What are Microsoft Ads for Bing Shopping?

Microsoft Ads Shopping Management from Novi can help you to generate a better ROI.

So what is Microsoft Ads? Microsoft Ads is a platform that allows advertisers to showcase their products on Bing Search through Bing Shopping. There are two separate areas, Microsoft Ads Shopping and Bing Merchant Center.

How does it work?

Advertisers must upload a feed file with product data into Bing Merchant Center, which must be updated for ads to remain active. Microsoft Ads is where Bing shopping campaigns can be organised and monitored. After a campaign has begun, a customer’s search queries determine the ads shown to a customer. An ad’s bid amount relative to other ads and the product’s relevance to the keyword searched by the shopper determines the relevance. 

What are Microsoft Shopping Ads for Bing?

Microsoft Shopping Ads for Bing is a product advertising platform within Bing Search. Microsoft Ads allows advertisers to showcase their products at the top of the search engine results page or within shopping pages.

How do Microsoft Ads Shopping campaigns work?

To manage Microsoft Ads Shopping campaigns, this is done in two separate areas: Microsoft Ads and Bing Merchant Center. Advertisers must upload a feed file with product data into Bing Merchant Center, which must be updated for ads to remain active. Once a campaign has started, the relevance to shoppers’ search terms determines the ads shown. The frequency of ads also changes by the ad’s relative bid amount and the product’s relevancy to the keyword.

How can Microsoft Ads Shopping Feed Management services help optimise product ads?

Microsoft Ads Shopping Feed Management services can help optimise product ads by working with clients on a per-product basis to maximise return on investment (ROI) through a comprehensive understanding of how their audience shops online and collecting important product bidding data. The agency optimises each title and description of every product, uses innovative tools to optimise adverts based on large data sets, and lowers each product’s cost per acquisition.

What are some innovative tools used by digital marketing agencies like novidigital to optimise Microsoft Shopping Ads?

Only at novidigital do we have innovative tools like Forager, Metronome, and Captivise. Our proprietary tools optimise Microsoft Shopping Ads based on large data sets and lower each product’s cost per acquisition. Forager provides insight into the words that the audience is searching for on Bing. Metronome helps to understand search query data. Captivise sets a desired margin for each product to bid for optimal profitability.

How can promotion strategies help increase revenue and traffic to a site through Microsoft Shopping Ads?

Promotions strategies can help increase revenue and traffic to a site through Microsoft Shopping Ads by offering a better price and highlighting that it is a promotion. Promotions can be applied site-wide or for specific items and can quickly increase traffic to the site, particularly for promotions across several products.

How can we help?

As a digital marketing agency, novi.digital offers Microsoft Ads Shopping Feed Management services. As part of our services, we optimise product ads so that the right audience sees them at the lowest possible cost-per-click (CPC) and CPL, or high ROAS. We work with clients to maximise return on investment (ROI) from the outset. The analysis is done per product to understand how your audience shops online and collect important product bidding data. In addition, we optimise each title and description of every product. Our proprietary tech enables us to optimise adverts based on large data sets and lower each product’s cost per acquisition. Using our innovative tools like Forager, Metronome, and Captivise, we help achieve improved ROI.

What are the benefits and advantages of Microsoft Ads Shopping vs Google?

Microsoft Ads Shopping has several benefits and advantages over Google Ads Shopping. Here are a few:

1. Less competition: Bing has a smaller market share than Google, meaning there is less ad space competition. Less competition can lead to lower costs per click and better ROI.
2.  More affordable: Microsoft Ads Shopping tends to be more affordable than Google Ads Shopping, especially for smaller businesses with limited advertising budgets.
3.  Different demographics: Bing’s user demographics tend to be slightly older and more affluent than Google’s, which may make it a better platform for certain products and services.
4.  Integration with other Microsoft tools: Microsoft Ads Shopping can be integrated with other Microsoft tools like Excel and Power BI, making it easier to manage and analyse data.
5.  Improved targeting: Bing has several unique targeting options, such as targeting by LinkedIn profile data, that Google does not offer.
6.  Strong partnerships: Microsoft has partnerships with other companies like Yahoo and AOL, enabling your ads to be placed on these platforms.

Of course, Google Ads Shopping has advantages, including a larger market share and a robust cross-channel advertising platform. The choice between the two will ultimately depend on your business goals and target audience.

A different approach to Microsoft Shopping Ads

In addition to optimising ads, novi.digital also offers services to help clients develop a promotions strategy. In a competitive landscape, standing out from other product ads is essential. By doing so, we can increase revenue and generate higher-intent customers for the website. We can use Key performance indicators (KPIs) to develop site-wide or specific item promotions.

In closing, to learn more about novi.digital’s Bing Ads Shopping Feed Management service, contact us. Our team will happily discuss your business and explain how we can help.

What are Microsoft Ads Voucher Credits currently available?

Microsoft Ads offers to spend £200 in the first month and get £1000 in ad credit in the second. To receive this offer, contact our team.