Lancaster’s Specialist Provider of SEO and PPC


novi.digital

about-infolab - Lancaster's Specialist Provider of SEO and PPCAre you looking for SEO Lancaster? We are Novi.Digital, a Lancaster-based SEO and PPC Agency, serving clients across the county and the country.

We are not a full-service agency. Instead we are specialists in SEO, PPC, CRO and Email Marketing. Since 2009, we have enabled some really special Lancaster-based businesses to grow.

We get to know each of our clients individually, understanding their KPIs, aims and goals. Alongside this we learn the specific aspects that makes their company unique. We don’t think of ourselves as a faceless company on the end of the phone or email. We don’t think that of our clients either. Each and every one of our clients are important to us. So why not get in touch? We’d love to understand the eccentricities that makes your business unique. 

Here are some of our Lancaster SEO and PPC clients:

Lancaster - Lancaster's Specialist Provider of SEO and PPC

The Best Techniques for Your Business

By now you are hopefully aware that days of using old-style of SEO techniques are long gone. With more involved and complex SEO techniques having taken their place. Getting a site to rank number 1 on Google for your favourite search term isn’t the aim. Equally as important, extensive backlinking and keyword stuffing shouldn’t be your goal. In fact, both of these are likely to do your website more harm than good.

Instead, you should be utilising of more user-focused techniques, such as CTR Analysis and Conversion Rate Optimisation. For these to work properly, your website visitors and their experience of your website must be at the forefront of your strategy. These are the techniques that we pioneer here at Novi.Digital.

As part of your Digital Strategy, we’ll help you to identify the unique selling points (USPs) that make your business stand out. These USPs will give you the edge you need to stay ahead of the competition. After-all, the techniques that work best for your company, are the very same that will help your business to stand out online. 

Lancaster SEO Experts – Advice Based on Experience

What makes novi.digital unique? Utilisation of industry insights and website performance, combined with knowledge and intuition that come from years of experience in the field. It is not just about knowing what to do, but also when is the best time to do it, and why. These lessons can only be learned through practice, with first-hand knowledge of what works and what doesn’t. Most importantly we use data, rather than opinion.

On the Novi.Digital team, we have experts with over a decade of digital marketing experience, bringing with them a wealth of knowledge. Consequentially, our carefully considered company structure, allows for particular members of the team to specialise in particular aspects of digital marketing. This in turn helps to benefit your digital endeavours.

We will always use our knowledge to help guide you. Most importantly we want you to understand why it is that one technique works for your business and another one might not. We’d prefer you to see us as an extension of your team. We’re particularly eager for you to get involved as well. Just as our experience has taught us a lot about Digital, we can also benefit from your experience of your industry. We find that the most successful campaigns are those that the client is passionately involved in. This allows us to be proactive in putting forward new ideas and solutions, that can be promptly approved.

Supporting Local Businesses Like Yours Looking for SEO Lancaster

As a business with our roots in Lancashire, Novi.Digital are always keen to work with local businesses. We believe in supporting local business and our aim is to help to grow Lancaster as a digital hub. Working alongside Novi.Digital brings benefits to more than just your digital marketing efforts. With a lot of local professional links, we have a strong interest in growing businesses in the area.

That’s not to say we don’t provide added value to our clients elsewhere! Our focus is to help improve your business in any way we can. Sometimes that means going the extra mile to introduce you to new people or services. Moreover, we aim to make your digital marketing and your day-to-day business work seamlessly together.

Want to talk more about your need for SEO Lancaster? Why not arrange to meet the team?

email: [email protected] or phone: 01524 566 736