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How to improve SEO? Here are the 10 ways to improve SEO in 2021

How to improve SEO? Here are the 10 ways to improve SEO in 2021

Insight · August 18th, 2021

How to improve SEO? Here are the 10 ways to improve SEO in 2021…

Search engine optimisation is a topic that shows no signs of slowing down in popularity or methodologies. SEO is more vital than ever to rank well for keywords and drive traffic to your website.

To continue offering true value with their website, most companies will need an SEO agency to help them stay ahead of the curve in search.

1) Increase social media activity and grow followers: This could be through Twitter, Facebook or Instagram and you should ensure you are sharing information on there about your brand regularly. If people cannot connect with you and find out what you offer at first glance then they may not consider looking further into your business.

2) Optimise content: You should always be looking for ways to improve your Google ranking for search terms that are relevant to your business. Use tools such as a Rank Tracker tool to monitor keyword rankings and content performance. By monitoring changing trends, you can identify gaps in the market and develop content accordingly.

3) Build new links: Links remain one of the most important aspects of SEO, and you must work on earning more high-quality backlinks from well-known sites (for example, using link building services). You should also remain focused on removing bad links pointing at your website. An analysis should be done to ascertain which are good and which are bad links.

4) Focus on conversion rate optimisation: To convert a visitor into a customer, there must be a clearly defined marketing funnel that leads them via their path to purchase. If this is optimised for SEO purposes, it increases the chances that a website visitor will click through to your site and purchase something from you.

5) Multilingual support: If you have users in other countries, then internet searches can be done in other languages than English. You need to ensure your website can perform well when non-English language search queries are input. This is vital if you want to take advantage of international markets.

6) Reduce broken links: It’s essential that all links on your website work. Otherwise, this can lead to visitors getting frustrated with your lack of care or attention and leave your site before they convert. Therefore, we recommend using a link checker tool such as Link Detox, which can identify which broken links exist on your site and help you investigate solutions for fixing them.

7) Maintain a high mobile-friendliness score: With the number of visits from people using their mobile devices is growing every year, your website must appear well in mobile search results. You can check how well your website performs in Google’s Mobile-Friendly Test Tool, ensuring your business is ready to adapt to changing trends in mobile compatibility. 

8) Optimise videos: Videos have significant potential when ranking your website. This is because they can answer questions users have and draw them into your brand. The more time people spend watching videos about you (on YouTube or elsewhere), the more likely they are to remember you, share information with others, and ultimately, buy from you. For example, if you sell wedding dresses, your video could feature the latest trends in bridal wear. This increases your chances of reaching potential customers who have not yet decided which dress they will choose.

9) Handle reviews well: Depending on the type of business you are running, handling reviews can be critical to how successful it is. There are many ways of ensuring users leave good quality reviews and feel motivated to share information about their experience with others. You could use a tool such as Feedback Five, or offer incentives for positive feedback (such as store discounts). The most important thing to remember is that reviewers must feel valued by receiving an answer to their query within 24 hours (if possible). If you can’t answer them that quickly, then you should use a review management tool to identify and respond to all reviews. [VIDEO]

10) Advertise effectively: You can use the free Google AdWords Keyword Planner tool to find keywords that have high search volumes but low competition. By identifying these opportunities, you can use Google’s advertising platform (or another form of paid advertising). Focus on specifically targeting users who are actively seeking what your business offers. This also gives you direct access to the businesses searching, increasing your chances of being seen by a potential customer.

If you’re thinking about getting started with SEO in 2021 – or if you want to do better than last year – it’s worth considering taking action now.

How are helping to bridge the Digital Skills Shortage

Insight · August 17th, 2021

There is a digital skills shortage in the UK and many businesses are struggling to fill key roles.

Lancaster and North-West-based digital marketing experts are providing digital marketing training to help solve the digital skills shortage issue.

Commencing in September,, funded by Department for Education (DfE) and in partnership with We Are Digital, are delivering a comprehensive SEO, PPC and Social Media Marketing programme aimed at those wanting to secure a career in Digital Marketing.

Are you 19 or older? Unemployed, looking for a change in careers or looking to start your own digital business? Are you based in the Northwest?

If the answer is yes to all or most of these, then have the solution to help you to achieve your goals.

This 12-week intensive training programme is fully funded for those currently unemployed. For those currently employed, the course is £750 + VAT for employers to pay for each employee put through the course.

At the end of the course, all attendees will have passed several of the Google certifications for Google Analytics and Google Ads, as well as certifications from other providers such as Microsoft and HubSpot. In addition to this, all participants that complete the course will be presented with a novi certification and be interviewed for an internship with commencing in 2022.

Aaron Crewe, Managing Director says, “our aim is to upskill at least 30-participants, creating a higher-calibre of digital marketer and in turn helping digital entrepreneurs to flourish and businesses to grow.”

Nicola Pickup, Digital Marketing Trainer, says, “Having worked on previous digital bootcamps, I can see the real impact on former students’ lives.  It’s incredible to watch them absorb so much knowledge, grow in confidence and start new careers in such a short space of time. Digital Marketing skills are in high demand, and the course will open up many opportunities for those wanting to start a new career.”

Limited Availability only have a limited number of places left for September’s intake. Space is being filled due to high-demand.

How can YOU help?

  1. Share the opportunity across your network. Everyone knows someone looking to advance their career and this opportunity could help them to achieve this.
  2. Refer the link to someone specific, explaining how and why this could help them.
  3. If you are a digital marketing expert looking to help the next generation of digital entrepreneurs and digital nomads, you can help by showing off your expertise. Each course will include a frequent ‘ask an expert’ segment. Whilst the team have extensive agency expertise, we would particularly like to speak with people who have in-house experience they would be willing to discuss with students.

How can businesses and educational establishments can help? are looking for partnerships with leading colleges, universities and businesses to refer students to us. In return, will share your involvement on our social media.

Stronger together

Together we can collectively work toward upskilling more people, enabling further careers in digital marketing and filling roles that help businesses to prosper.

Interested parties can visit for further details. working on a global scale with Arriello working on a global scale with Arriello

Insight · April 16th, 2021 have been contracted to provide SEO and PPC management to Arriello across its global business, in order to increase the number of clients they secure from Google Ads., The partnership between Novi and Arriello will help to open up opportunities around the globe, entering new markets, and developing even more business prominence within the industry.

Mike Kilburn, digital marketing consultant for, says: “As a market leader in digital marketing and PPC management, we are able to provide Arriello with further expertise to help grow its pharma and biotech consulting business in key markets worldwide.

Arriello and partnership

Both companies believe that partnering with individuals and businesses that understand the importance of clear communication and collaboration is crucial to long-term success.

Arriello has been at the cutting edge of risk management and compliance services primarily for the pharmaceutical and biotech industry since 2008. Aiming to “make the process from development to market faster, better and smarter”, their global services span the product life cycle from Clinical to post-submission Regulatory Affairs and Pharmacovigilance, Quality Assurance and Auditing, and innovative automation solutions. Headquartered in Ireland, with operations across Europe, Arriello consults, creates, and provides solutions across the EU, US, LATAM, CIS, MENA, Asia, and South Africa. Free Online Digital Marketing Training Session Webinars in 2021 Free Online Digital Marketing Training Session Webinars in 2021

Insight · April 8th, 2021

Our Digital marketing training sessions, running throughout 2021.

We are delighted to extend our series of digital marketing training session webinars and share our deep technical knowledge with you. Our training courses were designed to help you maximise your returns and achieve your business goals. We will be delivering these sessions every second Thursday at 2pm, and we will be focusing on a range of digital marketing topics that incorporate the many aspects involved in achieving successful PPC and SEO.

Follow the links below to register for your FREE online place:

8th April – How to use Google Analytics 4?

22nd April – What are Google AdWords Scripts Alerts?

6th May – How to get links, what are the best tools to use?

20th May – How to manage a website migration?

3rd June – How to create content to achieve high-performing pages?

17th June – How to create and manage Google Shopping Campaigns?

1st July – What are Analytics Alerts?

15th July – How to use LinkedIn Ads Manager?

29th July – How to use Google Ads Performance Planner?

19th August – What is PageSpeed and how to improve it?

2nd September – What are Google Alerts?

8th September – How to use Facebook Ads Manager?

16th September – How to create effective Keyword Research?

30th September – How to get the best from your agency? What do clients really want in terms of effective account management?

7th October – What are Google Trends and how do I use them?

21st October – Website Analytics Training: Google 4.0 vs Microsoft Clarity

About Us

We are the UK’s leading Data-driven and Psychology-focused B2B SEO and PPC agency. As an agency, we put employee well-being and client satisfaction at the forefront. We innovate, communicate and learn in order to achieve a high level of performance. A leading Google Premier Partner.

Best SEO Plugins for WordPress

Best SEO Plugins for WordPress

Insight · February 24th, 2021 Recommends Best SEO Plugins for WordPress

If you’re looking for the best SEO plugins WordPress is compatible with, we’ve put together a guide to some of the must-haves. Below we outline the best SEO plugins for WordPress users who want to improve their ranking.

1. SEMRush

SEMRush is popularly used by SEO specialists, marketers and small to large businesses. SEMRush is popular because it allows its users to find search terms and keywords organically and identifies the search terms that a website will easily be able to rank for. Competitive research can be completed on a SEMRush WordPress plugin, allowing users to stay ahead of their competition and outrank them.

SEMRush is packed with features to help a WordPress website improve its SEO, such as its SEO Writing Assistant tool which is designed to help improve your website content. One notable drawback of SEMRush is that their plugin is available in a tiered pricing system, meaning you can only access some of their features such as white label reports if you are willing to pay the highest subscription price. Their customer service is also prone to responding to queries 2-3 days later, meaning it is often difficult to receive immediate help from them.

2. Yoast SEO

Yoast SEO is a website optimisation tool that enables a user to easily add SEO descriptions and titles to not only all pages, but all posts on a website. When using Yoast SEO, an automatic XML sitemap is created to ensure content can be easily searched by SEO bots that crawl your website.

Yoast SEO is arguably one of the best SEO plugins as it allows a user to optimise meta titles, manage SEO redirects and generate a sitemap easily and efficiently. A potential limitation of Yoast SEO, however, is that its writing assistant capabilities are not as comprehensive or as user friendly as SEMRush. If you are not a developer or a non-technical user you may also struggle to understand the difference between the free and pro tier, as it is not targeted at SEO beginners.

3. All in One SEO Pack

All in One SEO Pack is an SEO plug-in that is suitable for SEO beginners or business owners who do not have developer knowledge. With All in One SEO Pack, you can easily add SEO titles, meta tags, image sitemaps and more to your website, whilst optimising them for SEO. Out of the box, it works with the payment gateway WooCommerce but can be easily set up to work with other gateways and features.

All in One SEO Pack is similar to Yoast SEO, but cheaper, making it more popular with smaller businesses or large businesses with a tight SEO budget. However, as you are paying a cheaper price than Yoast, you should be prepared to receive fewer features. For example, All in One SEO Pack does not offer an SEO score or content analysis as Yoast SEO does.

4. Google Search Console

Google Search Console is considered one of the best SEO plugins for WordPress because it is free. A website owner can use Google Search Console to monitor their website ranking in Google and users with this plugin will receive updates about their ranking. For example, users will receive an update when Google is unable to crawl or index a page or post on your website and will then offer tips on how to fix and prevent such an error.

The best feature of Google Search Console, however, is that it shares data with you such as your average rank position, anchor texts, and more, ensuring a user can easily improve their ranking by optimising the data they are shown. If you are stuck for blog ideas, a user can use Google Search Console to find blog ideas through the suggested keyword and search terms data. One potential drawback of Google Search Console is that is quite a technical plugin, meaning it is not always easy for SEO beginners or non-developers to use. While all the data from the plugin is incredibly useful, it can be overwhelming and confusing to have that much data available to you.


If you are unsure which SEO plugin is right for your business, or you would like to learn more about the plugin options available to you, get in touch with today. There is no one-size-fits-all answer to which are the best SEO plugins WordPress is compatible with, as it depends on the unique needs of your business and your WordPress development skills. wins DADI Award for most effective use of paid media for their work with English Lakes Hotels wins DADI Award for most effective use of paid media for their work with English Lakes Hotels

Insight · November 18th, 2020 are proud to have been awarded the DADI Award for ‘most effective use of paid search‘ for their work with English Lakes Hotels. Since starting work in September 2017,’s award winning campaign has achieved an astounding 2000% ROI, and continues to provide excellent results today.’s Google Search campaign for English Lakes Hotels was judged in the same category as many high profile organisations; such as MarPod, Tommy Hilfiger, Cancer Research UK, Blue Bay Travel, Evan Cycles, Aria Holidays and Dune London.

Competition in the category was extremely strong, and the win is a testament to the strength of the campaign and the working partnership between and English Lakes Hotels.

Aaron Crewe, Managing Director and Founder of commented: 

“English Lakes came to with a desire to exceed the performance of their hotels on charges English Lakes Hotels 15% commission across all sales, and diverts traffic away from English Lakes carefully optimised website.

To achieve this, they needed an innovative agency to create a campaign which would ensure all of their hard earned profits were invested back into their business, and so appointed who work in partnership with their clients to help them achieve their goals.”

Colin Fox, Group Marketing Manager at English Lakes Hotels commented: 

“I see this as a great endorsement of our choice to use a young, forward thinking, local company to handle an increasingly important part of English Lakes Hotels leisure business conversion. Novi Digital have proved their research, delivery and management of our various PPC campaigns has been instrumental in making paid search another serious channel within our online strategy.”

Aaron Crewe wins Entrepreneur of the Year Award 2020

Aaron Crewe wins Entrepreneur of the Year Award 2020

Insight · November 6th, 2020

Aaron Crewe, MD of, has been awarded Entrepreneur of the Year 2020 at the Sub36 Awards. This year’s ceremony was held virtually on 22nd October and celebrated the country’s most influential young men and women in business.

Taking place via Zoom, winners across 14 categories were revealed on the night. The Entrepreneur of the Year Award was created for UK entrepreneurs and business owners aged under 36 who don’t see age as a barrier. It is a highly prestigious award presented to those who are determined to succeed, whatever sector they’re in.

Aaron has been MD of since 2009. is a multi-award-winning specialist data-driven and psychology-focused digital marketing agency. The agency increases the performance of digital campaigns through the use of data, psychology, automation, machine learning and AI. Aaron is also the director of Captivise and has his own website, A spokesperson for said:

“We are very proud of Aaron for this amazing achievement. As the Managing Director for, he works tirelessly to ensure that the agency always meets the needs of clients.”

The Sub36 Awards are organised by Lancashire Business View – the magazine for commerce, industry and regeneration who have been connecting the county since 2005. Headline sponsor of the awards is Positive Pennine, the mentoring partner is Northern Mentoring Programme and the funding partner is Rosebud. The awards are also sponsored by Bigtank Video Productions, Lancashire Skills and Employment Hub, PDS Engineering, Sales Geek, True Bearing Financial Planners and Two Zero.

Richard Slater, publisher of Lancashire Business View, said:

“Sub36 started life as a feature in the magazine and we had so many fantastic stories that it became obvious we needed to honour them properly.”

“Sub36 has grown to a programme of quarterly networking events and awards programme to celebrate the best of the best which has proved very popular. Not only do winners get a trophy to display proudly, but they also get access to our bespoke mentoring programme.”

Following the event, Aaron will be encouraged to continue with his impressive trajectory with a specialist package of support. He will benefit from one-to-one mentoring provided by the Northern Mentoring Programme and have access to growth funding from Rosebud and sales support through Sales Geek. CEO Aaron Crewe nominated for Entrepreneur of the Year Award 2020 CEO Aaron Crewe nominated for Entrepreneur of the Year Award 2020

Insight · October 3rd, 2020

Aaron Crewe – Chief Executive Officer of – has been nominated for the sub36 Entrepreneur of the Year Award 2020. Speaking yesterday, a company spokesperson for said: “We couldn’t be prouder of Aaron’s achievements while leading our company and his nomination for this award only reflects the extent to which his dedicated labour has borne fruit.”


Mr Crewe is in good company upon the award shortlist – also present are Lee Chambers of Essentialise Workplace Wellbeing, Jack Bannister of Rapid IT and Luke Scarr of Security Group 9, all of whom are under 36 and have already been making waves at such a young age in their respective fields.


Desire for the coveted award will no doubt be burning bright in all four nominees, and not just for the kudos – the winner will receive not only the award itself but also access to a tailored mentoring programme provided by Northern Mentoring Programme, along with year-long access to Sales Geek’s high-level coaching academy. aims to raise standards and change attitudes in the digital marketing industry. Their innovative approach is applied not just with regards to software and technology, but also management systems and implementation plans. Their particular form of digital marketing is focused on applying data analysis techniques to a consideration of the manner in which clients interact with businesses online so that emerging trends can be benefited from as efficiently and effectively as possible. With a proven track record of working with FTSE250 companies and over £6 million in AdSpend managed so far to date, is evidently an agency on the up.


The Lancashire Business View Sub36 Awards will this year be taking place online due to the Coronavirus pandemic, but still promises to be an event not to be missed. With regards to this online format, Sub36 founder Richard Slater said: “If anything, the format may allow more people than ever to join in the festivities and this could be the largest live audience ever for the Sub36 Awards. The response from our sponsors and partners has been wholly supportive and the whole team is looking forward to putting on a show to be remembered.”


The highly anticipated ceremony is set to go ahead on Thursday 22 October and tickets can be purchased from Sub36’s website. Here’s wishing Aaron Crewe the best of luck in his category. Welcomes Funnel Boost As New Client Welcomes Funnel Boost As New Client

Insight · October 1st, 2020

Data-driven digital marketing agency,, has announced its partnership with a new client, Funnel Boost.

Funnel Boost is a forward-thinking company that helps businesses to supercharge their sales funnel with B2B leads. It enables businesses to find and attract high-quality potential customers and will no doubt be an exciting addition to Novi.Digital’s portfolio of clients.

Funnel Boost is customer-centric and requires its customers to simply outline who their ideal customer is. It then takes this information and completes a full market assessment before providing their clients with a prospect list-build. Once a campaign is launched, Funnel Boost continue to tweak and optimise the content until it delivers the desired results.

A spokesperson for Funnel Boost said, ‘Funnel Boost are delighted to be working with We believe our two companies will work together incredibly successfully and create a, hopefully long-lasting, mutually beneficial working relationship.’

Since 2009, has consistently welcomed a select number of clients and maintained regular company growth. For example, welcomed both Lloyd Motor Group and English Lakes in 2019 as part of their new client acquisition initiative.

A company spokesperson for said: “The entire team would like to welcome Funnel Boost. We look forward to building a long relationship with Funnel Boost and will utilise our industry expertise to deliver the very best services for them. Our team is ready and waiting to deliver the PPC and SEO services for Funnel Boost that we are so well regarded for.”

The addition of a new client for will be unsurprising for businesses within the digital marketing industry as has maintained double-digit growth since 2009. The addition of Funnel Boost will no doubt see the 6-million has spent on behalf of their clients continue to expand.

While the COVID-19 pandemic has undoubtedly been a challenge many businesses were forced to navigate, the pandemic has not slowed the success or growth of In 2020, was ranked as the 16th best SEO agency in the UK, proving that the company is continuing to build momentum and acclaim as they were ranked in a similar list within the top 40 in 2019.

If you are interested in becoming a client of, contact us today.

Warnings over Bounce Back Loan scams

Insight · September 9th, 2020

A shocking video surfaced on Facebook recently of a potential scam relating to exploitation of the government’s Bounce Back Loans scheme – a scheme aimed to help smaller businesses access finance at a quicker rate during the COVID19 outbreak.

James Glen Car Sales, based in Airdrie in Lanarkshire, Scotland, was the unfortunate target of a near-miss scam that could have seen the dealership lose £40,000. The salesman in question, Stephen Bogan, who runs the dealership in partnership with his father Jim, detailed the situation in this video. In it, he explained how the fraudster attempted to steal a Porsche Cayman GTS worth £40,000 using a Bounce Back Loan submitted using the company’s name and address from an earlier sent invoice.

Bogan stated: “It smelt a bit funny from the off. He [didn’t want to] leave a deposit […] the alarm bells were there.

The fraudster listed their company as BB Ltd which, as it turned out, stood for Bounce Back Loan. The fraudulent details were found out once Bogan rang the bank to check the funds were legitimate before releasing the vehicle.

Bounce Back Loans can be applied for by any small business based in the UK, established before March 2020 who have suffered as a result of the Coronavirus. Whilst Bogan went on to state that the company had never had cause to use a Bounce Back Loan and had no intention of doing so, he did warn other car sales dealers of the likelihood of this new form of scam cropping up.

Remain vigilant for fraudulent scams and risks

Bogan went on to say: “Always trust your gut. Double check, triple check everything. If something’s not sitting right with you, just bin it. Drop the sale. You need to be unbelievably vigilant. […] had we not been so careful, and double checked with the bank, we would have put this car out.”

With no fee repayments due during the first 12 months, it is likely that more scams such as the one that affected James Glen Car Sales will emerge from Bounce Back Loans. Whilst the scheme itself is designed to help businesses get back on their feet during the COVID19 pandemic, it is also incredibly important that business remain vigilant, and learn from this example to double check all sales before releasing any goods – especially when large sums of money are involved.

On 26th June, a letter written to the Chancellor indicated the potential for exploitation of this scheme, and the BBLS (Bounce Back Loan scheme) as an opportunity “to defraud the UK”. In July the first few arrests were made in connection with fraudulent applications to the BBLS. Banks should also undertake due diligence when assessing such loans, but have also stated that loans like the BBLS are subject to ‘appropriate fraud checks’, and fraudulent applications will be criminally prosecuted.

Examples like the one from James Glen Car Sales, whilst shocking, are sadly not going to be the last heard of Bounce Back Loan scams like this. All that remains is for businesses to double check incoming transactions, remain vigilant, and be aware of the rise in risk that could badly affect small business owners.