When it comes to building a successful SEO strategy, there are a lot of SEO myths on the internet, and it can be challenging to know what is the truth and what strategies will really work on your website. Here we’re going to dispel some of those myths to help you build a successful SEO strategy.

1. You don’t need an HTTPS encrypted site

SSL is the standard security technology for ensuring security between a web server and a browser. When you have an HTTPS encrypted website, you are offering security that information won’t be stolen from visitors to your site. Google places this very high on their list of priorities, so ensure you have an encrypted website.

2. Having more pages is better for SEO

In the past, SEO was about the right keywords in the right place to get more traffic. Many businesses thought that to grow traffic you would need more pages that had different keywords attached. This is no longer the case; Google now concentrates on the quality of the website rather than the number of pages you have.

3. SEO is free traffic

You can’t think of SEO as a free lead generator. If you want to get lots of traffic from organic searches then you need to invest a lot of time, expertise and resources into ranking high on search engines. One of the most cost-effective ways to do this is to hire an SEO consultancy.

4. All you need is a good website

Many business owners think that they only need to optimise their website for good ranking. However, to outrank your competitor’s websites you need to look into link-building, guest posts on other websites, and to optimise your Google My Business. You can also use social media to help Google to view your website as more relevant to particular searches.

5. More backlinks are better

One of the key activities of an SEO strategy is building backlinks. Therefore, business owners often think that more is better. This is far from the truth. Google will assign a valuation to the backlinks into your business and the combination of these valuations will contribute to your rank. Therefore, it’s better to get one high value backlink, than to get several poor backlinks.

Many of our customers use our services because they know we have the expertise to help them rank on Google, drive traffic to their website, and sell their products and services. Contact us if you want to find out more.