Google Improves Performance Reports With Search Console’s Fresher Data Update

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Google Improves Performance Reports With Search Console's Fresher Data Update

For a long time, the number one request to Google from Search Console users like ourselves was better, fresher data in report. It turns out they listened! On Monday, Google announced the latest improvements to the Search Performance Report. But does Google mean by Search Console’s fresher data? What are the benefits for us?

What is the update to Google Search Console?

These changes are crucial to webmasters, site owners and our clients. Now, Google is giving us more data to allow us to do the following:

  • View data as recent as less than a day old – in previous iterations Google limited the data to 3 day old data.
  • Better assess Search and Discover traffic.
  • Use content data to assess top and trending search queries for websites.
  • Drill down into what makes up a site’s audience – countries, devices, and more.
  • Analyse what search formats our websites get. This ranges from article (AMP and non-AMP), recepies, carosels, livestreams, etc.

What is the benefit of Search Console’s fresher data?

At, we provide data-driven in the digital marketing solutions we provide our clients. With this improved data output, we are now able to better track the performance of our client’s websites.

For instance, we no longer need to wait until Wednesday to see the our client’s website improvements from the weekend. With this change in Search Console, we’re able to make immediate assessments first thing on Monday. This extends from customer-specific needs such as the launch of a new product, right the way to national holidays and global events.

This alsomeans that we’re able to immediately see the positive impact of technical improvements. It’s no secret that websites need constant maintainance to stay functional and protected. Between CMS updates, Google Algorithm changes and search trends shifting, it’s vital that we stay on top of the curve. With the improved Search Console data feed, we’re able to see the positive impact of our changes within 24 hours of implementing them.

Ready to benefit from Search Console’s fresher data in your reports?

Being able to bring these changes to our reporting as part of our SEO and PPC services is extremely exciting. If you want to find out more about what this means and how we can use these changes to benefit your business, get in touch! We’d love to hear from you. Call us today at 01524 566 736 or send us an email at [email protected]

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