Pay-Per-Click (PPC) Management
At Novi, we offer multiple ways in which we can work with our partners, on either managed or consultancy-basis, or simply to utilise our unique tech-stack. We often start with a project, before moving to managed services. To achieve success, we automate daily tasks for improved productivity using AI, machine learning.
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Data-Driven PPC Management for Maximum ROI
Our data-driven PPC management service offers a range of advertising options to suit your unique needs. Whether you’re looking to run a search campaign to gain insights into your audience’s behaviours or connect with users through highly relevant shopping campaigns, our Google-certified team is here to help. We understand the importance of your bottom line, so we focus on creating bespoke campaigns that deliver measurable results to drive conversions and increase revenue.
Book a Consultation
Platforms We Work With.
£1,500 + VAT
New Client PPC Audit
An in-depth PPC audit is required before signing up for our PPC management services.
- Receive a 50+ page thorough PPC audit review.
- Uncover campaign inefficiencies and recommendations.
- Get actionable insights ranked by priority to boost ROI.
From £1,500 p/m + VAT
Google Ads Search Management
Ideal for businesses that require tailored Google Ads search campaigns.
- Advanced keyword research to target the most relevant search queries.
- Custom ad copy designed to align with user intent and increase CTR.
- Landing page optimisation to enhance user experience and drive conversions.
- Data-driven bidding strategies for optimal budget allocation and ROI.
From £1,500 p/m + VAT
Google Ads Shopping Management
Designed for businesses looking to maximise their ROI on Google Ads Shopping campaigns.
- Creation of optimised product feeds to highlight your inventory effectively.
- Audience segmentation to target users most likely to purchase.
- Dynamic remarketing campaigns to re-engage potential customers.
- Advanced analytics for actionable reporting and regular performance reviews.
From £600 p/m + VAT
Microsoft Ads Search Management
Ideal for businesses seeking visibility across the Bing and Yahoo networks.
- Bespoke campaign creation tailored to your business goals and target market.
- Comprehensive keyword analysis to identify profitable search terms.
- Strategic bid management to maximise reach within your budget.
- Transparent reporting with insights into audience engagement and conversions.
From £600 p/m + VAT
Microsoft Ads Shopping Management
For e-commerce businesses looking to grow their ROI via Microsoft’s network.
- Customised product feed optimisation to boost visibility and clicks.
- Audience targeting to connect with high-intent shoppers across Bing and Yahoo.
- Remarketing strategies to re-engage users and increase repeat visits.
- Regular updates with insights to drive continued growth and ROI.
Nurture Leads the Right Way
Google Search and Shopping Ads are two of the most powerful ways to connect with high-intent users within your niche, allowing your business to reach customers actively searching for your products or services. At novi, we take a holistic approach to turning leads into conversions, which includes extensive keyword research to discover relevant search terms and a thorough analysis of your campaigns and landing pages to optimise performance.
Alongside Google Ads, Microsoft Ads offers a unique opportunity to capture additional market share by targeting users on Bing, Yahoo, and partner networks. Together, these platforms ensure comprehensive coverage and maximum visibility across search engines.
Our approach includes:
Advanced Keyword and Word-Level Analysis: Using tools like Forager and METRIC, we identify high-performing keywords and analyse individual words within ad copy and search terms. This granular approach helps us uncover patterns that drive the best performance, allowing us to optimise ads for maximum impact.
Optimised Product Feeds for Shopping Ads: We refine your product listings to increase visibility and drive clicks, showcasing your inventory across both Google Shopping and Microsoft Shopping campaigns.
Dynamic UTM Tracking: URLs are tagged with UTMs and then integrated into our proprietary software, Databox. This software transforms the data into a dynamic, actionable reporting interface.
Cross-Platform Insights and Strategy: By integrating Google Ads and Microsoft Ads, we identify unique opportunities for each platform, ensuring your campaigns are tailored to their strengths. For example, Microsoft Ads often deliver higher engagement with professional and older demographics, making it an ideal complement to Google’s broader audience.
Comprehensive Performance Analysis: We evaluate every element of the user journey, including keywords, ad copy, landing pages, and campaign performance, to identify what’s working and where improvements can be made. We also assess word performance within ads and keywords to fine-tune messaging and boost conversions.
Actionable Reporting and Insights: We analyse key metrics like Quality Scores, conversion rates, and CTR in detail to continuously refine campaigns and optimise performance across both platforms.
Our advanced data insights offer a high degree of clarity, resulting in actionable insights that help refine targeting through audience segmentation and ensure your ads are seen by the right people at the right stage of their buying journey. Ongoing performance monitoring and optimisation allow us to adapt campaigns to maximise ROI and keep your ads competitive in a dynamic marketplace. You can find out more about the advanced tools we use here.
Gain Actionable Insights into Ad Spend
A successful PPC campaign requires optimising the customer journey to ensure ads are shown to the right audience while avoiding common pitfalls that hinder profitability, and one of the key challenges businesses face is ad spend. Reducing your target ROAS (Return on Ad Spend) may seem like a quick fix to increase sales volume, but it can have unintended consequences. In theory, reducing your target ROAS from 3,300% to 2,600% may appear viable if your budget allows for a significant increase in ad spend, such as £10,000 per month. However, with a smaller budget of £35 per day, it would take over a year to achieve the additional sales required to recoup the loss in profitability, making this strategy unsustainable.
Our approach mitigates these risks by:
Analysing profitability: Using our proprietary software to ensure profitable and scalable campaigns, even with varying ad spend levels (subject to a minimum budget).
Using daily spend benchmarks: Identifying the optimal budget to balance immediate results with long-term growth.
Dynamic adjustments: Adapting campaign goals to align with your revenue targets, ensuring efficient resource allocation.
We collaborate with teams by educating them on metrics like ROAS, CPC (Cost Per Click), and conversion rates, empowering them to make smarter decisions. With actionable insights, every pound works harder, driving sustainable growth without compromising profitability.
Understanding The User Journey
Think of your website and the campaigns pointing to it as a shopping centre instead of a funnel. Every customer has their own unique needs, and a diverse range of entry and exit points cater to different journeys. Some visitors may arrive with high intent and ready to purchase, while others may explore multiple sections before committing. A customer’s journey might begin with a cursory search for information, progress through remarketing, and culminate in a targeted ad-driving conversion.
Our strategy incorporates:
Multi-channel integration: Ensuring consistency and visibility across Google Ads, Shopping Ads, and Microsoft Ads.
Dynamic journeys: Adapting to user behaviour to create personalised experiences, regardless of where they enter or exit.
Tailored messaging: Crafting copy and visuals for every stage of the buyer’s decision-making process.
By viewing campaigns through this lens, we optimise our ads for flexibility and adaptability, ensuring no opportunity is missed. This holistic approach powered by data insights improves engagement and conversion while minimising wasted spend.
Leverage The Power of Visual Storytelling
Google Demand Gen and Video Ads allow you to reach audiences earlier in their journey, building awareness and driving engagement through captivating storytelling. At Novi, we create campaigns that leave a lasting impression and generate interest in your brand.
Popular video platforms like YouTube leverage the psychology of visual storytelling to connect with audiences emotionally and help you communicate your value proposition effectively. Demand Gen Ads complement videos by strategically placing your brand across the entire Google network, from Gmail to Discovery feeds, expanding your reach and capturing attention where users often explore and interact.
By leveraging data and insights, we optimise every campaign for engagement, driving users closer to conversion.
Turn Missed Opportunities into Conversions
Not every visitor converts on their first interaction; most use their initial visit to research the brand before making a decision. Remarketing helps you re-engage potential leads and bring them back into your funnel to complete their journey. Our experienced team will design remarketing campaigns that keep your brand in users’ minds and encourage them to return and convert.
Using Google Ads’ advanced insight tools, we create highly personalised ads tailored to user behaviour. Whether users browse our website, view specific products, or abandon their shopping cart, our campaigns precisely target these audiences, reminding them of what they’re missing.
By strategically placing ads across Google’s Display Network, we ensure your brand stays visible to high-value leads at the right moments. With continuous optimisation, we refine your remarketing efforts to maximise conversions and ROI, turning missed opportunities into tangible results.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common questions about our Pay-Per-Click (PPC) solutions.
What are PPC marketing services?
PPC marketing services optimise paid advertising campaigns on platforms like Google Ads. They include keyword research, ad creation, targeting, and performance tracking to maximise ROI and drive conversions.
What technology do you use for PPC Management?
We built our own proprietary technology suite, including bid adjustment tools, IP blocking, and more. Where we choose to partner, software such as Adzooma.com is used to improve campaign performance.
How much does PPC management cost?
Costs vary depending on the size and complexity of the campaigns and typically include a percentage of ad spend or a flat monthly fee, so it’s essential to consider what your overall budget is.
Why choose Novi?
We’ve invested over £100,000 in developing AI machine learning and automation software, making our certified team among the best. We also offer a free audit of your account so you can decide if we’re the right fit for you.
Is PPC better than SEO?
PPC delivers immediate results, while SEO builds long-term visibility. Both are practical tools in a marketing strategy, but the best option depends on your goals, budget, and timeline.
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Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.
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