Microsoft Ads Management
Maximise Your Online Growth with Expert Microsoft Ads Management Solutions.
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Unlock the Power of Microsoft Ads for Your Business
In today’s competitive digital landscape, it’s essential to be visible across multiple platforms. While Google Ads is well-known, Microsoft Ads offers a unique opportunity to connect with audiences across Bing, Yahoo, and partner networks. As a top Microsoft Ads Management agency in the UK, Novi Digital specialises in maximising your digital presence, ensuring your ads are seen by the right people, at the right time, across multiple search engines.
Our team of certified experts understands how to optimise your campaigns to drive targeted traffic, increase visibility, and boost conversions through Microsoft’s advertising network. We tailor each campaign to your specific business goals, leveraging data-driven insights to ensure every pound you invest is working harder for your brand.
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Platforms We Work With.
£600 + VAT /month
Microsoft Ads Shopping Management
Ideal for businesses aiming to enhance website visibility and drive long-term organic growth.
- Boost your website's visibility and improve search engine rankings.
- Implement a data-driven approach, combining technical SEO, content strategy, and off-page optimisation.
- Regular SEO audits to refine and optimise your website.
- Comprehensive keyword research and competitor analysis to guide your strategy.
- Ongoing content optimisation and on-page SEO for improved user experience.
£600 + VAT /month
Microsoft Ads Display Management
Ideal for businesses seeking to boost brand awareness and drive engagement through visually compelling display ads.
- Target specific demographics, interests, and user behaviours for maximum relevance.
- Develop and set up a tailored campaign strategy to meet your goals.
- Create engaging ad creatives, including responsive display, banner, and video ads.
- Conduct A/B testing to optimise ad performance and improve results.
- Manage budgets and bid strategies to maximise return on ad spend (ROAS).
£600 + VAT /month
Microsoft Ads Search Management
Ideal for businesses looking to capture high-intent users through targeted search ads on the Microsoft Search Network.
- Conduct comprehensive keyword research and selection for optimal targeting.
- Create engaging ad copy and carry out A/B testing to enhance ad performance.
- Optimise bid strategies and manage budgets to maximise return on ad spend (ROAS).
- Implement audience targeting and set up remarketing campaigns to reach the right users.
- Track conversions and provide detailed analytics reporting to monitor results.
£600 + VAT /month
Microsoft Ads Video Management
Ideal for businesses looking to harness the power of video advertising across the Microsoft Audience Network.
- Reach audiences on MSN, Outlook, and premium partner sites.
- Boost brand awareness, engagement, and conversions.
- Target users based on demographics, interests, and behaviour.
- Create and optimise impactful pre-roll, mid-roll, and out-stream ads.
- Implement A/B testing to refine creative performance.
£600 + VAT /month
Microsoft Ads Performance Max (PMAX) Management
Ideal for businesses aiming to maximise conversions with AI-powered advertising across Microsoft platforms.
- Harness AI-driven automation to enhance campaign performance.
- Reach users across Search, Display, Audience Network, and Native Ads.
- Refine audience signals for highly targeted campaigns.
- Develop tailored ad creatives for multiple Microsoft placements.
- Optimise bids and budgets using real-time machine learning.
Why Choose Microsoft Ads?
Microsoft Ads is more than just a search engine; it’s a valuable tool for businesses looking to expand their reach. Here’s why it’s worth considering:
- Broader Reach: Microsoft Ads covers a range of search engines, including Bing, Yahoo, and AOL. This gives you access to a more diverse audience.
- High-Quality Leads: Bing’s audience tends to be more mature, professional, and higher-income, which could result in better-qualified leads.
- Lower Cost-Per-Click (CPC): Compared to Google Ads, Microsoft Ads often offers a more affordable CPC, providing a cost-effective way to reach your target audience.
Advanced Targeting Options: With detailed targeting features, you can refine your campaigns based on location, device, and even the time of day.
How We Optimise Microsoft Ads for Your Business
At Novi Digital, we take a strategic approach to Microsoft Ads campaign management, focusing on delivering measurable results. Our services include:
Comprehensive Campaign Creation
We develop bespoke campaigns that align with your business objectives and target market. From keyword research to audience segmentation, we ensure your ads appear to those who are most likely to convert.
Keyword Research & Analysis
Using advanced tools, we conduct thorough keyword research to identify high-performing search terms and create ad copy that resonates with your audience. By targeting the right keywords, we increase the likelihood of engagement.
Bid Management & Budget Optimisation
We strategically manage your bids to maximise reach within your budget, ensuring your ads are competitive and positioned to achieve optimal results. Our data-driven approach helps you get the best return on your ad spend.
Transparent Reporting & Insights
We provide you with clear and actionable reports that give you full visibility into your campaign’s performance. From click-through rates to conversion metrics, we keep you informed every step of the way.
Remarketing Strategies
Not everyone will convert on their first visit. Our remarketing campaigns help you re-engage users who have previously interacted with your brand, nurturing them until they’re ready to take action.
Why Work with Novi Digital?
With over a decade of experience in PPC management, Novi Digital is a trusted partner for businesses looking to succeed with Microsoft Ads. We take a data-driven approach, ensuring your campaigns are continuously optimised for the best possible results.
- Proven Success – We manage high-performance Microsoft Ads campaigns for businesses of all sizes.
- Transparent Reporting – Our in-depth analytics give you full visibility into campaign performance.
- Dedicated PPC Experts – Our team ensures that every campaign is optimised for maximum ROI.
- Bespoke Strategies – No generic solutions, every campaign is tailored to your business goals.
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Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common queries about our SEO services.
How does Microsoft Ads differ from Google Ads?
Microsoft Ads (formerly Bing Ads) is a pay-per-click (PPC) advertising platform that allows businesses to display adverts across Microsoft’s search network, including Bing, Yahoo and AOL. While it functions similarly to Google Ads, Microsoft Ads often offers lower cost-per-click rates and access to a different, sometimes older, demographic. It’s an excellent channel for diversifying your paid search strategy.​
What types of businesses benefit most from Microsoft Ads?
Microsoft Ads is particularly effective for B2B businesses, professional services, and sectors targeting an older or more affluent user base. Businesses looking to increase visibility beyond Google’s network or reduce their advertising spend often see strong results from Microsoft Ads campaigns.
Can Microsoft Ads be integrated with other digital marketing channels?
Yes, Microsoft Ads can complement other channels such as SEO, Google Ads, LinkedIn Ads and social media campaigns. At novi.digital, we provide integrated digital strategies to ensure consistency across platforms, enhancing brand visibility and improving overall marketing performance.
Is Microsoft Ads worth it for small businesses?
Yes, Microsoft Ads can be highly cost-effective for small businesses, offering lower competition and access to a unique audience not always reached through Google Ads.
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