About Novi

Aaron Crewe, Managing Director of Novi, founded the company in 2009 with a vision to redefine digital marketing through data-driven and psychology-focused strategies. Under his leadership, Novi has grown from an SEO-focused agency into a pioneering force in PPC and paid social media, always prioritising ethical, long-term client success. Passionate about innovation and sustainability, Aaron ensures that Novi remains committed to transparency, inclusivity, and delivering meaningful impact.

Laura Mills, Business Support Executive at Novi, plays a vital role in ensuring the smooth operation of daily business activities. With a keen eye for detail and a commitment to efficiency, she supports the team in delivering data-driven and psychology-focused marketing strategies. Laura’s dedication to Novi’s values of transparency, inclusivity, and sustainability helps maintain the company’s high standards of integrity and client service.

Clare Anscombe Bennett, Director of Client Services at Novi, is dedicated to fostering strong, transparent relationships with clients while ensuring the highest standards of service. With a focus on data-driven and psychology-led strategies, she helps businesses achieve sustainable, long-term growth through ethical digital marketing. Clare’s commitment to Novi’s values of integrity, inclusivity, and innovation ensures that every client partnership is built on trust and measurable success.

Jessie Hayden, Digital Marketing Advisor at Novi, specialises in delivering data-driven and psychology-focused strategies that support long-term client growth. With a keen understanding of SEO, PPC, and paid social media, she helps businesses navigate the ever-evolving digital landscape. Jessie’s commitment to Novi’s values of transparency, inclusivity, and sustainability ensures ethical and effective marketing solutions for every client.

Tom Young, Digital Marketing Consultant at Novi, specialises in crafting data-driven and psychology-focused strategies to help clients achieve sustainable growth. With expertise in SEO, PPC, and paid social media, he ensures campaigns are both innovative and ethically driven. Tom’s commitment to transparency and inclusivity aligns with Novi’s core values, delivering measurable success for every client.

Tom Wilcox is a Junior Software Developer at Novi, contributing to the development of innovative digital solutions that enhance client success. With a keen eye for detail and a passion for problem-solving, he helps build and refine the technology that powers Novi’s data-driven and psychology-focused strategies. Tom’s work supports the agency’s commitment to continuous innovation, ensuring that Novi remains at the forefront of ethical and results-driven digital marketing.

Bethanie Watts, Digital Marketing Consultant at Novi, helping clients achieve long-term growth through data-driven and psychology-focused strategies. With a deep understanding of SEO, PPC, and paid social media, she develops tailored marketing solutions that align with Novi’s ethical and results-driven approach. Bethanie’s expertise ensures that clients benefit from innovative, sustainable, and human-centred digital marketing strategies.

Karina Davies, Senior Business Support Executive at Novi, ensuring seamless operations and efficiency across the business. With a keen eye for detail and a passion for organisation, she plays a vital role in supporting teams and maintaining Novi’s high standards of service. Her commitment to Novi’s ethical values and people-focused approach helps drive both internal and client success.

Caroline Sovea, Digital Marketing Executive at Novi, specialising in SEO to drive long-term, data-led growth for clients. Her expertise in search engine optimisation aligns with Novi’s psychology-focused approach, ensuring strategies are both effective and user-centric. Committed to ethical marketing, she helps businesses navigate the evolving digital landscape while upholding Novi’s values of transparency and sustainability.

Adam Lawton is the Business Development Manager at Novi Digital, where he plays a key role in driving growth and building strategic partnerships. With a focus on understanding client needs and providing tailored solutions, Adam ensures Novi’s services align with long-term business objectives. His commitment to fostering relationships and identifying new opportunities helps Novi continue to evolve and deliver value-driven results for clients.

Vedant Bhatia, Senior DMC and PPC Service Lead at Novi Digital, oversees the development and execution of data-driven paid media strategies. With his expertise in PPC and a deep understanding of digital marketing trends, Vedant ensures that client campaigns are optimised for maximum impact and long-term growth. His commitment to blending cutting-edge technology with behavioural psychology helps deliver results that align with Novi’s ethical values and client-focused approach.

Hamish Fulton, Digital Account Manager at Novi, brings a wealth of experience in delivering data-driven marketing strategies that drive growth for clients. His role focuses on building strong client relationships, ensuring their digital marketing needs are met with tailored solutions across SEO, PPC, and paid social media. Hamish is committed to providing exceptional service, rooted in Novi’s core values of integrity, transparency, and sustainability.