PPC Audits
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Automotive

At Novi Digital, we specialise in providing digital marketing services tailored to the unique needs of car dealerships, automotive retailers, and service providers. Our strategies combine data-driven insights, paid social, and PPC campaigns to boost visibility, increase qualified traffic, and maximise return on investment (ROI) for automotive businesses.

With extensive experience in the automotive sector, we understand the nuances of car dealer and auto dealer SEO, as well as SEO for automotive companies, ensuring campaigns are precise, relevant, and highly effective.

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Why Choose Novi Digital for Automotive Digital Marketing Success

We provide bespoke services with measurable outcomes:

  • Industry-specific strategies for car dealerships and automotive service providers.
  • Data-led approach to minimise irrelevant clicks and maximise conversions.
  • Experienced team with proven results in automotive PPC and paid social campaigns.
  • Transparent reporting and collaborative communication.
  • Focus on ROI and cost-efficiency.

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Case Study: Automotive Retailer

Novi Digital has helped clients in the automotive sector achieve outstanding results.

Project Overview:

We managed PPC campaigns for an automotive retailer, including Google Display campaigns, paid social, and direct marketing. Our team also contributed to project planning and strategic advice.

Results:

  • 173% increase in monthly clicks
  • 50% reduction in average cost per click
  • 21% reduction in cost per conversion

Client Feedback:

“Novi Digital acts as an extension of our marketing team. They provide strategic input and analytics that drive real results. Their communication and reporting are excellent, and we’ve seen measurable growth in leads and conversions.” – Head of Marketing, Automotive Retailer

This success demonstrates our ability to deliver highly effective SEO, PPC, and paid social campaigns for automotive clients.

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Challenges in the Automotive Sector

The automotive industry faces unique challenges in digital marketing. Dealerships and automotive companies often struggle with:

  • High competition: Car dealers compete for highly sought-after keywords like “car dealer near me” or “auto service.”
  • Low-quality leads: PPC and organic campaigns can attract clicks that do not convert if campaigns aren’t optimised for intent.
  • Dual-meaning keywords: Terms such as “dealer” or “service” may trigger irrelevant traffic without proper contextual targeting.
  • Fragmented digital presence: Many dealerships operate across multiple platforms, resulting in inconsistent messaging.
  • Complex buying journeys: Automotive customers research extensively before purchase, requiring multi-touch digital campaigns.

These challenges require a strategic, data-driven approach to ensure that every campaign delivers measurable results and reduces wasted spend.

Our Automotive SEO Services

Our SEO services are designed to enhance online visibility and generate qualified leads for car dealerships, auto service providers, and vehicle retailers. We combine technical precision with industry insight to help your business rank higher and perform better.

Our SEO strategies include:

  • Keyword research tailored to the automotive industry.
  • On-page SEO for website optimisation and enhanced content performance.
  • Local SEO for dealerships targeting geographic searches and “near me” queries.
  • Technical SEO audits to ensure sites are fast, secure, and fully crawlable.
  • Link-building strategies focused on high-authority automotive publications.
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PPC for Automotive Companies

Our PPC campaigns for automotive businesses are driven by data, insight, and efficiency. We help dealerships and service providers capture high-intent audiences, reduce wasted ad spend, and increase conversions across multiple platforms.

Our PPC services include:

  • Google Ads campaigns, including Search and Display.
  • Retargeting campaigns to re-engage visitors who didn’t convert initially.
  • Campaign optimisation for improved cost-per-conversion and ROI.
  • Cross-channel integration with paid social for consistent brand impact.

Paid Social for the Automotive Sector

Our paid social strategies connect you with audiences at every stage of their automotive buying journey. By using advanced targeting and dynamic creative, we ensure your campaigns reach the right people, with the right message, at the right time.

Our paid social services include:

  • Custom social campaigns for Facebook, Instagram, and LinkedIn.
  • Dynamic inventory ads promoting specific vehicles or service offers.
  • Data-driven audience segmentation for precise engagement.

We also use data-led insights to distinguish relevant traffic from irrelevant clicks. For example, search terms such as “dealer” can have multiple meanings, our negative keyword lists and intent analysis ensure your ads only reach users looking for automotive products or services.

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Platforms That Work Best

For automotive businesses, certain platforms consistently deliver results:

  • Google Search & Display: Capture intent-driven traffic and retarget previous visitors.
  • Facebook & Instagram: Showcase vehicle inventory, promotions, and service offers.
  • LinkedIn: Target B2B automotive clients and fleet services.
  • YouTube: Promote video content, such as vehicle walkthroughs or service demonstrations.

By integrating these channels, we ensure campaigns reach the right audience at the optimal time in the buying journey.

Platforms We Work With.

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Get Started with Novi Digital Today

Accelerate your growth in the automotive sector with Novi Digital’s proven SEO, PPC, and paid social strategies. Our data-driven approach ensures every campaign is optimised for performance, delivering measurable results that drive enquiries, leads, and sales.

Whether you’re a car dealership, automotive retailer, or auto service provider, we’ll help you connect with your audience, reduce marketing costs, and increase your return on investment.

Partner with a digital marketing agency that understands your industry’s challenges and opportunities.

Don't just take our word for it

As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

Frequently Asked Questions

Find answers to common queries about the services we provide for the automotive sector.

Why is SEO important for car dealerships?

SEO drives targeted organic traffic, helps reduce wasted ad spend, and improves visibility in a highly competitive market.

Automotive PPC refers to pay-per-click campaigns designed for car dealerships and auto service providers, targeting high-intent search terms and maximising conversions.

Paid social campaigns promote inventory, services, or special offers to segmented audiences on social media platforms like Facebook, Instagram, and LinkedIn.

Combining SEO and PPC ensures maximum visibility, captures both organic and paid traffic, and enhances overall ROI.

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