5 Grant Funding Opportunities and 10 Tips for Your Business


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5 Grant Funding Opportunities and 10 Tips for Your Business

5 Grant Funding Opportunities and 10 Tips for Your Business

Insight · April 2nd, 2020

Open for business or here for you?

During the past 3 weeks, we have received a number of emails from several businesses stating that they are still operating. Whilst this is great to see and we glad that businesses are continuing to trade, in some instances these emails have been sent without any real consideration for their customers. In such emails, businesses have positioned themselves as “we are still open to help you”, but let’s be honest, SMEs need more than this!

This isn’t a statement to simply say that we are still open or to simply state, as others are, that we are here to serve you without any substance. We are here to help you and your business to survive and I shall explain how.

Why is offering support important?

Everyone is currently ensuring some degree of adversity, each and every person has their own story, both at home and work (which for many are now very much one and the same). Sacrifices are being made by everyone and in many different ways. This article relates to businesses, so the tips below are presented as potential ways in which businesses can help assist other businesses:

As a supplier:

  • Offer to pause services.
  • Offer immediate discounts.
  • Offer deferred payments.
  • Offer extra products or services for the current price.

As a buyer:

  • Rather than cancelling a service, just reduce to a minimum.
  • Offer to pay now for a service for the future.
  • Offer to have a discussion about an exchange of services.

Some businesses haven’t seen the impacts yet, others think that this is simply temporary. Some businesses are fortunate enough to be in high-demand, and others are awaiting the impact. Either way, this pandemic will impact every business in some way, if it hasn’t already. Even the businesses that provide cleaning-related products, protective gear or other currently in-demand products will quite possibly see sales subside once the demand has diminished, leaving them with a hole to fill. This in itself is a problem that needs to be considered. This is not likely to be over any time soon, so let’s all work together to plan for the here and now, as well as the longer-term.

As a business, what can you do during this time?

Whilst you might not wish to spend on marketing, or in fact wish to spend any money at all, allow me to explain a few ideas that you can benefit from…

5 options for grants and funding

Fundamentally, try to avoid loans at all costs. You don’t want that looming over you, especially if and when the markets start to recover. Taking a loan to make payments may not be necessary, instead, try to speak with your suppliers to ask them what they can do to assist you. There are still a number of grants, bursaries and other ‘free’ funding options available for businesses, you might just have to look a little harder.

There might be many more, so take the time to have a scour around the internet. Most grants can be spent with novi.digital, so feel free to let us know you if you need assistance with the application process.

Continue using demand-led marketing

SEO and PPC are both types of demand-led marketing, here are 6 reasons why you should continue to do both:

  1. It's now easier to compete with PPC.Most businesses are thinking they shouldn’t spend, in turn, this is bringing PPC prices down meaning that you are able to obtain traffic for a lower cost than before.
  2. PPC will help your business be seen. There are still people searching for your services. Whilst search volume has decreased, it’s unlikely to impact conversion rates dramatically. Ultimately, with PPC, you only pay if someone clicks your Ad and if your campaigns are set up correctly, you should only be paying for highly-relevant visitors in any case.
  3. PPC and SEO Together will give you the edge to survive.Some businesses have already closed and ceased trading, meaning that there is less competition and thus more opportunity for you to capture a larger share of the market. This is particularly beneficial with regards to renewals, if you sign up a business now at a low cost, they will likely renew with you. Like buying shares, you are buying when the market is low.
  4. SEO is low cost, high reward. With SEO, you aren’t paying per click, so this can keep costs low at this time.
  5. SEO takes time, so you need to invest now.Whilst there might not be a demand right now, there will be in good time. If your markets open up again in several months and you start to think about SEO at that point, then there will be a period of time where you are missing out on opportunities. Do SEO now, whilst your competitors are letting it fall by the wayside. You’ll have to do less SEO than you would in the more competitive times and will likely achieve better search performance in the short-term and longer-term.
  6. SEO and PPC agencies need you more than ever.There are good offers to be had from agencies right now, so you are in a position whereby you can get a premium service for a reduced rate.

How do you know whether there is still a demand?It’s quite easy really, you can check on Google Trends. Let us know if you would like our team to walk you through how to best utilise Google trends for your business.

Focus on working on your business

This is an opportunity for some downtime, so use it wisely. What can you be doing? Here are my top 10 tips:

  1. Work on yourbusiness planand business strategy for the next 1, 3, 5 or 10 years.
  2. Conductmarket researchto find new opportunities.
  3. Pivotyour business to supply a new demand.
  4. Trainingyourself and helping to train your team.
  5. Updating yourwebsite.
  6. Revising yourmission statement and brand values.
  7. Audityour business processes to find areas for improvement.
  8. Create arecruitmentplan.
  9. Speakto your customers, past customers and potential customers to ask them how you can help. Listening to their needs will help you to create solutions to fit their needs.
  10. Take a break from the business and focus on yourwellbeing.

How can novi.digital help?

We have a number of different services that we can offer you at this time, these include:

  1. Website Updates – images, text, plugins, dev, design.
  2. SEO Management.
  3. PPC Management.
  4. Paid Social and Managed Social – for branding and customer engagement activities.
  5. Digital Marketing Strategy.
  6. SEO and PPC Audits.
  7. SEO and PPC Training.
  8. Conversion Rate Optimisation and UX Testing.
  9. Business Planning.
  10. Business Consultancy.
  11. Market Research.
  12. Competitor Research.
  13. Recruitment for your digital marketing roles.

Adjusted Payment Options

  1. Retainer-only Fees –Pay us a monthly retainer of £100 + VAT. This keeps us on as your digital agency, available as and when you need us. This retainer will grant you a 20% discount on our standard prices. Think of this like a taste-card of sorts, or a really low-cost law firm retainer!
  2. Performance-based SEO– Pay us a small administration fee and we’ll conduct our services without further charge until we generate you leads or sales.Note: This is restricted to certain specific sectors.
  3. Reduced-rate Training– Haven’t got a day to spare? Instead of a full day, we are offering a 1-hour training session for £50 + VAT, this will be followed with a 15 minute Q & A. If you want further employees or colleagues to join, it will only be £20 + VAT for anyone else in the company who wishes to conference in.

Further Tips:

  1. Follow further tips on operating during Covid-19
  2. Make sure you are looking after your mental health during Covid-19, as well a the wellbeing of others
  3. Ensure that you continue focus on Digital ROI
  4. Look at the most profitable industries during recent years and see where you can look to expand

In summary, we are here to best serve you as our clients. Let us know if there is anything that we can do to help you during this challenging time, either by emailing us or calling us.

novi.digital offer Free and Low-Cost Marketing Support for Businesses Affected by Coronavirus

novi.digital offer Free and Low-Cost Marketing Support for Businesses Affected by Coronavirus

Insight · March 25th, 2020

In response to the coronavirus health crisis, novi.digital are offering their PPC and SEO management services for significantly reduced rates to businesses that may be facing uncertain times ahead.

Aaron Crewe, Managing Director, commented:

‘Sustainability is a core value at novi.digital. Sustainability inside of a business begins with individual wellbeing but extends to the way businesses work together in the economy, more broadly. That is why, as an agency, we have decided to offer our services at a heavily subsidised rate to businesses that have been and will be affected most by the effects of the coronavirus pandemic. As such, we are trying to create solutions to serve businesses as best we can’

The company has stated that this highly subsidised performance-based service will be offered to affected sectors for a small retainer of £100 + VAT per month, simply to cover admin costs. The performance-based element will be on a cost-per-lead basis at a rate agreed with the client, meaning that payment is based on results of the campaigns.

In addition to this, novi are offering free SEO audits, free PPC audits, free UX audits and free consultancy calls to any business within the most affected sectors, these include:

  • Events
  • Hospitality
  • Travel and Tourism

novi.digital are also extending this offering to high-priority sectors, incorporating:

  • Health and Healthcare
  • Baby Products
  • Industrial and Business Products
  • Grocery and Food Produce

Ethan Giles, Senior Operations Manager at the agency, said:

‘As a form of inbound marketing, we strongly believe that SEO and PPC is best-placed for helping get the economy back on its feet in the face of the ongoing crisis. Unlike outbound marketing (such as telesales or email), the service that we are providing for affected businesses is based entirely on benefiting from existing demand. This means that clients will only pay when leads are generated.’

Beyond the heavily reduced services that the agency are offering, novi.digital has also made it clear that they will also be offering any assistance it can to NHS and healthcare workers (including nursing homes), in the form of remote training in any digital areas, or any way that they can.

Freelancers will also be offered work opportunities with the agency. Those that join as part of the novi.digital network will help manage any work overflow that will result from new clients that the agency is able to assist.

Please also mention that we will be launching further initiatives for our clients in due course and for any business interested in unique and innovative ideas to get in touch.

Aaron Crewesaid:

‘As a digital marketing agency with a number of revenue streams, we are in a privileged position to be able to continue trading throughout these conditions. That’s why we are keen to offer up any assistance we can so that businesses are able to keep their heads above water during this difficult time. We are working on a number of initiatives with clients currently that will be launched shortly but we are also open to working with other businesses that get in touch on any unique ideas they may have.’

novi.digital are keen to support businesses in any way they can and are extending this offer to clients they work with in the Health and Safety and Productivity Software space who have also offered their help to businesses alongside novi.digital.

To find out more about the service on offer and for all PR enquiries, contact Ethan Giles over email or ask for him by calling our Lancaster office on 0800 955 6684.

novi.digital Begins 2020 with Exciting New Client Acquisitions

novi.digital Begins 2020 with Exciting New Client Acquisitions

Insight · March 19th, 2020

One of the UK’s fastest-growing digital marketing agencies today announces Clipper Round the World Yacht Race and Support the Goals as clients.

novi.digital – which has seen consistent growth each year since being founded 2009 – says it is looking to capitalise on its extensive sector knowledge whilst staying true to its company values with its latest acquisitions.

The first of its client acquisitions is Clipper Round the World Yacht Race, a record-breaking yacht race organiser set up by pioneering nautical expert Sir Robin Knox-Johnston. Having firmly established Clipper Race as the world’s toughest ocean racing challenge for amateurs, the organisation has grown in scale each year since launching 24 years ago.

Through the agency’s continued work with adventure travel clients such as KE Adventure and Maximum Adventure, they are sure to build upon a uniquely comprehensive understanding of the adventure travel sector.

novi.digital Senior Operations Manager Ethan Giles comments:

“We are incredibly excited to begin working with Clipper Round the World Yacht Race as we combine our extensive digital marketing experience as an agency with our knowledge of the extreme adventure industry. Our goal with Clipper Race is to increase the number of Race Crew participants around the world for the next edition of the race.”

Another recent client acquisition, Support the Goals, is an initiative set up to rate and recognise businesses that support the UN Global Goals. The 17 targets set by the UN that the initiative works towards all centre around the issues of inequality, poverty, and climate change.

Senior figures of novi.digital spoke positively about their latest client acquisition.

Managing Director Aaron Crewe said:

“Our mission statement and values as an agency are something that we consider and incorporate into all areas of our day-to-day. We are dedicated to the sustainable growth of people and organisations and this is the mantra that we live by”

“Sustainability, both in terms of individual wellbeing and the environment, is one of our values that has become increasingly important in recent times. Support the Goals provide an exciting opportunity to engage with this beyond our own internal efforts as an agency.”

The importance of sustainability is something that Managing Director, Aaron Crewe, also discusses extensively, with a particular emphasis on how businesses should focus on being more environmentally sustainable. This is something that the Novi has also demonstrated with their recent commitment to donating funds to have a tree planted every month for every new client, this is 12 trees planted for every client each year!

The company’s focus on wellbeing is something that has developed significantly in recent years, with the agency now providing their services for both personal alarm bracelet company, Acticheck, and leading health club, 3-1-5. novi.digital’s success has help produce significant growth for 3-1-5, having doubled performance compared to the previous year.

Named as one of the top B2B service providers of 2019 in a report by review platform Clutch, it is difficult to imagine novi.digital slowing down. As their client base and team continues to grow, the agency has firmly cemented itself as one to watch in 2020.

Aaron Crewe added:

“As we continue to develop as a company, it is important that the individuals that join our team maintain our high standards as an agency all the while continuing to adopt new and innovative ideas. Through his years of industry experience, our latest Digital Marketing Consultant, Nathan Bentley, exemplifies this balance that we aim for with our new hires.”

novi.digital is a data-driven and psychology-focused SEO and PPC agency that focuses on the fundamentals of business: sales, conversions, and buying personas.

For all PR enquiries, contact Mike Kilburn over email or ask for him by calling our Lancaster office on 0800 955 6684.

A Playbook for Digital Marketing teams during Coronavirus (Covid-19)

A Playbook for Digital Marketing teams during Coronavirus (Covid-19)

Insight · March 16th, 2020

As you may have experienced during recent weeks, many companies are reaching out out to clients and customers outlining their plan to address the current and pending situation with regards to dealing with the impacts of coronavirus. As such, we are doing the same.

Health is the primary concern

It goes without saying that we are all in this together and we must endeavour to look after those most by taking extra precautionary measures to significantly reduce the spread of the virus.

What are novi.digital doing?

Fundamentally, this post is to inform you that business at novi.digital will be continuing as normal. During recent years we have had in place a remote working policy to accommodate our flexible working arrangements for our team. This is something that we are trialling out with a full work-from-home day for all employees during this next week. We have already conducted a full audit of all working environments and each of our team already work from home up to 4-days per month at present, so for us, this isn’t a change from the norm.

We will be available as normal with calls being conducted predominantly via Zoom video conferencing and emails unless otherwise arranged. We aim to do everything we can for our employees, our clients and the wider network that we are a part of. Should you have any questions, please do reach out to your point of contact within our team for guidance, we are happy to help assist in any way we can.

How is Coronavirus affecting digital marketing?

The impact of coronavirus is certainly wide-spread and far-reaching, we are already seeing this in the physical stores and the high street. During recent weeks, there has been a radical shift in consumer purchasing trends. We will all have seen the empty shelves and the nationwide shortage of hand sanitizer. With this said, as yet, there’s been a very little negative impact on digital, if any. In fact, due to an increase in working from home and self-isolation, we are seeing an upward trend in purchasing of products and services online.

In businesses and organisations, with events, client meetings, training sessions and essentially anything face-to-face / on-site being postponed, we are seeing an upward trend in B2B enquiries. This is likely due to having an increase in available time to work on sourcing new suppliers. As well as this, we are seeing a substantial increase in B2C demand with regards to online product purchasing.


  • We are likely to continue to see a reduction in people in the office during this time, with increasing numbers of people working from home.
  • The vast majority of businesses in the UK are small businesses and SMEs, as shown here: //www.merchantsavvy.co.uk/uk-sme-data-stats-charts/. Many businesses need the support of other businesses to continue to trade during this time.

What can you do?

Uncertain times such as these can be difficult and challenging for businesses, but they can also be an opportunity to help others and this how we see it. Whether this is helping others in your community, or helping businesses, this is a time for us to unify our efforts.

Some companies, such as those in travel and hospitality sector are changing their policies, notable examples include AirBnB who are offering free cancellations, whereas Treatwell is reducing their cancellation policy from 24 hours to 1 hour and offering full refunds. In the food industry, both supermarkets and takeout delivery applications are offering contactless food drops.

Consider how you can help others and make it widely known, but be considerate with your messaging. This is fundamentally a global pandemic that is causing substantial illness and loss of life, it is not an opportunity to capitalise on money-making. With this said, it is important to have a business continuity plan and ensure that you weather the storm.

Forrester has released this playbook: //go.forrester.com/blogs/responding-to-coronavirus-playbook-for-marketing-communications/, whilst this is primarily for larger businesses, there are some key takeaways.

Additionally, here is an interesting article discussing timing and message, which is well worth a read: //www.adweek.com/brand-marketing/how-to-survive-a-brand-quarantine-during-coronavirus/.

As stated above, it is crucial that you focus on your customer service. It is your customer experience during these challenging times defines your business.

As the MerchantSavvy article above shows, these are normally The Biggest Challenges for SMEs In The UK:

  1. Attracting customers
  2. Increasing revenue
  3. Maintaining profitability
  4. Uncertainty over economic conditions
  5. Developing new products and innovations

During this time, these priorities may to be realigned. Instead, you could focus on:

  1. Focus on ensuring that your customer support is impeccable - You can use social channels, display remarketing, YouTube videos and email newsletters to convey your messaging of support. Most importantly ask your customers what you can do for them.
  2. Accommodate your employees and teams- It is especially important to keep healthy during this time, as it is to help to reduce the spread of coronavirus to those who are more vulnerable. Ensure that your team have access to remote working options if this is possible.
  3. Ensure that your profitability calculations are correct and accurateDigital Marketing can often be closed-loop, meaning that you can easily see that if you spend X on marketing, generate Y in revenue, you are left with Z in profit. Know how much you should spend on acquiring a customer and know your conversion rates, average transaction values and repeat custom rates to avoid overspending. This allows you to be able to reinvest and continue to ensure that your campaigns are performing as they should.
  4. Focus spending on areas that you know are producing ROI – Certain channels will perform better than others, for instance, we know that Shopping campaigns perform at a higher conversion rate than Search Campaigns and Search Campaigns perform at a higher conversion rate than Display Campaigns. As long as your calculations are correct, then either one of these platforms can work well. Ramp down spending on areas that aren’t working and instead, look at increasing marketing spend on the areas that are producing ROI.
  5. Focusing on business continuity innovations- Can you offer your customers credit notes and discounts for future purchases? Can you partner with suppliers and providers to not only help them to continue trading during this time but to also see a better solution for your customers?

Whilst pausing of brand messaging might be key, pausing of ads for inbound marketing, as your key revenue source, could hinder your cash-flow and isn't advisable. If your campaigns are continuing to run profitably, as they should be, then there is no reason for pausing such campaigns. It is likely that some sectors will see an increase in sales and enquiries during this time. If you work in a sector that is seeing increased demand then we are happy to work with you to ensure you are best placed to benefit from this demand in order to best serve your customer base.

What can novi do?

  • We can help you to establish a work-from-home arrangement for your digital marketing teams (and potentially your wider teams).
  • We can offer consultancy to help you to consider the potential changes in your marketplace during this time. Get in touch to speak with us about ideas that you could be implementing.
  • As a marketing agency, we focus on inbound marketing services rather than outbound marketing. As per the article above, our digital marketing is demand-led rather than brand-led, so our suggestion here is to focus on the market-demands rather than brand endeavours. We can help you to focus on what it is that your clients and customers need from you in order to make their experience better.
  • Help you to use digital marketing channels to improve your customer service. We can provide you with trends data and market research to accompany these efforts.
  • We are offering remote training sessions on all topics, so feel free to get in touch and we can look to create a bespoke plan that works for you.

As a side note, I’ve personally cleared my calendar of everything non-essential for the next month so that I can offer my time to help support business continuity for our clients. I’m happy to offer free consultation via video calls or phone calls to discuss any concerns, questions, ideas or otherwise to help your business during this time. It's crucial that we are all doing everything we can to ensure support is given to individuals and businesses.

6 PPC Mistakes to Avoid Immediately

6 PPC Mistakes to Avoid Immediately

Insight · February 17th, 2020

Pay per click marketing or PPC marketing is a marketing tool designed to drive traffic to websites. The model is an advertiser who will run an ad and pay a publisher per click on the ad.

This popular form of advertising can be extremely profitable, but it can also be disastrous when implemented incorrectly. In this article, we're going to cover 6 common PPC mistakes advertisers make and explain why they should be avoided at all costs.

1) Using Too Broad Keywords

A common mistake PPC advertisers make is setting their keywords to be too broad. When it comes to PPC marketing, the general rule is the broader the keywords, the higher the PPC will be, and the fewer conversions you'll get.

For example, if you run a graphic tee store, simply setting your keyword to "tee shirts" is a surefire way to drive your costs through the roof. EVERYONE is bidding on broad keywords. Instead, find hyper-targeted keywords specifically relevant to your business in particular.

Focus your reach by stringing together words and phrases or targeting your companies name specifically. This will decrease your odds of starting a bidding war with other advertisers and will help keep your PPC costs down.

When it comes to advertisers looking to run a cost-effective campaign, keyword specificity is key. Finding specific keywords highly relevant to your business will help keep your PPC costs low and improve your chances of converting visitors into customers.

2) Bad Website Design

OK, you've run a great ad.money-on-fire - 6 PPC Mistakes to Avoid Immediately

People are clicking through excited to make a purchase.

But wait, nobody's buying anything! Why could this be?

Chances are if you're experiencing a high click-through rate and not generating any sales something is wrong with your website. If you're advertising a specific product, make sure you're linking directly to the advertised product and not your general landing page.

People have short attention spans, and they aren't likely to stick around and search for your product if you don't immediately present it to them. A solid website should be clean, easy to navigate and look professional.

Running a great ad with a terrible and clunky website is counterproductive to generating sales. Remember, if customers hate your website, no amount of marketing dollars will fix that. At that point, you're throwing money down the drain.

Imagine paying people to walk into a terribly lit store where they can't find anything they're looking for, and the customer service staff is completely unhelpful or nonexistent. That's essentially what you're doing when you drive traffic to a poorly designed website.

If you're generating leads but aren't generating sales, take the time to develop a solid website before throwing more money into marketing.

3) Not Setting Negative Keywords

A common mistake many marketers make is not setting negative keywords in their ad campaign. Negative keywords will help filter out irrelevant searches and create more profitable PPC's and increase your overall chances of boosting conversions.

What are negative keywords?

These are irrelevant keywords you can set to be filtered out of search results. For example, if you're selling men's running shoes, you can set "women's running shoes" as a negative keyword to be filtered out of search results.

Negative keywords will help narrow your results and improve the overall performance of your ad, ensuring you reach the right people and filter out the irrelevant ones.

4) Not Using Long Tail Keywords

Long-tail keywords help advertisers specifically target users and can dramatically improve an ads PPC cost as well as conversion rate. Long-tail keywords are keywords strung together as a phrase and have a lower chance of being bid on due to their specificity.

Broad keywords are dominated by industry leaders, so for a small marketer to remain competitive, it is important for them to be creative by utilizing long-tail keywords that specifically target their audience.

Sure, they might generate fewer click-throughs than broader keywords. Still, when done correctly, long-tail keywords can prove to be a cost-effective method of generating hyper-targeted quality leads. It's a classic case of quality over quantity, and, when implemented correctly, it can provide that competitive edge that helps a small company go up against the behemoths in their space and stay competitive.

5) Not Targeting Location

Location, location, location!increase-website-revenue-600x440 - 6 PPC Mistakes to Avoid Immediately

Location targeting is an integral part of running a successful ad campaign, especially for businesses offering local services or goods. The last thing you want is your ad showing up to people halfway across the world who have no intention or capability of purchasing or using your product.

Even if your website can sell globally, it's still almost always a good idea to target specific locations. Different markets require different marketing strategies, and going too broad is virtually always going to be a waste of money.

Do your market research, find your target audience, and target them specifically. Location targeting will help increase sales and conversions as well as filter out unwanted clicks and keep your targeted customers relevant.

6) Using Too Many Keywords

Sometimes, less is more. A common mistake many marketers make is listing too many possible keywords. Sometimes, it's better to keep a small group of top keywords rather than a list of thousand keywords when only a handful of them perform.

You don't want to spread yourself out too thin.

Focus on quality over quantity, and your budget will go a lot further (especially if you don't have a large marketing budget). Don't try to bid on everything. If you're only looking to generate leads for a specific part of your business, focus your keywords on that part of your business.

Avoid tangentially related keywords and keep your focus narrowed. Don't try to go for every single keyword you think could be related to your business, or you can quickly find yourself an inch deep and a mile wide.

Clutch Names novi.digital in the top 10% of leading B2B UK Service Providers

Clutch Names novi.digital in the top 10% of leading B2B UK Service Providers

Insight · January 23rd, 2020

04b646d7277d1e28cbf6700c3de83690 - Clutch Names novi.digital in the top 10% of leading B2B UK Service Providers

Here at novi.digital, we know it can be stressful and time consuming to juggle your business’ growing needs while also trying to provide top marketing techniques to catch the eye of your target customer. That’s where we fit into things! We’re an award-winning data-driven digital marketing agency. We have a penchant for business strategy, and provide research, consultancy, analysis services to help you thrive. Our SEO and PPC campaigns are first in class and have helped companies across the globe make their mark.

In light of our success, we’ve been named one of the top UK agencies by Clutch, a B2B verified research authority. We’ve been recognized for our highly impactful and brand building pay-per-click campaigns, and we’re excited that our hard work has paid off!

We’d like to take this opportunity to thank our lovely customers for helping us win this award. They participated in one on one client interviews to assess how we’ve performed along the lines of quality, attention to project timelines, and overall value for their financial investment. We’re proud to report that we’ve achieved a wonderful 4.6 out of five stars from our clients thus far! Please take a look at one of our recent reviews below from Environmental Consultants Group, one of our clients based out of London:

img - Clutch Names novi.digital in the top 10% of leading B2B UK Service Providers

For those who are unfamiliar with Clutch, they’re a B2B market research firm that employs a one of a kind research methodology towards comparing and contrasting leaders across industries. We’ve also received acclaim from their two sister sites, The Manifest and Visual Objects. The Manifest, a business data and how-to resource, lists us as one of the top SEO firms in London.

Thank you one and all for making this award possible! Please view our contact page and complete the form if you’d like to collaborate on a project today.

Call us today at 0800 955 6684 or send us an email at [email protected]

What is the difference between novi.digital UK and Novi Digital Entertainment in India?

What is the difference between novi.digital UK and Novi Digital Entertainment in India?

Insight · January 3rd, 2020

Every day, we receive dozens of requests from companies asking us to reinstate their videos on YouTube. Unfortunately, we cannot help, as novi.digital and Novi Digital Entertainment in India are not the same company.

We are novi.digital, an multi-award-winning digital agency providing SEO and PPC services. Novi Digital is also a name used by an altogether different company in India. Whilst our company is not a Mickey Mouse company, the company in India is! To explain further:

novi.digital and Novi Digital Entertainment in India – Here are the 3 main differences:

  1. Novi Digital in India is a company owned byStar India. Star India's parent company is Disney (the Mickey Mouse link should seem a little more obvious now). Star India and it's subsidiary company HotStar own the rights and copyright to many publications in India.

  1. novi.digital in the UK and Novi Digital Entertainment are not connected in any way. This might seem obvious, but to be crystal clear: novi.digital UK is a digital marketing agency. Novi Digital Entertainment is a media company. We make it as clear as we can when responding to the messages we receive. We have no affiliation with Novi Digital Entertainment, HotStar or Star India.

  1. Novi Digital in India is loss-making, whereas novi.digital in the UK is profit-making: always has been and always will be.

In closing, now that we have made this clear on our website, should we encounter any mention, tagging, reporting or claims that we (as in novi.digital Ltd – the UK entity) have in any way disapproved videos, we will ask for you to remove that content. This also extends to any mistaken connections with Novi Digital Entertainment. Our process will be to politely request removal of the erroneous content. If the content is not removed within 24 hours, we will follow with a defamation claim.

Additionally, we will be communicating with HotStar in India to request that they use a different name in association with their copyright claims. I am sure you appreciate that this is not a situation we have a lot of control over.

I’ve had a copyright claim from Novi Digital. What should I do?

Have you reached this page because your video has been disapproved or taken down by Novi Digital Entertainment? The above should clarify that this has not been our doing. Rather than communicating with us or leaving any comments on our media, we recommend contacting HotStar and Star India. Their email address is as follows:[email protected].

Google Improves Performance Reports With Search Console's Fresher Data Update

Google Improves Performance Reports With Search Console's Fresher Data Update

Insight · December 4th, 2019

For a long time, the number one request to Google from Search Console users like ourselves was better, fresher data in report. It turns out they listened! On Monday, Google announced the latest improvements to the Search Performance Report. But does Google mean by Search Console's fresher data? What are the benefits for us?

What is the update to Google Search Console?

These changes are crucial to webmasters, site owners and our clients. Now, Google is giving us more data to allow us to do the following:

  • View data as recent as less than a day old - in previous iterations Google limited the data to 3 day old data.
  • Better assess Search and Discover traffic.
  • Use content data to assess top and trending search queries for websites.
  • Drill down into what makes up a site's audience - countries, devices, and more.
  • Analyse what search formats our websites get. This ranges from article (AMP and non-AMP), recepies, carosels, livestreams, etc.

What is the benefit of Search Console's fresher data?

At novi.digital, we provide data-driven in the digital marketing solutions we provide our clients. With this improved data output, we are now able to better track the performance of our client's websites.

For instance, we no longer need to wait until Wednesday to see the our client's website improvements from the weekend. With this change in Search Console, we're able to make immediate assessments first thing on Monday. This extends from customer-specific needs such as the launch of a new product, right the way to national holidays and global events.

This alsomeans that we're able to immediately see the positive impact of technical improvements. It's no secret that websites need constant maintainance to stay functional and protected. Between CMS updates, Google Algorithm changes and search trends shifting, it's vital that we stay on top of the curve. With the improved Search Console data feed, we're able to see the positive impact of our changes within 24 hours of implementing them.

Ready to benefit from Search Console's fresher data in your reports?

Being able to bring these changes to our reporting as part of our SEO and PPC services is extremely exciting. If you want to find out more about what this means and how we can use these changes to benefit your business, get in touch! We'd love to hear from you. Call us today at 01524 566 736 or send us an email at [email protected]

10 Common Myths Surrounding Link Building and SEO

10 Common Myths Surrounding Link Building and SEO

Insight · December 4th, 2019

You've probably seen different guides on how to rank high on search engine result pages (SERPs). Alternatively, you're curious to know what every other person is doing concerning link building and SEO.

In an SEO survey, 41 percent of the executives find link building to be the most challenging SEO practice.1 - 10 Common Myths Surrounding Link Building and SEO

Since no one can claim to know all the factors that Google uses to rank websites, they can't explain the algorithms either. Hence, unfounded assumptions continue to make rounds in the SEO world.

Let’s explore ten myths that can hurt your SEO activities and make link building a chore.

1. High Domain Authority Compliments Good Backlinks

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Image credit: Michael Callahan

Surely you must have heard this phrase.

Some people believe that a good backlink comes with high Domain Authority. But when you observe an increase in your ranking, is that good backlink the only factor?

Not at all!

You can use Domain Authority and Trust Flow to compare websites, but it doesn't affect your ranking on search engines. Albeit, it doesn't signal a good rank or tells you if a website is good for backlink building.

You'll have to consider other SEO factors while building links, such as:

  • Site relevancy
  • Trust flow and citation flow
  • Natural anchor text
  • Spam score
  • Page Authority (PA)
  • Linking Domain high traffic value

2. You Must Spread the Links You've Built Over a Few Weeks or Months

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Image Credit: GOV.UK Schools Fake Website Campaign

You might have been told to spread links over a few weeks or months, and your fear for Google’s penalty might have gotten the best of you. However, Google’s Penguin algorithm goes for sites that have unnatural links.

Don't be pushed into the mold of ten-links-a-day that businesses advertise. There's no specific quota. You'll only have to worry if your site looks spammy because Google would flag it for manual reviews.

Some websites have gained about a hundred natural backlinks overnight. Especially for viral contents that several publications picked up.

The point is that you don't need to worry about building many links in a short time if:

  • The links you pick are natural
  • Instead of getting many links, you focus on the quality of the links
  • Your overall backlinks are natural

3. Guest Posting for Link Building Is Dead

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Image Credit: Joe The Goat Farmer

This myth assumes that if your SEO strategy involves guest posting, you must be dodgy. But that's not true. Albeit, you must be picky when choosing a website to post on.

For a rich guest blog, you want to make sure that

  • You’re posting on relevant websites
  • The website has a strongly-established loyal audience
  • You aren't paying for the links you get
  • The content is long-form and meaningful (don't post contents with spun words)
  • The website isn't part of a Private Blog Network, PBN (these sites or blogs are formed to build links to a sales page without providing value)

Don't expect great results when your guest post doesn’t meet the above requirements.

4. Nofollow Links Implies Zero Link Juice

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Image Credit: Wikimedia Commons

Some leading websites automatically mark external links with the rel=“nofollow” attribute to tell Google not to follow them. You might have heard that these links have no link juice. Albeit, certain factors show that no-follow links produce some results in SEO.

  • They're useful for your backlink profile
  • Even no-follow links drive traffic
  • They still have a certain level of link juice because Google knows that they exist
  • A no-follow link helps in building website authority
  • They're part of organic natural link profiles

In addition to the rel=“nofollow” Google recently introduced additional no-follow link attributes.

  • The rel=“ugc” identifies links that are within user-generated content, and
  • rel=“sponsored” identify links that you create for sponsorship or advertising

5. Links from Wikipedia and .edu Sites Boast Abnormal Ranking Power

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Image Credit: Wikimedia Commons

It's believed that if you can get even a single link from any Wikipedia or .edu page, your ranking would sky-rocket. That's not true.

Though these sites rank high, they get the same treatment that other websites are subject to. You can't afford to rely on links from these sites as your only SEO strategy.

In response to this misconception, a Google representative, Gary Illyes stated that Google ranks Wikipedia just like other websites.

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This goes a long way to say no website receives special treatment when it comes to Google ranking.

So the advice is to consider a combination of SEO metrics when building links. Your focus should be to identify other authoritative sites and diversify.

6. More Backlinks is Better for Link Building

You must have heard comments like, "build more links, it’s always good for SEO." But from all you've heard so far, you know that isn't true.

The reason is simple. You're an average of the friends you keep.

This also affects link building because if the majority of links you have are from websites with a DA of 10, you'll also fall within that range too. But don't be discouraged if your rating has dropped as well. You can still remove them by submitting a disavowal request.

When you disavow a backlink, Google sees that you don't want to be associated with the website in question. So from time to time, you should run an audit on your backlinks to stop low quality ranks from messing up your ranking journey.

7. External Links Matter More Than Internal Ones

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Image credit: Craig R. Kirkby

Your internal links would actually do you more good than external ones if you use them right.

Internal links create a connection between your weak and high ranking pages. What you do here is take the links of your pages that have good content but aren't ranking, and place them on your highly visited pages. But be strategic with the word or phrase you place the link on.

So when visitors land on the popular page, they're lured to the less popular pages through the links. Then you'll see your lazy pages begin to rank higher. This allows link power to flow while increasing your dwell time.

However, Google considers other ranking signals when it comes to external links.

8. More Keywords Would Rank You High on SERPs

It's true that using keywords can improve your SEO rank. But that doesn't mean that you should stuff your content with a lot of them. Keyword stuffing is easy to detect and can actually have a negative effect on your website's performance on search engines. SEO does a world of good to your business but only when done right.

No matter how well you think keyword density can boost your ranking, creating quality content is more effective.

9. Images and Videos Don't Affect SEO

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Image credit: Wikimedia Commons

To improve user experience, you might want to use images and videos that are lightweight on your website. You want to make sure that the images are relevant to the content and not just a decoration. In other words, your images or videos are part of the content.

So to say that they have no effect on your SEO isn't true. Once you're able to integrate your images or videos in a meaningful way, you'll boost your ranking.

For meaningful integration:

  • Only use videos or images if they’re relevant
  • Compress videos and resize images for better site speed
  • Don’t use too many colors
  • Search engines can't link an image directly to keywords, so use Alt-tags.

10. Avoid Communities: Forums, Blogs Comments, and Directories

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Image credit: William White

Black hat SEO takes advantage of blog comments, forums links, and directories to build backlinks. So this has given the strategy a bad reputation

When done correctly, however, your contents get more search rank which tends to increase traffic to your site.

But as you already know, not everything in the SEO world is that simple. You can't just drop links randomly and expect a speedy result. You don't want the link you build to put your reputation on the line.

To benefit from links you get from directories, forums and blog comments, pick a relevant website. For example, it makes sense when a beauty shop's website links to a cosmetic site.

Leave meaningful comments that show that you actually read the content. Not just the usual “wow!’ or “nice one!”

To Wrap Up

It’s easy to underestimate or overvalue SEO strategies.

That’s why you should filter out the truth from the lies. It’s only then that you’d know where to focus your attention.

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Tulip Turner -

Tulip is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesn’t inspire customers anymore. A true story when recited well, is enough to build a connect.

Twitter - @snewscmss

Facebook - @snewscms

Clear Communication is What Sets novi.digital Apart from the Competition

Clear Communication is What Sets novi.digital Apart from the Competition

Insight · December 3rd, 2019

Search engine optimization is an extremely important concept and continues to grow in importance by the day. Here at novi.digital, we are an award winning data-driven digital marketing agency that provides research, consultancy, analysis and managed services for SEO and PPC to clients across the UK and internationally. We have started to gain the recognition and market popularity that we dreamed about when we started this business. Recently, we were recognized by Clutch as the 1,000 best B2B service providers worldwide. With over 160,000 company profile listed on Clutch, the Clutch 1000 makes up the top 1% of companies due to the high number of positive reviews. Being acknowledged as one of the top UK marketing firms by Clutch has helped us gain popularity throughout the industry.

For those of you not familiar with Clutch, they are a top B2B ratings and reviews website based out of Washington, D.C. Clutch’s reliability and credibility has taken off within the last few years due to its trustworthy process to gain insight into their company ratings. Through market research and interviews with former clients, Clutch has been able to develop real life examples of thoughts and feelings of various companies and has gained increased validity in their industry. Below is an example of a positive review we gained from a past partner who needed help with SEO and PPC services.

“The most important thing that novi.digital has done for us is a framework and clarity in what we should do next. I really appreciate their depth of knowledge, even if they push back on ideas that we have on our side. We have a very healthy working relationship. They steer my ambitions in the right direction.” – Senior Marketing Manager.

Clutch has been a real asset to achieving growth and for that we are extremely thankful. Furthermore, Clutch’s sister website, The Manifest, named us one of the top London agencies with specialization in digital marketing and SEO. On top of that, Visual Objects, a portfolio sharing platform, recognized us as one of the top B2B companies in the UK.

We are extremely thankful for our increased market recognition due to our partnership with Clutch, The Manifest, and Visual Objects. We would not be where we are today without these businesses and the great people that work there. Cracking the list for the Clutch 1,000 is an incredible honor and only motivates us to continue to pursue our goals in becoming the best digital marketing company worldwide. If you have any questions regarding our business function and want to find out more, feel free to contact us!