becomes a part of the Mindful Employer Charter

Please enable JavaScript in your browser to complete this form. becomes a part of the Mindful Employer Charter joins the NHS trust affiliated charter that is dedicated to positive mental health in the workplace.

Psychology-focused and data-driven agency, who was recently recognised by B2B review platform Clutch as being in the top 1% of the UK’s B2B, SEO and PPC service providers and for its integrity and professionalism, has joined the Mindful Employer Charter as part of its mission to improve mental wellbeing for staff.


By signing the charter for Employers who are Positive about Mental Health, aims to destigmatise the conversation surrounding mental wellness in the workplace. The charter is a part of the Mindful Employer campaign, which is focused on spreading awareness about mental health at work and supporting organisations in the growth and retention of staff.

Launched in 2004, Mindful Employer is run by the Devon Partnership NHS trust. As a UK wide initiative, Mindful Employer provides businesses across the country with access to practical support, training and guides for employee advocacy.

The training resources that Mindful Employer provides is extensive, covering topics like depression, learning disabilities and health conditions.


Through signing the charter, has agreed to uphold the Mindful Employer values of providing non-judgement support to staff who are experiencing mental ill-health and to be an equal opportunities recruiter of new staff in accordance with the 2010 Equality Act.’s Managing Director Aaron Crewe is focused on the continuous improvement of employee wellness policies and feels that Mindful Employer can help to achieve that.

“Joining the charter is an obvious step in our company journey as it aligns with our business focus of putting people first. At Novi, we believe that everyone should find satisfaction in their work, which is why we continually improve upon our already existing measures to ensure positive wellbeing for all of our team members.”

The agency has been granted access to a variety of helpful mental health information and workshops. The training programmes range from learning how to be a mindful manager, to learning about Wellness Recovery Action Planning (WRAP) and applying it to the work setting. All classes are designed to improve understanding of common mental health disorders like anxiety and depression.

In addition, will make use of the publications that Mindful Employer provides, like the line manager guide to understanding mental health.

A year of excellent client acquisitions at the agency has led to several new hires, with recently welcoming digital marketing executive Matthew Selby and account manager Jessica Mitchell. As part of the Mindful Employers charter, will continue to support the emotional wellness of all staff and work towards building a mindful environment.

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