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10 Key Strategies to Improve the Value of your Search Engine Optimisation

As one of the UK’s leading SEO and PPC agencies, we at novi. Digital is always focused on innovating further and improving our services. This blog covers many of the critical strategies novi. Digital is utilised to help you tremendously succeed with your SEO in 2019.

We explore:

  • The importance of user experience in 2019
  • Why SEO training is becoming more important
  • How we produce convincing SEO-friendly content
  • How to make the best use of your data in 2019
  • Why personalised SEO can help your business in 2019
  • How we optimise your site for mobile usage
  • Critical technical SEO factors for 2019
  • The significance of optimising for voice search
  • Our combination of social media PPC and SEO
  • The value of local search as ‘near me’ searches rise

User experience and the Google playbook

At the end of 2018, Google published a document explaining the importance of easy-to-use websites in better engaging users. Like Google, we understand that the user experience is critical to generating more significant sales. Conversions can increase by optimising sites and creating a smoother user journey towards a sale.

That’s why our SEO work includes a clear focus on user experience—increasing the engagement from each user. Google also rewards the work with increased visibility for your website.

Training for your SEO in 2019

The average standard of SEO knowledge is continuing to rise. In 2019, it will likely be increasingly helpful for businesses to refocus on their SEO to remain competitive. We provide extra training for companies alongside our management services to meet this need.

We hold regular live events throughout the UK as well as tailor-made courses. As an award-winning industry leader, we are well-placed to provide expert training for your team.

Producing great content is just as important for SEO in 2019

Websites with excellent SEO content are far more likely to engage visitors and convert them into customers. However, we know it can be time-consuming to create high-quality content for your site regularly.

To solve this problem, we developed a WordPress plugin called Synonymizer. The plugin allows us to create relevant and targeted content quickly. For example, the plugin enables a single piece of content to target a range of your business’s locations. Supported by our team of experienced copywriters, we can produce in-depth and SEO-friendly content for your site.

GDPR highlights the value of user data

Data privacy laws like GDPR continue to change how data is used and analysed significantly. Google Analytics now keeps the website and user data for a shorter period. Yet, this data has become no less valuable.

We provide SEO reports and audits to help you effectively break down your data. We’ll use that data to design a plan for you to make step-by-step improvements in your SEO for 2019.

In 2019, many companies needed a more personalised SEO strategy

Many digital marketing agencies use a repetitive and singular process with all their clients. We at believes that a more personalised approach delivers better results.

Our bespoke and tailored packages focus on the most relevant to your business. This approach helps to create more value unique to your company. You can read about the changes we’ve been able to create for our clients here.

Mobile continues to be the dominant medium for search

Four years ago, Google announced that mobile searches had overtaken desktop searches. However, many websites still do not realise the critical importance of optimising their website for mobile. Optimising for mobile is not only a technical issue.

Learning how to turn your mobile visitors into customers requires an in-depth understanding of migratory behaviour. 70% of mobile searches lead to an action within an hour, which is why heavily emphasises making your site mobile-friendly with our psychology-focused approach.

Technical SEO factors to help you get ahead

  • Mobile: Google now prioritises mobile sites with mobile-first indexing. This means that Google now considers your site’s mobile version the most significant for SEO. With mobile being crucial to a profitable SEO campaign, we don’t just focus on migratory behaviour. As the range of mobile devices expands, technical compatibility for your site is critical.

We design your site to be compatible with varying screen sizes and changes in resolution. We also focus on enhancing the readability and functionality of your mobile site.

  • Structured data: Helping Google understand your site better is crucial to good technical SEO. There are now more opportunities than ever to get your site’s information onto Google. We can help you with this using structured data. This allows us to educate Google about what information is on your site. This can lead to a profitable feature on the search engine.

Recently, Google launched its Q and A structured data form. This allows a site to answer common questions about a topic, leading to more engagement and conversions.

  • Page speed: Page speed improvements often need a high level of technical expertise, so we recommend utilising novi—Digital’s many years of experience. Page speed is not just an SEO factor for Google; it directly impacts your number of sales.

A 1-second delay in page response can result in a 7% reduction in conversions. This again makes page speed a key focus for novi—Digital in 2019.

Voice search is on the rise.

Many businesses are unaware of just how fast voice search is growing. Google says that more than 20% of searches are already voice-based. Google Assistant, Alexa and Siri are now mainstream search methods. This is an opportune moment to optimise voice search, and we can help you future-proof your website content.

The impact of social media on SEO

Social media and SEO can often feel like separate entities. But at, we use social media to complement our SEO work. Used together, social media and SEO create a more robust marketing strategy. We can create a bespoke plan that assesses which platforms would likely deliver the highest ROI for your company.

Optimising for local businesses in 2019

Local SEO has always been essential to what we do at novi. Digital. In 2019, the importance of local search for businesses is set to increase further. 82% of mobile shoppers now conduct ‘near me’ searches.

Being the most visible and attractive local option for a search can be highly lucrative. We’re experienced in personalising our SEO management to local businesses. You can read our independent client reviews here and about our achievements.

Are you interested in taking your SEO further in 2019? Contact us to find out how we can help you achieve your SEO goals.

Please email us at [email protected] or call us on 01524 566 736