At novi.digital, we emphasise the importance of putting people first and making sure our communication is crystal clear with our clients. We do this to create the best possible product for our clients, and while this may seem very simple, it has been incredibly effective for our clients in the UK and abroad. The positive effects of adword companies on businesses around the globe are being seen more and more with each passing day, making the work we do incredibly important not only to our clients but also to the global economy. After being reviewed by Clutch as one of the Top Google Adwords Agencies we are incredibly proud to see the success of our mission-oriented company that always puts the people involved and our customer first.
Clutch is an established B2B ratings and review firm headquartered in Washington D.C. What separates Clutch from its competitors is in Clutch’s incredibly in-depth review process before they release the final rating on the company. The process starts with Clutch analysts performing market research and analysis, and most importantly, concludes with the analysts performing interviews with the clients from the company. The product of this process is an incredibly unbiased review and rating of the company and is an inherent reason as to why we are so happy to have been reviewed by Clutch. Our profile currently has 16 client reviews and we are happy to include some of our client’s thoughts below:
“Their overall professionalism, integrity, and trustworthiness are impressive.” – Executive PA/Marketing Manager, 3-1-5 Health Club
“The team demonstrated a vast wealth of knowledge in their specialist areas, which allows you to trust any decisions and suggestions they put forward.” – Senior Sales Engineer, Mainstage
Clutch also has two sister sites, The Manifest and Visual Objects.
The Manifest is similar to Clutch, providing potential clients with the company’s size, location, and services provided, all at a glance. However, The Manifest accomplishes this by providing all this crucial information with just one quick click underneath the companies name. Moreover, The Manifest has a How-To Guide designed to aid clients who are looking to employ the services of a 3rd party business found on the site. We are proud to be ranked on The Manifest in the Top 10 of their list of Top 30+ SEO Consultants found on the site.
Visual Objects is Clutch’s newest sister site and derives its name from the design of the website, which builds a visual portfolio for each company found on the site. This portfolio helps potential clients quickly compare and contrast the creative design and advertising companies found on the site and allows for the client to make the best possible choice based on the past works of the company. Visual Objects has rated us as one of the Best Digital Marketing Agencies on the site and we invite you to check out our work!
The team at Novi.digital is incredibly proud of the rankings we achieved on all three of Clutch’s websites! It is an honour and a privilege to have been featured on each of these sites and we appreciate our clients taking the time to review us with Clutch and its sister sites. We would certainly not be where we are today without our clients and their dedication to our company. We look forward to working with our clients in the future and can’t wait to see more client reviews pile up on Clutch’s website!
The Top 10 Sources of Digital Marketing Funding in 2019
The keys to financing your new advertising strategy with digital marketing funding
Most business owners will be aware of the immense value that digital marketing can provide to their company. In fact, Salesforce research suggests that by 2021, over 75% of marketing spending will be digital. Whether you are a micro-business or a technology giant, digital marketing funding is likely to be an essential factor in the success of your company.
With intelligent digital marketing, businesses can create a positive feedback loop of profitability and customer engagement. When these digital marketing channels have been optimised to deliver a positive ROI, exponential business growth can often follow.
A difficulty that many small businesses will be familiar with is raising sufficient funding to begin their marketing journey. A considerable upfront investment can often be required to discover an effective marketing strategy.
This article examines the most likely ways in which your business can secure digital marketing funding in 2019. Common funding sources include:
University innovation vouchers
R&D tax credits
Knowledge transfer partnerships
Chamber of commerce funding
Together, these funding sources provide a valuable set of financial tools to ensure your business’s marketing success.
Digital Marketing Funding in 2019
1 – University Innovation Vouchers
For small to medium-sized enterprises, universities can supply both capital and expertise for your digital marketing. Forging an alliance with a university can provide your employees with access to expertise in data analytics, business development and other essential marketing disciplines.
Some universities also provide grants for consultancy with external digital marketing specialists. One example is Coventry University’s ‘Digital Advantage’ scheme, which provides grant opportunities for consultancy in areas including digital strategy, web usability and e-commerce.
2 – Innovate UK
Innovate UK is a public body dedicated to providing investment to pioneering businesses with new ideas. As well as contributing capital, they connect businesses with customers and other investors.
You can also read more about how Innovate UK have provided valuable digital marketing training to the businesses that they work with. These programs and workshops ensure that companies can put their digital marketing funding to best use and secure a greater return on investment.
3 – Crowdfunding
Unlike many other digital marketing funding sources, crowdfunding provides much more than a lump sum of capital to promote your business. Crucially, it connects you directly with the people that are most interested in what you have to offer.
Due to the fact that many of your crowdfunding investors are likely to become customers, you’ll be gaining valuable insights into who your target market are and how they behave. You can then apply this understanding for greater success in your wider digital marketing campaigns.
Is your business developing a product in the science or technology sector? R&D tax credits can cut your development costs by up to a third. The UK government provides tax relief for businesses that have a clear research goal in mind. Businesses can then invest this saved capital into a coherent digital marketing strategy.
For early-stage companies, incorporating this strategic element can often be the difference between success and failure. The Harvard Business Review identified that businesses that focus on digital strategy are able to scale faster, minimise risk and typically survive longer than their non-digital counterparts. The R&D tax credit provides a perfect opportunity for businesses to allocate a portion of their capital to improving their digital marketing.
5 – Bursaries
There are many organisations that provide free training to develop your business. In particular, many of these schemes have a keen focus on developing marketing skills. One such example is the AMA which helps creatives connect with a wider audience.
In 2018, the AMA gave out 30 bursaries to support their members in their professional development. This included access to digital marketing training and a range of complementary skills.
6 – Loans
Assuming you meet the relevant criteria, many companies can benefit from business loans. Schemes such as the British Business Bank provide businesses with an affordable loan option. This government-run scheme aims to address the imbalances in business funding.
Knowledge Transfer Partnerships (or KTPs) make it less expensive for your business to recruit a graduate who can develop your digital marketing. Normally part-funded by grants, a graduate will come to work for your company, focusing on your chosen area of strategic business development. Your graduate will also be backed by the university, ensuring that the expertise of the faculty is shared with your business.
There are a multitude of grants available to UK businesses looking to grow their operations. Many of these grants are directly related to marketing or can free up capital for your advertising.
Examples of UK grants include:
Horizon 20/20 Grants (also available throughout the EU)
Prince’s Trust grants, including test marketing grants
Local marketing grants such as the ‘Incentive to Grow Grant’ in Eastleigh
The Small Business Research Initiative grants
Heritage Lottery Fund start-up grants
9 – Chamber of Commerce Funding
Chambers of commerce are local organisations that provide support for the growth of businesses in their region. With digital marketing overtaking traditional marketing as the most popular advertising stream, many chambers are now providing training and investment to help local businesses thrive online.
One example of an organisation that is providing financial assistance to businesses going digital is the East Midlands Chamber. ‘The Digital Growth Programme’ offers grant funding, business support and digital marketing workshops to businesses in Derbyshire, Nottinghamshire and Leicestershire.
10 – Peer-to-Peer Lending
Sat halfway between crowdfunding and a business loan is peer-to-peer lending. Sites such as Funding Circle connect investors with businesses in need of investment.
Funding Circle alone have lent over £4.6 billion to 46,000 UK businesses. The average annual turnover of a business on Funding Circle is around £800,000. Like many of the funding sources mentioned, they also provide basic digital marketing training to stimulate business growth.
What are the next steps after securing digital marketing funding?
In conclusion, there are a vast range of options for securing digital marketing funding. In fact, nearly all businesses can benefit from one or more of the funding sources listed above.
If you’ve successfully raised the finance you need to promote your company, the next step is to put that money to use as efficiently as possible.
Put your digital marketing funding to work with novi.digital
Campaigns that will enhance your email marketing strategy
Looking to improve your email marketing strategy but unsure of where to start? Don’t worry. We can help you there. Here are six email campaigns that you need to send if you want to elevate your email marketing in 2019.
1. Welcome series
People who sign up to be a part of your email list are interested in learning more about your brand and what you can offer. Leverage this momentum by using a welcome email to make a great first impression.
With a welcome email, you can do the following all at once:
Thank new subscribers for signing up to your list
Make new subscribers feel valued at the onset of their customer journey
Encourage new subscribers to make their first purchase by offering exclusive “new subscriber” discounts
When customers purchase from you, it shows they trust you. You can further build on that trust with a confirmation email.
By sending purchase confirmation emails, you reassure your customer, showing you’re a legitimate brand. Sending a purchase confirmation email also boosts your credibility. This makes customers feel more inclined to refer your brand to their friends, family members, and colleagues.
4. Feedback emails
It’s important for customers to feel heard. Giving them an opportunity to voice their thoughts regarding your product or service is key to validating their experience with your brand. And there’s no easier way to do this than a feedback or survey email.
When customers receive survey or feedback emails, they feel that you actually care about their happiness. This will go a long way in fostering customer loyalty.
Furthermore, the feedback email serves as an ideal barometer of customer satisfaction with your brand. The responses you receive from customers will give you an indication of areas that need improvements.
5. Product announcement emails
Existing customers are an amazing source of revenue. This is because they’ve already demonstrated their interest in your brand. Capitalise on this interest—and boost sales in the process—by sending new product announcement emails to your existing customer base.
A well-designed announcement email amplifies excitement for a product. Include high-quality images of the product as well as a compelling call to action in your email. Doing so will help increase your customers’ anticipation, making them more inclined to purchase the new product.
To manage email list decay, send re-engagement emails to:
Subscribers who are inactive and have not made recent purchases
Subscribers who haven’t opened or clicked through your campaigns in a while.
Engage with these subscribers again and encourage them to purchase from you by making them special offers. Only offer a maximum discount of 20% in your other promotions? Then re-engage inactive subscribers by offering them 25% or 30% discounts. The extra incentive will entice them to become active subscribers again, thereby preventing email list decay.
Tips to make your email marketing strategy more effective
Now you know the types of email campaigns that make the foundation of a great email marketing strategy. Now it’s time to ensure that you take full advantage of the power of these emails. Here are three tips you need to follow.
1. Optimise your subject lines for conversions.
Write your subject lines using words that boost open rates. Include powerful words such as:
Back in stock
On sale now
Also, try to keep your subject lines to three or more words and 17 to 24 characters in length. This ensures that your subject lines display in full across a wide range of devices.
Another way to increase both engagement and conversion is to personalise your emails. Even a basic personalisation trick like including the subscriber’s first name in the subject can increase open rates by 26%.
You also need to personalise your email offers. For instance, if your brand sells both men’s and women’s shoes, send promotions from your men’s line to your male subscribers and promotions from your women’s line to your female subscribers.
Don’t waste time manually sending emails to each and every one of your subscribers. Use email automation instead. With automation, you can send hundreds, if not thousands of emails in the span of a few seconds. You just have to set up the email once and establish the triggers that subscribers need to meet to receive the email, and you’re good to go until it’s time for a refresh.
Emails you can automate include (but are not limited to):
Welcome series: sent after a user subscribes to your list
Purchase confirmation: sent once a customer completes the checkout process on your website
Feedback emails: sent to existing customers after confirming they receive your product.
The campaigns outlined in this article are sure to take your email marketing to the next level. To maximise the effectiveness of these campaigns, make sure that you optimise for conversions, personalise your message, and automate your emails.
Searching for ways to strengthen your marketing or SEO efforts? Contact novi.digital today and find out how they can help you achieve your goals in 2019.
How to build your website’s authority, relevance and trust for search engine success
Many business owners will be familiar with the power that search engine optimisation holds in the digital marketing space. Companies that can successfully increase their visibility on Google can generate leads from over 2 trillion yearly Google searches. In fact, those that rank in the top 5 search results now capture 2/3 of this online business. As a result, it’s becoming increasingly important for companies to dedicate more of their resources to improving their search engine optimisation. This article explores link building in SEO, a key pillar of a successful digital marketing campaign.
In this article, you will gain an understanding of:
Link building and how it can benefit your business
How link building relates to Google’s search engine
Why many links may be of poor or even negative value
Common link-building practices and techniques
The next steps to take for improving your business’s SEO
What is link building in SEO?
Link building in SEO is the process of acquiring links to your website from other sites on the internet. Websites commonly link to one another through hyperlinks to share useful content and information.
These links typically appear as blue underlined text as part of a larger body of writing. This article contains 16 such links which aim to provide additional value to the reader.
Here’s an example of a relevant and practical hyperlink:
“You can learn more about link building and effective SEO strategy by attending one of our leading digital marketing courses“
In the context of this article, the link provides additional useful information to the reader. High-quality links always direct users to related content and fit seamlessly into webpage text, as displayed above.
Why are links beneficial to my business?
Links are essential to businesses with an online presence, thanks to the way in which Google ranks websites and their content. Google uses a variety of algorithms and ranking factors to determine how useful a site is to its visitors. PageRank is one such algorithm that influences your visibility in the company’s search results. Google realised that if a website is being linked to from many different sites, that increased the likelihood that the site is reputable.
The algorithm therefore rewards websites with a large number of links, assuming those links are of a high-quality. These references are an essential factor in improving the ranking of your site.
Which links are most valuable to my business?
When the PageRank algorithm was first released, it was a simple task for unscrupulous actors in the space to manipulate the search engine. For example, businesses could create thousands of fake websites that linked to their primary site. Google soon realised that link quality was as important as link quantity.
Google now has a sophisticated system that assesses link quality. Low-quality digital marketing techniques, such as automatic link generators, should be avoided in your link building strategy. These types of links from poor-quality sources can actually decrease the reputation of your site.
The links that will generate the most visibility for your site will be those that are:
Relevant – Ideally links should come from sites that are topically relevant to yours. For example, a construction website would do well to gain links from other organisations in their industry.
Authoritative – Who are the most established players in your industry? These sites have more presence and authority on Google. Therefore, securing a link from them will carry more weight than from a smaller website. For example, in the health industry, a link from the NHS would be far more valuable than a link from a small research company.
Trustworthy – It is important to mention that Google doesn’t use the concept of trust directly in their rankings. However, links from untrustworthy sites can have knock-on effects. They are likely to be of low quality and harm your rankings. You should avoid any site that offers to sell you links or seems disreputable in any other way.
It’s no longer possible to check the official PageRank score of a website as Google now hides this information. However, we can make educated guesses based on the information above about how valuable a link might be.
The highest quality links are most likely to come from sites created by:
Educational institutions and government bodies
Successful companies/organisations in your industry
Reputable media outlets
Popular bloggers and community leaders
Our top 3 link building techniques for SEO
Securing high-quality links can present a significant challenge to many companies. Contributing to major industry websites is often unfeasible as a small business. Listed below are 3 of the top techniques that businesses of any size can use to build their link profile.
It’s important to note that there are hundreds of link building strategies available. However, many of these strategies are simply designed to fool the Google algorithm. These strategies, known as black-hat SEO, could leave your website facing a penalty from Google. Providing true value to users of linking sites is the best way to ensure successful link building.
1 – Guest blog posting
While it’s not advisable to pay someone for a link on their site, you can exchange value in other ways. Guest posting on relevant blogs and websites is an excellent way to build your brand and gain links.
The first step would be to contact the owner of a site who runs a relevant industry blog. You can offer your services as a writer free of charge in exchange for a link to your site in the content that you write. As copywriting is time-consuming and expensive, content writers are often welcomed by website owners.
Receiving a mention on local and national news websites shows Google that your content is current and authoritative. In fact, Google highly favours content that is fresh and up to date. Here are a few ways in which you can secure high-quality media links.
Write Regular Press Releases
Press releases help to engage journalists and news websites with your business. Not only can you publish them yourself on press websites, local news outlets can also use them to find inspiration for the news stories that they write. This can lead to features and articles about your company. Engaging with writers and journalists on a regular basis is a valuable tool to secure high-quality links.
Help a Reporter Out!
One popular service that can help you gain links from reputable media sources is HARO. Help a Reporter Out‘ is a service where journalists ask for information from industry experts. You as an industry expert can write a knowledgeable reply to a journalist’s question. In return, the journalist can quote you in their article and provide a link to your work.
3 – Broken link building
Throughout the web, there are links to pages that no longer exist. Websites can often link to an interesting blog or article, only for the article to later disappear. This presents an opportunity for businesses that can find these broken links.
Broken links are harmful to a website’s SEO because they effectively mislead website users. Therefore, you can help a business by notifying them if they have a broken link. In return, you can ask that they exchange the broken link with one of your own.
For the link to still make sense in the body of text, your link must direct users to similar web content. As a broken link builder, you are searching for broken links that your website could write relevant content for. For example, if you run a wedding cake website, you would want to find broken articles about wedding cakes that you could easily replicate.
Broken link building is typically a four-step process:
Use broken link software and/or research to identify relevant broken links
Reach out to website owners offering your new content to replace their broken link
The most important element of link building
The most crucial element to link building is designing great content. No-one will link to your website if they cannot engage with the content you are creating. When you combine great content with effective link building strategies, you can dramatically alter your site’s visibility and reach, transforming your business’s success.
How can I ensure that I am successful with my link building efforts?
Provide SEO and PPC training from our industry experts
Design an effective digital marketing strategy for your company
Perform SEO and PPC audits of your site to discover potential opportunities for improving your bottom line
Offer complementary services including copywriting and social media management
Equip clients with a wider understanding of effective marketing practices
Get in contact today!
Are you looking for clarity in your SEO, PPC or link building strategy? If you’re interested in finding out more about what we do, we’d love to hear from you! You can get in touch today at 01524 566 736 or send us an email at [email protected]
Research and development (R&D) tax credits are there for companies that are actively trying to innovate. The R&D scheme is there to be utilised by companies from all sectors. As a result of not realising the broad range of areas that can be considered as R&D, many do not claim despite being entitled to it.
Why should my business utilise the R&D scheme?
With the kinds of incentives that the R&D scheme offers, many businesses not only grow faster as a result of being able to invest more, but are also able to stand out from their competition by investing in forward-thinking technologies. By utilising the R&D tax scheme, your company could be eligible for a 33% tax refund or reduced tax liability as a loss-making business. Companies can even be entitled to a 26% refund as a profit-making business.
Is my company eligible for R&D Tax Credits?
To be eligible for R&D Tax Credits, a business simply needs to show that they are carrying out innovative tasks that are technological or scientific in nature. This does not mean that your business is expected to be at the forefront of academic thinking, simply that it is trying to innovate. It is more important that you prove the following:
You have attempted to advance some aspect of technology or science.
There has been some kind of uncertainty that needed to be challenged.
The task could not be carried out simply by a professional.
How can R&D Tax Credits be’ used to offset digital marketing costs?
With the landscape of digital marketing changing at the rate of knots, this is one area that it can be very useful to focus your R&D efforts. By investing in innovative digital marketing approaches and technologies, the financial hit can be lessened through R&D tax credits. By having your team work towards developing forward-thinking digital marketing techniques, wages can be offset with the R&D scheme. So, whilst still setting aside the same budget for marketing campaigns, you could potentially save up to a third of your costs by investing in these creative approaches. At novi.digital, we have sought to innovate at every stage, something shown in our history and our status as a Google Premier Partner. This is why we are able to provide the necessary guidance in developing your business’s in-house digital marketing so that it is able to think ahead of the curve.
How can savings made using R&D Tax credits in other areas of your business be used to fund digital marketing?
There are many ways your company could use R&D Tax credits in other areas of your business to fund digital marketing. By analysing how your company may already be carrying out eligible tasks, savings can be redirected without further costs. Similarly, your business could begin investing more into innovation. A benefit of this route is that businesses will often feel more comfortable developing their own products or approaches whilst still cutting costs for other areas such as digital marketing.
Find out more
If you have any questions about how you could best work with the R&D tax scheme to benefit your business, visit our contact page to talk to us directly.
In 2018 the FSB created an award to commend the achievements of small businesses within the UK. This year the award is planned to be bigger and better than the last. It will showcase some of the best small companies across several different sectors. novi.digital has been named as a digital innovation award area finalist for this prestigious award.
What makes novi.digital worthy of being an FSB Awards Finalist
Since 2009 novi.digital has endeavoured to provide premium digital marketing solutions to companies big and small. Our main aim is to ensure that our clients break the cycle of short term thinking. Instead, we focus on a long term approach focused on building business relationships.
It is for this reason that we prioritise our relationships before anything else. At novi.digital our relationships are important. We always keep our relationships with employees, clients, and customers at the forefront of our vision.
With clear and frequent communications we create a personalised SEO and PPC plan. Our aim is to aid our clients to grow their business. We understand that none of this can be done without innovation from our employees. By encouraging mutual admiration and recognition in the workplace, we ensure our employees work towards a common goal.
What we’ve achieved with digital innovation
novi.digital began with humble origins. Our managing director started the business as a sole trader in 2009. It wasn’t until 2011 that novi.digital became a fully registered limited company. Since then we have achieved many milestones and won numerous awards such as the highly coveted Red Rose award.
If you want to join us at the event, you can click here to book your tickets. If you want to talk to our award-winning team about how we can bring digital innovation to your business, get in touch today.
Have your say about the features you’d like to see in novi.digital’s new automated PPC management solution and try the software free of charge!
For nearly 10 years, novi.digital has been at the forefront of innovation in the SEO and PPC marketing space. From humble beginnings in 2009, we’ve grown to become one of the UK’s leading digital marketing agencies. This includes our robust PPC management offerings.
Our purpose as an agency is delivering on the metrics that matter most to our clients. We produce outsized results for the businesses that we work with using an innovative data-driven and psychology-focused approach. As our agency continues to develop and expand, our expertise will soon be available to you in a brand-new format.
This year, we’re looking to share our PPC knowledge in our latest software application. The app will cater to agencies and clients alike and will become commercially available over the next 12 months.
We know that it can be incredibly time-consuming to create and optimise successful PPC campaigns for your business or clients. In our app, we hope to share the valuable insights we’ve uncovered to make this process simpler and more cost effective.
Crucially, we’d love to hear your thoughts so we can deliver a practical and valuable application that best suits your needs. We would really appreciate it if you could take the time to fill out our 5-minute PPC survey. In return, we will provide you with an account on our new software, free of charge.
novi.digital reveals its list of 21 courses for 2019, providing expert training for businesses that want more out of Google
This year, novi.digital will be using its 10 years of experience to train clients in the latest insights on SEO/PPC. The company is a Google Premier Partner, an award given to only the most successful PPC agencies. The courses have grown in popularity, with attendees doubling each year since training began. 121 businesses were trained in 2018, with further growth predicted for 2019.
The company will be holding training courses throughout the year in Blackpool, Lancaster, Penrith and several locations in London. The London-based courses will take place in two business innovation hubs: Level 39 in Canary Wharf and TechHub, located near Liverpool Street. The first of these London coursesbegin in September, although courses in other locations have already begun.
The company also said in a statement that they can offer bespoke training sessions to clients across the UK. This service would suit those looking for a more personalised offering.
“If you want to keep your SEO and PPC in-house, then it’s often a good idea to make sure that your team has expert training to maximise the benefit,” said the agency.
Managing director Aaron Crewe explains how the agency operates. “Here at novi.digital, we’re always asking ‘what’s the end result?”. Basing their work on this question, they only focus on improving metrics that deliver a clear return.
They say it can be easy to lose sight of how you are creating value for your company, which novi.digital aims to simplify. They offer a range of courses “aimed at increasing the value of your SEO and PPC work”.
A variety of companies and organisations have attended previous events:
Chamber of Commerce
Lake District Calvert Trust
English Lakes Hotels
One such event is ‘PPC 101’ on March 14th in Lancaster, where novi.digital have an office. In this course, participants will learn how best to improve their Google Ads campaigns. “This is an interactive one-day course that allows attendees to ask questions and collaborate”. This gives the clients a “hands-on approach” and allows them to start improving their campaigns immediately.
Alternatively, there is a range of courses to choose from including all aspects of PPC and SEO. Topics covered include:
Creating a Google Ads campaign with the maximum ROI
Technical SEO know how explained
How to know what keywords to target and why
Improving the conversion rates of your customers
Creating a better user experience for your customers
How to use data analysis to make better decisions
Managing a campaign effectively and reducing wasted spend
Why the highest ranking doesn’t always mean the highest return
Of course, some businesses will not yet be ready to take the plunge to manage their own campaigns. novi.digital explains that learning about SEO and PPC can actually help you manage an external agency. Educating the client is key to the rapid expansion the company is experiencing, Aaron explains.
“At novi.digital we firmly believe that we deliver better services when our clients understand the theory behind what we do and why we do it”
As one of the UK’s leading SEO and PPC agencies, we at novi.digital are always focused on innovating further and improving our services. This blog covers many of the key strategies novi.digital are utilising to help you have greater success with your SEO in 2019.
The importance of user experience in 2019
Why SEO training is becoming more important
How we produce convincing SEO-friendly content
How to make the best use of your data in 2019
Why personalised SEO can help your business in 2019
How we optimise your site for mobile usage
Key technical SEO factors for 2019
The significance of optimising for voice search
Our combination of social media PPC and SEO
The value of local search as ‘near me’ searches rise
User experience and the Google playbook
At the end of 2018, Google published a document explaining the importance of easy-to-use websites in better engaging users. Like Google, we understand that the user experience is key in generating greater sales. Conversions can increase by optimising websites which creates a smoother user journey towards a sale.
That’s why our SEO work includes a clear focus on user experience. Increasing the engagement from each individual user. The work is also rewarded by Google with increased visibility for your website.
Training for your SEO in 2019
The average standard of SEO knowledge is continuing to rise. In 2019, it is likely to be increasingly helpful for businesses to refocus on their SEO to remain competitive. To meet this need, alongside our management services, we provide extra training for businesses.
Producing great content is just as important for SEO in 2019
Websites that produce great SEO content are far more likely to engage their visitors and convert them into customers. But we know it can be time-consuming to create high-quality content for your site regularly.
To solve this problem, we developed a WordPress plugin called Synonymizer. The plugin allows us to create relevant and targeted content quickly. For example, the plugin allows a single piece of content to target a range of locations that your business serves. Supported by our team of experienced copywriters, we can produce in-depth and SEO-friendly content for your site.
GDPR highlights the value of user data
Data privacy laws like GDPR are continuing to produce big changes in how data is used and analysed. Google Analytics now keeps the website and user data for a shorter period of time. Yet, this data has become no less valuable.
That’s why we provide SEO reports and audits to help you break down your data more effectively. We’ll use that data to design a plan for you to make step-by-step improvements in your SEO for 2019.
In 2019, many companies need a more personalised SEO strategy
Many digital marketing agencies have a repetitive and singular process that they use with all their clients. We at novi.digital believe that a more personalised approach delivers better results.
Our bespoke and tailored packages are designed to focus on what is most relevant to your business. This approach helps to create more value unique to your company. You can read about the changes we’ve been able to create for our clients here.
Mobile continues to be the dominant medium for search
4 years ago, Google announced that mobile searches had overtaken desktop searches. But many websites are still not realising the critical importance of optimising your website for mobile. Optimising for mobile is not only a technical issue.
Learning how to turn your mobile visitors into customers requires an in-depth understanding of mobile behaviour. 70% of mobile searches lead to an action within an hour, which is why novi.digital places a heavy emphasis on making your site mobile-friendly with our psychology-focused approach.
Technical SEO factors to help you get ahead
Mobile: Google now prioritises mobile sites with mobile-first indexing. This means that the mobile version of your site is now considered by Google to be the most significant for SEO. With mobile being so crucial to a profitable SEO campaign, we don’t just focus on mobile behaviour. As the range of mobile devices continues to expand, technical compatibility for your site is key.
We design your site to be compatible with varying screen sizes and changes in resolution. We also focus on enhancing the readability and functionality of your mobile site.
Structured data: Helping Google to better understand your site is a key part of good technical SEO. There are now more opportunities than ever to get more of your site’s information onto Google. We can help you with this using structured data. This helps us to educate Google about what information is on your site. This can lead to a profitable feature on the search engine.
Recently, Google launched its Q and A structured data form. This allows a site to answer common questions about a topic which can lead to more engagement and conversions.
Page speed: Page speed improvements can often need a high level of technical expertise, which is why we recommend utilising novi.digital’s many years of experience. Page speed is not just an SEO factor for Google, it has a direct impact on your number of sales.
A 1-second delay in page response can result in a 7% reduction in conversions. This makes page speed once again a key focus for novi.digital in 2019.
Voice search is on the rise
Many businesses are unaware of just how fast voice search is growing. Google says that more than 20% of searches are already voice based. Google Assistant, Alexa and Siri are now mainstream methods of conducting a search. This is an opportune moment to optimise for voice search, and we can help you to future-proof your website content.
The impact of social media for SEO
Social media and SEO can often feel like separate entities. But at novi.digital, we use social media to complement our SEO work. Used together, social media and SEO create a more powerful marketing strategy. We can create a bespoke strategy for you that assesses which platforms would likely deliver the highest ROI for your company.
Optimising for local businesses in 2019
Local SEO has always been an important pillar of what we do at novi.digital. In 2019, the importance of local search for businesses is set to increase further. 82% of mobile shoppers now conduct ‘near me’ searches.
Being the most visible and attractive local option for a search can be highly lucrative. We’re experienced in personalising our SEO management to local businesses. You can read our independent client reviews here and about our achievements so far.
Interested in taking your SEO further in 2019? Get in contact and find out how we can help you deliver on your SEO goals.
2019 is shaping up to be a big year for the company. Novi.Digital has today revealed its new client acquisitions and new service offerings.
Since 2009, novi.digital has seen double-digit exponential growth consistently every year and based on the excellent start to 2019, this growth doesn’t appear to be slowing down anytime soon. 2019 now sees novi.digital’s clientele and service offerings further expand as they are now listed as one of the Top 40+ SEO Companies in the UK. The company also revealed today several new hires to support their rapid development. novi.digital has now managed over £6 million in advert spending on behalf of its clients. That number is only likely to multiply as the company grows further.
In addition, B2B review platform Clutch named novi.digital as a top 2019 B2B service provider in their latest report. Clutch uses a mix of independent client reviews and market research to determine its rankings of which, novi.digital are on for their PPC management and SEO companies in the UK.
Novi.Digital’s Latest Clients:
Novi.Digital introduced its two latest clients today. Herbalife Nutrition is a highly successful health and wellness company. They aim to provide personalised nutrition to millions around the globe. Also a leader in their field, Cox Motor Group supply cars and motorcycles across the north-west of England. Their success comes from producing “exceptional service, value and expertise” for the customer.
Managing Director Aaron Crewe said of the companies:
“A warm welcome to our latest clients Herbalife Nutrition and Cox Motor Group. We look forward to providing our many years of experience with our new clients. We’re ready to deliver the high-quality results that make our agency so well regarded”.
Novi.Digital’s New Services:
Novi.Digital also announced today that their range of services is expanding. They will now be available to manage your Google Shopping accounts. Google Shopping is a key promotional tool for e-commerce businesses. Additionally, the agency will be offering ads and management services for social media. These new services will complement the PPC and SEO work the company delivers. “These services provide businesses with new avenues to build brand awareness and revenue” the company says.
Novi.Digital’s Latest Hires:
Jake Ward – Digital Marketing Executive:
“Coming from a background of digital and brand design, Jake brings passion, creativity and knowledge to novi.digital.” explains Managing Director Aaron Crewe. After seeing outstanding freelance work from Jake, Aaron and the Senior Management Team at Novi.Digital decided to hire him on a full-time basis. He went on to say that “Jake brings previous creative agency experience and further digital marketing expertise to Novi.Digital”.
Jessica Mitchell – Account Manager:
Jessica says that she loves to “generate real impact and push preconceived limits”. “These values are key to the success of Novi.Digital” says Ethan Giles, the Senior Operations Manager at Novi.Digital. He went on to remark that Jessica “has experience sweeping across the scope of business development and marketing. Her passion for innovation brings a wealth of ideas to the table”.
Aaron Crewe and the Senior Management Team additionally welcomed new team expansions in freelance and intern roles. “Training is a big part of the service Novi.Digital offers. We run regular SEO and PPC training workshop programmes to develop the teams within our clients’ organisations. We also mirror this training within our company with regards to internal training of new recruits”.
Novi.Digital is a data-driven and psychology-focused SEO and PPC agency.
Find out more about what novi.digital does here and contact them here.