Charities
At Novi Digital, we are proud to support the charities and non-profit sector through ethical, data-driven SEO, PPC, and paid social marketing. Our specialist charity SEO services and PPC for non-profits are designed to help charitable organisations maximise visibility, raise awareness, and drive engagement, all while maintaining transparency, accountability, and efficiency.
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Why Charities Need Data-Driven Digital Marketing
In the charitable sector, every penny and every interaction matters. With limited budgets and increasing competition for attention, charities face unique marketing challenges, including:
- Limited digital marketing resources and expertise.
- The need to demonstrate impact and justify spend.
- Competing with commercial advertisers for search visibility.
- Ensuring transparency in advertising spend and outcomes.
- Communicating messages with dual meanings (e.g. “support,” “care,” “aid”) where intent can be misunderstood by algorithms.
Our approach helps charities overcome these pain points by combining human insight with advanced analytics, ensuring every campaign delivers measurable outcomes and supports your mission effectively.
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Case Study: UK Non-Profit Organisation
Goal: Raise awareness and drive website traffic through Google Advertising
Novi Digital partnered with a charity dedicated to reducing social isolation in older people. We developed a Google Ads strategy that focused on empathetic messaging, targeted demographics, and ongoing performance measurement.
Results:
- Significant increase in website traffic and awareness.
- Improved audience engagement with campaigns tailored to emotional and informational search intent.
- Positive client feedback on responsiveness, passion, and transparency.
The client praised Novi Digital for our “passion for their work and the tools they use to measure outcomes.” This collaboration highlights how data-driven marketing can empower charities to amplify their voice and mission.
Using Data to Make a Difference
Data in the charity sector isn’t just about numbers, it’s about understanding people and purpose. At Novi Digital, we use data ethically to ensure advertising spend directly supports your objectives.
Our analytics tools allow us to:
- Identify negative keywords where dual meanings could waste budget (e.g. “free support” vs “support groups”).
- Segment audiences based on intent and behaviour.
- Attribute conversions accurately to show the real-world impact of campaigns.
This ensures that every click and every conversion contributes meaningfully to your mission.
Charity SEO Services: Ethical, Sustainable, Effective
Our SEO services for charities focus on sustainable, long-term growth. By improving your website’s search engine visibility, we help potential donors, volunteers, and supporters find you more easily.
Key elements of our SEO for non-profits include:
- Technical SEO Audit: Identifying and resolving issues that limit visibility or accessibility.
- Keyword Research for Charities: Understanding search intent to target relevant audiences while excluding irrelevant or misleading terms.
- On-Page Optimisation: Refining content, metadata, and structure for clarity and impact.
- Content Strategy: Producing empathetic, mission-aligned content that builds trust and engagement.
- Performance Tracking: Transparent reporting that aligns digital success with your charity’s goals.
As a specialist SEO company for non-profits, Novi Digital works ethically, ensuring your digital presence reflects your organisation’s integrity and purpose.
PPC for Charities: Maximising Impact Through Smart Spending
Paid search can be one of the most effective ways for charities to raise awareness and drive donations, when managed efficiently. Our charity PPC services are built around maximising your return on investment, whether through Google Ads Grants, Microsoft Ads, or paid social campaigns.
Our PPC for non-profits strategy includes:
- Grant Account Management: Helping you apply for and manage Google Ad Grants effectively.
- Ad Copy and Creative: Developing compelling messages that inspire action while complying with platform policies.
- Bid Strategy and Budget Control: Using AI-driven insights to allocate spend efficiently.
- Conversion Tracking: Measuring engagement through website visits, donations, and sign-ups.
- Continuous Optimisation: Refining campaigns based on real-time data for sustained success.
Our clients consistently see increased site traffic and engagement, as demonstrated in our recent case study.
Paid Social for Charities and Non-Profits
Social platforms offer powerful tools for storytelling, fundraising, and community engagement. Our paid social for charities strategies focus on connecting your organisation with audiences that care about your cause.
We utilise:
- Facebook and Instagram Ads for community awareness and donor engagement.
- LinkedIn Campaigns to connect with corporate sponsors and partners.
- TikTok and YouTube Advertising for storytelling and youth outreach.
Each platform is selected and optimised based on your charity’s goals, audience behaviour, and campaign objectives.
Which Platforms Work Best for Charities and Why
Selecting the right digital platforms is critical for charities and non-profits to maximise reach, engagement, and donations. At Novi Digital, we carefully evaluate audience behaviour, campaign objectives, and platform strengths to deliver optimal results.
- Why it works: Google Ads, including Google Ad Grants, allows charities to reach individuals actively searching for causes, support, or volunteer opportunities. It provides highly targeted campaigns, measurable outcomes, and cost-effective advertising.
- Best use: Driving awareness, volunteer sign-ups, event registrations, and donations.
- Why it works: Social platforms are ideal for storytelling and community building. With detailed targeting options based on demographics, interests, and behaviours, charities can reach supporters and advocates effectively.
- Best use: Fundraising campaigns, awareness initiatives, and engaging younger audiences.
- Why it works: LinkedIn is the go-to platform for connecting with corporate partners, sponsors, and professional networks. It’s highly effective for B2B-style charity campaigns or partnership outreach.
- Best use: Corporate fundraising, partnerships, and professional awareness campaigns.
YouTube and TikTok
- Why it works: Video platforms allow charities to tell their story visually and emotionally, increasing empathy and engagement. Short-form content can quickly capture attention and inspire action.
- Best use: Awareness campaigns, donor storytelling, and viral social challenges.
Platforms We Work With.
Get Started with Novi Digital
Partner with Novi Digital to elevate your charity’s digital presence. Whether you’re seeking to improve your SEO for charities, enhance your PPC for non-profits, or engage through paid social for charities, our data-driven approach ensures every campaign is impactful and cost-effective.
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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Carlos Daly, Trees Understood
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James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common queries about the services we provide for the charities sector.
What makes Novi Digital different from other charity marketing agencies?
Our focus on data-driven, ethical marketing ensures every action aligns with your mission. We combine empathy, technology, and experience to deliver meaningful outcomes.
How do you measure success for non-profits?
Success is measured through tailored KPIs such as website traffic, engagement rates, and conversion metrics, all linked back to your organisation’s goals.
Why should charities invest in PPC advertising?
PPC for charities offers immediate visibility and measurable results. With proper management, it can complement long-term SEO efforts to maximise awareness and support.
What platforms work best for charity marketing?
Google Ads (including Google Ad Grants), Facebook, and Instagram typically yield strong results. LinkedIn and YouTube can also be highly effective for specific campaigns.
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