might not be a demand right now, there will be in good time. If your markets open up again in several months and you start to think about SEO at that point, then there will be a period of time where you are missing out on opportunities. Do SEO now, whilst your competitors are letting it fall by the wayside. You’ll have to do less SEO than you would in the more competitive times and will likely achieve better search performance in the short-term and longer-term.
  6. SEO and PPC agencies need you more than ever. There are good offers to be had from agencies right now, so you are in a position whereby you can get a premium service for a reduced rate.

How do you know whether there is still a demand? It’s quite easy really, you can check on Google Trends. Let us know if you would like our team to walk you through how to best utilise Google trends for your business.

Focus on working on your business

This is an opportunity for some downtime, so use it wisely. What can you be doing? Here are my top 10 tips:

  1. Work on your business plan and business strategy for the next 1, 3, 5 or 10 years.
  2. Conduct market research to find new opportunities.
  3. Pivot your business to supply a new demand.
  4. Training yourself and helping to train your team.
  5. Updating your website.
  6. Revising your mission statement and brand values.
  7. Audit your business processes to find areas for improvement.
  8. Create a recruitment plan.
  9. Speak to your customers, past customers and potential customers to ask them how you can help. Listening to their needs will help you to create solutions to fit their needs.
  10. Take a break from the business and focus on your wellbeing.

How can novi.digital help?

We have a number of different services that we can offer you at this time, these include:

  1. Website Updates – images, text, plugins, dev, design.
  2. SEO Management.
  3. PPC Management.
  4. Paid Social and Managed Social – for branding and customer engagement activities.
  5. Digital Marketing Strategy.
  6. SEO and PPC Audits.
  7. SEO and PPC Training.
  8. Conversion Rate Optimisation and UX Testing.
  9. Business Planning.
  10. Business Consultancy.
  11. Market Research.
  12. Competitor Research.
  13. Recruitment for your digital marketing roles.

Adjusted Payment Options

  1. Retainer-only Fees – Pay us a monthly retainer of £100 + VAT. This keeps us on as your digital agency, available as and when you need us. This retainer will grant you a 20% discount on our standard prices. Think of this like a taste-card of sorts, or a really low-cost law firm retainer!
  2. Performance-based SEO – Pay us a small administration fee and we’ll conduct our services without further charge until we generate you leads or sales. Note: This is restricted to certain specific sectors.
  3. Reduced-rate Training – Haven’t got a day to spare? Instead of a full day, we are offering a 1-hour training session for £50 + VAT, this will be followed with a 15 minute Q & A. If you want further employees or colleagues to join, it will only be £20 + VAT for anyone else in the company who wishes to conference in. 

Further Tips:

  1. Follow further tips on operating during Covid-19
  2. Make sure you are looking after your mental health during Covid-19, as well a the wellbeing of others 
  3. Ensure that you continue focus on Digital ROI 
  4. Look at the most profitable industries during recent years and see where you can look to expand

In summary, we are here to best serve you as our clients. Let us know if there is anything that we can do to help you during this challenging time, either by emailing us or calling us.

novi.digital offer Free and Low-Cost Marketing Support for Businesses Affected by Coronavirus

novi.digital offer Free and Low-Cost Marketing Support for Businesses Affected by Coronavirus

Insight · March 25th, 2020

In response to the coronavirus health crisis, novi.digital are offering their PPC and SEO management services for significantly reduced rates to businesses that may be facing uncertain times ahead.

Aaron Crewe, Managing Director, commented:

‘Sustainability is a core value at novi.digital. Sustainability inside of a business begins with individual wellbeing but extends to the way businesses work together in the economy, more broadly. That is why, as an agency, we have decided to offer our services at a heavily subsidised rate to businesses that have been and will be affected most by the effects of the coronavirus pandemic. As such, we are trying to create solutions to serve businesses as best we can’

The company has stated that this highly subsidised performance-based service will be offered to affected sectors for a small retainer of £100 + VAT per month, simply to cover admin costs. The performance-based element will be on a cost-per-lead basis at a rate agreed with the client, meaning that payment is based on results of the campaigns.

In addition to this, novi are offering free SEO audits, free PPC audits, free UX audits and free consultancy calls to any business within the most affected sectors, these include:

  • Events
  • Hospitality
  • Travel and Tourism

novi.digital are also extending this offering to high-priority sectors, incorporating:

  • Health and Healthcare
  • Baby Products
  • Industrial and Business Products
  • Grocery and Food Produce

Ethan Giles, Senior Operations Manager at the agency, said:

‘As a form of inbound marketing, we strongly believe that SEO and PPC is best-placed for helping get the economy back on its feet in the face of the ongoing crisis. Unlike outbound marketing (such as telesales or email), the service that we are providing for affected businesses is based entirely on benefiting from existing demand. This means that clients will only pay when leads are generated.’

Beyond the heavily reduced services that the agency are offering, novi.digital has also made it clear that they will also be offering any assistance it can to NHS and healthcare workers (including nursing homes), in the form of remote training in any digital areas, or any way that they can.

Freelancers will also be offered work opportunities with the agency. Those that join as part of the novi.digital network will help manage any work overflow that will result from new clients that the agency is able to assist.

Please also mention that we will be launching further initiatives for our clients in due course and for any business interested in unique and innovative ideas to get in touch.

Aaron Crewe said:

‘As a digital marketing agency with a number of revenue streams, we are in a privileged position to be able to continue trading throughout these conditions. That’s why we are keen to offer up any assistance we can so that businesses are able to keep their heads above water during this difficult time. We are working on a number of initiatives with clients currently that will be launched shortly but we are also open to working with other businesses that get in touch on any unique ideas they may have.’

novi.digital are keen to support businesses in any way they can and are extending this offer to clients they work with in the Health and Safety and Productivity Software space who have also offered their help to businesses alongside novi.digital.

To find out more about the service on offer and for all PR enquiries, contact Ethan Giles over email or ask for him by calling our Lancaster office on 0800 955 6684.

 

novi.digital Begins 2020 with Exciting New Client Acquisitions

novi.digital Begins 2020 with Exciting New Client Acquisitions

Insight · March 19th, 2020

One of the UK’s fastest-growing digital marketing agencies today announces Clipper Round the World Yacht Race and Support the Goals as clients.

 

novi.digital – which has seen consistent growth each year since being founded 2009 – says it is looking to capitalise on its extensive sector knowledge whilst staying true to its company values with its latest acquisitions.

The first of its client acquisitions is Clipper Round the World Yacht Race, a record-breaking yacht race organiser set up by pioneering nautical expert Sir Robin Knox-Johnston. Having firmly established Clipper Race as the world’s toughest ocean racing challenge for amateurs, the organisation has grown in scale each year since launching 24 years ago.

Through the agency’s continued work with adventure travel clients such as KE Adventure and Maximum Adventure, they are sure to build upon a uniquely comprehensive understanding of the adventure travel sector. 

novi.digital Senior Operations Manager Ethan Giles comments:

“We are incredibly excited to begin working with Clipper Round the World Yacht Race as we combine our extensive digital marketing experience as an agency with our knowledge of the extreme adventure industry. Our goal with Clipper Race is to increase the number of Race Crew participants around the world for the next edition of the race.”

Another recent client acquisition, Support the Goals, is an initiative set up to rate and recognise businesses that support the UN Global Goals. The 17 targets set by the UN that the initiative works towards all centre around the issues of inequality, poverty, and climate change.

Senior figures of novi.digital spoke positively about their latest client acquisition.

Managing Director Aaron Crewe said:

“Our mission statement and values as an agency are something that we consider and incorporate into all areas of our day-to-day. We are dedicated to the sustainable growth of people and organisations and this is the mantra that we live by”

“Sustainability, both in terms of individual wellbeing and the environment, is one of our values that has become increasingly important in recent times. Support the Goals provide an exciting opportunity to engage with this beyond our own internal efforts as an agency.”

The importance of sustainability is something that Managing Director, Aaron Crewe, also discusses extensively, with a particular emphasis on how businesses should focus on being more environmentally sustainable. This is something that the Novi has also demonstrated with their recent commitment to donating funds to have a tree planted every month for every new client, this is 12 trees planted for every client each year!

The company’s focus on wellbeing is something that has developed significantly in recent years, with the agency now providing their services for both personal alarm bracelet company, Acticheck, and leading health club, 3-1-5. novi.digital’s success has help produce significant growth for 3-1-5, having doubled performance compared to the previous year.

Named as one of the top B2B service providers of 2019 in a report by review platform Clutch, it is difficult to imagine novi.digital slowing down. As their client base and team continues to grow, the agency has firmly cemented itself as one to watch in 2020.

Aaron Crewe added:

“As we continue to develop as a company, it is important that the individuals that join our team maintain our high standards as an agency all the while continuing to adopt new and innovative ideas. Through his years of industry experience, our latest Digital Marketing Consultant, Nathan Bentley, exemplifies this balance that we aim for with our new hires.”

novi.digital is a data-driven and psychology-focused SEO and PPC agency that focuses on the fundamentals of business: sales, conversions, and buying personas.

For all PR enquiries, contact Mike Kilburn over email or ask for him by calling our Lancaster office on 0800 955 6684.