Search Engine Optimisation, or SEO, is a rapidly changing and complex field. A common misconception about SEO is that it’s about being the first result that comes up on Google. Whilst there are advantages to this, there is more advantage to being the link that people click on. If you think about the way you use Google, you are more likely to scroll down the page to find a link and description that seems relevant. A common phrase coined in the industry is ‘Search Experience Optimisation’. This is certainly how we look at it! We believe it is about the visitor’s experience.
SEO is one of several ways to create an online presence and build up a good brand reputation. In using our SEO consultancy service, we can help your business achieve its full potential. We tailor our services specifically to every client, so every client will have different goals. But some of the goals we can help you achieve are:
Our aim when working on an SEO campaign is to develop a business’ online presence. We look to answer two main questions:
We offer a holistic approach to SEO management based on data. Data analysis allows us to focus our campaigns on the key things that really matter to your business.
The goal of all good SEO is not only to make sure your website is seen more often and easy to use but also to create customers. Our service makes sure to turn visitors into potential customers while they’re there. It’s also important to plant a seed for return visits and orders.
One of the very first things we’ll do with you during the campaign is making sure that your data is secure, accurate and accessible. Google Analytics and other data collection platforms can be complicated to set up. It is our mission to make sure that all decisions made about your website are based on accurate information. We will then able to discuss and share this with you and your stakeholders.
If a company already has an experienced technical team, we can offer knowledge on a consultancy basis. We would aim to help guide the team to SEO success. As well as regular meetings and guidance, we can be at the end of the phone or an email if you need a quick response to questions about work being undertaken.
If your company has an in-house team you would like up to skill, we also offer SEO training. We can use our SEO expertise to custom tailor a training plan for your business. We run training sessions for absolute beginners, all the way up to skilled website technicians who need a refresher course.
Our services are priced on a monthly basis with no long-term contracts. Unfortunately, we do not quote definitive prices on our website. We know that no campaign is the same as the next. To provide you with an approximately allocated budget each month, we first need to sit down with you, understand your business and become part of your team.
Through our SEO consultancy services, we want to develop a business’ online presence using our data-driven approach. Our tailor-made services result in better online performance on search engines, helping us achieve success every time.
If you would like to find out more, please get in touch at [email protected] or call us at 01524 510 570.