B2B SEO Agency and B2B PPC Agency

The Key to B2B SEO and Digital Marketing… Focus on Conversions & Sales and map the lead to sale end-to-end.

Need a specialist B2B SEO Agency and B2B PPC Agency? You’ve come to the right place.

Business to Business industries and B2B companies offer the ideal environment for SEO. Highly competitive within a specific field, with precise enquiries and offerings, B2B businesses can gain a lot from well-managed, expertly guided SEO or PPC campaigns.

The enquiries you want are the enquiries which convert into sales. When your clients search for you online, they will likely already know what they seek. We aren’t just talking about targeting those that know your brand already. Instead, we target those who need to learn your brand but do know what they want. Gaining the attention of these businesses at such a crucial moment is crucial to success. High-intent prospects will encourage relevant enquiries to come to you for solutions. Focusing on higher-intent searchers means that you are only spending your time on potential clients who are ready to convert rather than those who are still researching.

Novi.digital specialise in the techniques which target these ready-to-buy customers. We get to your Unique Selling Points from day one. We want to understand your specific product or service offering fully and this enables us to research and target key search terms that work for you. Following this, we are constantly assessing what works and what doesn’t.

An Agency Built for B2B Services

There are many core differences between a B2B and a B2C strategy; managing your SEO campaign will reflect those differences. Novi. Digital has a history of providing many successful campaigns for B2B. This story provides first-hand experience in how B2B differs from a consumer-focused model.

Your campaign will be built to focus on the areas which promote the expertise you have in your industry. Following this, we will build trust among your potential clients, turning leads into enquiries and sales.

We specialise in a wide range of B2B, from SEO for SAAS to SEO for manufacturing industries. For big and small companies, we pride ourselves on investing in businesses that invest in themselves.

On Hand to Help

Communication is vital in bringing together a smooth, well-running campaign, which is why Novi.Digital are always on hand to help. We aim to understand everything about your business and to help you understand everything about our own, so we can build a robust and cohesive strategy that leads to mutual success.

When you understand us, you can understand how what we do works to your benefit rather than having everything hidden behind a veil of mystery and misinformation; equally, when we understand you, we can understand how to work to maximise our benefit to you, rather than relying on guesswork or trying to adopt a one-size-fits-all approach. When we understand each other, success is maximised.

Why is SEO beneficial for B2B companies?

SEO for B2B companies can be highly beneficial for several reasons.

• Competitive Nature: Firstly, B2B industries tend to be highly competitive, with many businesses vying for the attention of a relatively small number of potential clients. Focusing on B2B requires a solid online presence, and ranking highly in search engine results pages (SERPs) can give a business a significant advantage.
• Niches: B2B clients have specific niche requirements and often search for highly targeted solutions to their problems. By targeting the right keywords and search terms, an SEO campaign can ensure that a business is visible to potential clients actively seeking its services or products. Targeting optimal keywords can result in more high-quality, relevant leads and enquiries, increasing sales and revenue.
• Authority: Another benefit of SEO for B2B companies is that it can help to establish a business as an authority in its industry. A business can demonstrate its expertise and build trust with potential clients by creating high-quality, informative content and optimising it for relevant keywords. Building trust helps establish a strong reputation and increase brand recognition and loyalty.

Overall, SEO can be a highly effective marketing strategy for B2B companies, helping them to stand out in a crowded market, attract high-quality leads and enquiries, and establish themselves as trusted experts in their field.

Why is PPC beneficial for B2B Companies?

PPC (Pay-per-click) advertising can be highly beneficial for B2B companies for several reasons:

1. Highly targeted advertising: PPC allows B2B companies to target their advertising to specific audiences based on location, demographics, interests, and even search intent. This ensures that the right people see the ads and are more likely to convert them into leads or customers.
2. Quick and measurable results: PPC campaigns can be set up and launched relatively quickly compared to other marketing channels, such as SEO or content marketing. Additionally, the results of PPC campaigns are measurable, making it easy to track the campaign’s success and adjust it as necessary to optimise performance.
3. Cost-effective: While PPC can be expensive, it can also be cost-effective when done correctly. B2B companies can set budgets and bid on keywords to ensure they only pay for clicks from high-quality leads that are likely to convert.
4. Greater control over messaging and targeting: With PPC, B2B companies have greater control over the messaging and targeting of their ads. They can create ad copy that speaks directly to the pain points of their target audience and test different versions to see what resonates best.
5. Complementary to other marketing channels: PPC can work alongside other marketing channels, such as SEO and content marketing, to help maximise visibility and reach for a B2B company. Combining these channels allows a B2B company to create a cohesive marketing strategy that reaches potential customers at different stages of the buyer’s journey.

As a result, PPC can be a powerful marketing tool for B2B companies, providing targeted and measurable results, cost-effective advertising, and greater control over messaging and targeting.

Specific Examples of the Benefits of B2B SEO and PPC Campaigns

B2B SEO and PPC campaigns offer many benefits to help businesses improve their online presence and generate more leads and sales. Here are some specific examples of how well-managed SEO or PPC campaigns can benefit different B2B industries:

• Manufacturing: SEO can help increase visibility and generate more leads for manufacturing companies. By targeting keywords related to specific manufacturing processes or products, businesses can attract potential clients looking for those services. PPC can also be effective in this industry, allowing businesses to target specific keywords and demographics, such as location or job title.
• Software as a Service (SaaS): SaaS companies can benefit significantly from SEO and PPC campaigns. These industries are highly competitive and require a robust online presence to attract clients. SEO can help improve a SaaS company’s visibility in search engine results pages (SERPs), while PPC can help generate more leads and sales by targeting specific keywords and demographics.
• Professional Services: For businesses that offer professional services such as accounting, legal, or consulting, SEO and PPC can be effective ways to attract new clients. By targeting keywords related to specific services, businesses can attract potential clients looking for those services. PPC can also be helpful in this industry, as it allows businesses to target specific keywords and demographics, such as location or job title.

How can novi help?

If you’re looking to improve your B2B company’s online presence and generate more leads and sales, novi.digital can help. Our expert team specialises in B2B SEO and PPC management and has a history of providing successful campaigns for businesses of all sizes. Contact us today to learn more and see how we can help your business succeed.

Simplifying B2B SEO and PPC Management 

B2B SEO and digital marketing can be complex, but it doesn’t have to be overwhelming. At novi.digital, we understand the importance of clear communication and effective strategies. Our team specialises in B2B SEO and PPC campaigns and has a history of providing successful campaigns for businesses of all sizes. We focus on conversions and sales, mapping the lead to sale end-to-end and targeting high-intent prospects ready to convert. Our campaigns promote your industry expertise and build trust with potential clients, turning leads into enquiries and sales.

Our expertise resides in serving diverse B2B industries, ranging from SEO for manufacturing to SEO for SaaS. We cater to businesses of all sizes and take pride in supporting those who invest in their growth. Consequentially, if your business is in B2B, we can help. Contact us today to explore our top-notch B2B SEO and PPC campaigns and maximise your business success.

Where can I find a list of B2B Marketing websites and resources?

Here are some helpful B2B marketing websites in the UK:

1. B2B Marketing: This website provides news, insights, and resources for B2B marketers in the UK.
2. The Marketing Society: The Marketing Society is a network of senior marketers that provides events, training, and resources to help marketers grow their skills and knowledge.
3. Marketing Week: Marketing Week is a leading UK marketing publication covering news, insights, and industry analysis.
4. The Drum: The Drum is a global marketing website that covers news, insights, and analysis of the industry, including B2B marketing.
5. SmartInsights: Smart Insights is a marketing resource website that provides guides, templates, and training to help marketers improve their skills and knowledge.
6. Econsultancy: Econsultancy is a marketing and digital resource website providing marketers with research, analysis, and training.
7. MarketingProfs: MarketingProfs is a global marketing resource website that provides articles, courses, and webinars for B2B marketers.
8. Business Marketing Club: The Business Marketing Club is a community of B2B marketers that provides events, resources, and training for its members.
9. CIM: The Chartered Institute of Marketing (CIM) is a professional body for marketers that provides training, events, and resources for its members.
10. Institute of Direct and Digital Marketing (IDM): The IDM is a professional body for marketers that provides training, qualifications, and resources for its members, including those in B2B marketing.

Here are some helpful B2B marketing websites in the UK that can cater to your specific industry and needs. Therefore, these examples are just a starting point, and other relevant websites may be worth considering.

What’s next?

Get in touch now for a free SEO site audit; use the quick callback form, email [email protected] or phone us, and we’ll be happy to help you raise your online profile.