novi.digital are proud to have been awarded the DADI Award for ‘most effective use of paid search’ for their work with English Lakes Hotels. Since starting work in September 2017, novi.digital’s award winning campaign has achieved an astounding 2000% ROI, and continues to provide excellent results today.

novi.digital’s Google Search campaign for English Lakes Hotels was judged in the same category as many high profile organisations; such as MarPod, Tommy Hilfiger, Cancer Research UK, Blue Bay Travel, Evan Cycles, Aria Holidays and Dune London.

Competition in the category was extremely strong, and the win is a testament to the strength of the campaign and the working partnership between novi.digital and English Lakes Hotels.

Aaron Crewe, Managing Director and Founder of novi.digital commented: 

“English Lakes came to novi.digital with a desire to exceed the performance of their hotels on Booking.com. Booking.com charges English Lakes Hotels 15% commission across all sales, and diverts traffic away from English Lakes carefully optimised website.

To achieve this, they needed an innovative agency to create a campaign which would ensure all of their hard earned profits were invested back into their business, and so appointed novi.digital who work in partnership with their clients to help them achieve their goals.”

Colin Fox, Group Marketing Manager at English Lakes Hotels commented: 

“I see this as a great endorsement of our choice to use a young, forward thinking, local company to handle an increasingly important part of English Lakes Hotels leisure business conversion. Novi Digital have proved their research, delivery and management of our various PPC campaigns has been instrumental in making paid search another serious channel within our online strategy.”