For clients who write their own copy, for technical expertise, in house preference or a variety of other reasons, a copy proofing service could still be of great value. The benefit of having a professional SEO content writer proof read a client’s content are as follows:
- Optimisation
- Use of language
- Error checking
- Access to detailed research
- Closer coordination with other digital marketing services
- Extra viewpoints
- Clarity
In brief, the use of a copy proofing service provides much the same benefits as outsourcing content, with the added advantage of the client’s own professional knowledge. To go into greater length:
Optimisation
- Keyword research creates a deep understanding of how to use important words in site content
- Important considerations include what is too much, and where it is best placed
- Analytics and market research provide post into which keywords work best
- Know how to avoid ‘keyword stuffing’ which may lead to Google infractions
Use of Language
- Understanding of content-driven sales pitches and powerful phrasing
- Experience in mixing keyword optimisation with natural feeling writing styles
- The important balance between quality & optimisation
- Especially when focusing on the difference between impressions & conversions
Error Checking
- Outside proof-reading is more effective than personal proof-reading
- A writer is much less likely to notice mistakes in their own work
- Experience with common errors make them much easier to spot
Detailed Research
- Access to full digital marketing tools allows a greater understanding of what content ‘works’
- Because other SEO services are already offered, research is at hand to help a copy writer or proof reader quickly assess the effectiveness of content
Digital Marketing Co-ordination
- Where other digital marketing services are also provided, a copy proofing service is a form of liaison with the entire team
- Understanding every aspect of the SEO service without asking creates a quick form of co-ordination and concise explanations
- An SEO service is most effective when all aspects work together closely
Extra Viewpoints
- When writing content, it helps to see things from other points of view
- Particularly when making a sales pitch, it should always be best read from a customer’s perspective
Clarity
- Making sure content is understood is vital to its effectiveness
- It’s easy to miss out when specialist terms are unclear to the layman
If you’re interested in a copy proofing service, please get in touch with us at [email protected] or call us on 01524 566 736 and we can discuss your requirements.
