Microsoft Clarity Audit

At Novi Digital, we provide comprehensive Microsoft Clarity Audit services to help businesses unlock valuable insights into user behaviour and website interaction. As a data-driven digital marketing consultancy, we combine behavioural analytics with performance optimisation to ensure your digital presence is efficient and impactful.

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Why Choose Novi Digital for Microsoft Clarity Audits?

Microsoft Clarity is a powerful behavioural analysis tool offering heatmaps, session recordings, and user interaction data, all essential for understanding how users experience your site. At Novi Digital, we go beyond the data. We interpret these insights within the context of your broader marketing strategy, enabling more intelligent decisions that lead to measurable results.

Our Microsoft Clarity Audit services are trusted by businesses across B2B and high-value sectors for their:

  • Data-Driven Decision-Making: We translate complex user behaviour data into actionable recommendations.
  • User Experience Optimisation: From identifying friction points to uncovering missed conversion opportunities, we refine user journeys.
  • Performance-Focused Reporting: We track and measure every insight against your KPIs.

Ethical and Transparent Processes: As a BCorp-certified agency, we deliver insights with integrity.

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Microsoft Clarity Audit

Ideal for businesses looking to gain in-depth behavioural insights to optimise performance and boost conversions.

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What Is Included in a Microsoft Clarity Audit?

Our tailored Microsoft Clarity Audit process is built to enhance your digital assets’ user experience and performance. Each audit includes:

  1. Heatmap and Scroll Map Analysis

We identify where users click, how far they scroll, and which sections capture or lose attention.

  1. Session Recordings and Behaviour Flows

Using anonymised session replays, we uncover patterns in user behaviour and spot areas of confusion or drop-off.

  1. Device and Browser Performance Review

We analyse performance differences across devices, highlighting inconsistencies or mobile usability issues.

  1. Conversion Path Diagnostics

We examine where users abandon forms or CTAs, revealing potential barriers to conversion.

  1. Actionable UX Recommendations

All insights are distilled into a concise report with prioritised recommendations to improve engagement and reduce bounce rates.

Microsoft Clarity Integration with Broader Marketing Strategy

At Novi Digital, behavioural data must inform your marketing efforts. That’s why our Microsoft Clarity Audit services can be seamlessly integrated with:

  • SEO Campaigns: Identify content visibility and navigation issues.
  • PPC Landing Pages: Improve campaign-specific landing page performance.
  • Conversion Rate Optimisation (CRO): Pinpoint and remove barriers to user action.
  • Content Strategy: Understand what content resonates most with users.
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Get Started with a Microsoft Clarity Audit Today

Gain deeper insight into how users interact with your website and use this data to drive meaningful improvements. With Novi Digital’s expert Microsoft Clarity Audit services, you can create an optimised digital environment that converts curiosity into action.

Partner with a team committed to transparency, data-led insights, and ethical marketing practices.

Don't just take our word for it

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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.

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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

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Frequently Asked Questions

Find answers to common queries about our SEO services.

What is a Microsoft Clarity Audit?

A Microsoft Clarity Audit is a detailed analysis of user behaviour on your website using tools such as heatmaps, scroll maps, and session recordings. The audit identifies areas for UX improvement and conversion optimisation.

While Google Analytics provides quantitative data (e.g. bounce rate, time on site), Microsoft Clarity offers qualitative insights into how users interact with your site through visual tools such as heatmaps and recordings.

Yes. Microsoft Clarity automatically anonymises session data and complies with GDPR and CCPA standards. At Novi Digital, we ensure that all auditing practices align with data protection legislation.

No technical knowledge is required. Our team manages everything from installation to data interpretation and provides a report with prioritised actionable insights.

Yes. By understanding where users drop off or hesitate, we can implement changes that streamline the user journey, improve engagement, and boost conversions.

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