Events
At Novi Digital, we specialise in delivering tailored digital marketing solutions for the events sector. Our data-driven strategies focus on increasing visibility, driving high-quality traffic, and converting visitors into loyal customers. Whether your focus is exhibitions, festivals, or live experiences, our expertise in SEO, PPC, and paid social for the events sector ensures measurable success.
We combine technical expertise with industry insight, providing bespoke campaigns that align with the unique demands of the events industry.
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Why Choose Novi Digital for Digital Marketing in the Events Sector?
With over 15 years of digital marketing experience, Novi Digital has worked with brands across the events sector, helping them reach wider audiences and achieve higher bookings. Our comprehensive approach includes:
- SEO for events industry: Boost your website’s search rankings and attract relevant traffic with advanced keyword targeting, competitor analysis, and technical SEO.
- PPC for events sector: Deliver high-converting paid campaigns that maximise your return on ad spend (ROAS) through precision targeting and continuous optimisation.
- Paid social for events sector: Engage your audience on platforms such as Facebook, Instagram, LinkedIn, and TikTok with creative campaigns that drive awareness and ticket sales.
- Data-driven insights: Leveraging analytics to inform campaign decisions, ensuring every pound spent delivers measurable impact.
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Case Study: Arena Events Group Plc
Project Summary: Novi Digital implemented PPC and SEO strategies for Arena Events Group Plc, an event services company, to enhance search rankings and increase booking conversions.
Challenge: Arena Events needed to drive bookings for their managed ice rink attractions across the UK while maintaining cost efficiency.
Solution:
- Novi Digital’s team, including a Project Director and SEO/PPC specialist, implemented a robust onboarding process to fully understand the brand.
- Weekly status updates, workshops, and KPI reporting ensured transparency.
- Post-campaign reviews provided recommendations for continuous improvement.
Results:
- Higher search rankings and improved CPA rates.
- Increased conversions and revenue from online bookings.
- Exceptional client feedback emphasising flexibility, dedication, and expertise.
“With Novi Digital’s incredible performance, we achieved higher search rankings and competitive marketing cost per acquisition, resulting in stronger conversion rates. We would recommend them without hesitation.” – Marketing Director, Arena Events Group Plc
Pain Points in the Events Sector
Marketing within the events sector comes with unique challenges. Typical pain points include:
- High competition: Multiple events competing for the same audience can dilute your messaging and reduce ticket sales.
- Short promotional windows: Event campaigns often have tight timelines, requiring rapid strategy deployment and optimisation.
- Complex audience targeting: The events industry spans diverse demographics, requiring segmented campaigns for relevance.
- Ambiguous keyword meaning: Certain event-related terms can have dual meanings, leading to wasted spend on non-relevant searches if not carefully monitored.
By recognising these pain points, we craft campaigns that not only mitigate risk but also amplify ROI.
How Novi Digital Solves Events Sector Challenges
Our approach to the events sector is both strategic and operational:
- SEO for Events Industry
- Detailed keyword research targeting high-intent search terms.
- Technical website audits to improve crawlability and page speed.
- On-page content optimisation, including event landing pages, blog posts, and metadata.
- PPC for Events Sector
- Audience-specific targeting for ticket buyers and sponsors.
- Retargeting strategies to capture abandoned bookings.
- Multi-platform campaigns across Google Ads, Bing, and display networks.
- Paid Social for Events Sector
- Creative ad campaigns tailored to event demographics.
- Optimisation for engagement, reach, and conversion.
- Integration with CRM systems to track sales and bookings.
By combining SEO, PPC, and paid social, Novi Digital ensures campaigns reach the right people, at the right time, with measurable impact.
Nuances in Event Marketing Data
Data analysis is critical in events sector marketing. For example:
- Some keywords may have dual meanings (e.g., “summer gala” vs “summer sale”), which can affect campaign relevance.
- Analysing engagement metrics such as CTR, bounce rate, and conversion rate helps refine campaigns in real time.
- Audience segmentation allows precise targeting across demographics, locations, and interests, ensuring maximum impact for every campaign pound spent.
Our team uses these insights to optimise campaigns and increase ticket sales, registrations, and brand engagement.
Platforms That Work Best for the Events Sector
Certain platforms offer higher ROI for events sector marketing:
- Google Ads: Perfect for high-intent searches such as “buy festival tickets” or “event catering services”.
- Meta Ads (Facebook & Instagram): Ideal for visually engaging event promotions and retargeting interested audiences.
- LinkedIn Ads: Best for B2B events, conferences, and sponsorship opportunities.
- YouTube & TikTok: Video campaigns drive awareness for large-scale or immersive experiences.
We strategically select platforms based on event type, audience behaviour, and campaign goals, ensuring cost efficiency and performance.
Platforms We Work With.
Get Started with Novi Digital
Partner with Novi Digital to elevate your events marketing. Our expertise in SEO, PPC, and paid social for the events sector ensures measurable results, optimised spend, and stronger conversion rates.
Let us help you increase awareness, ticket sales, and ROI through tailored digital campaigns that deliver real business impact.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common queries about the services we provide for the events sector.
How does PPC for events sector differ from standard PPC?
PPC for the events sector focuses on high-intent, time-sensitive campaigns that maximise bookings while controlling cost per acquisition.
Which paid social platforms are most effective for events?
Meta (Facebook & Instagram), LinkedIn, YouTube, and TikTok deliver strong engagement for different audience segments and event types.
How can Novi Digital help improve event booking conversions?
Through a combination of SEO, PPC, paid social, landing page optimisation, and data-driven audience targeting.
Can Novi Digital manage short-term event campaigns?
Yes, we excel in rapid deployment and optimisation to ensure maximum results within tight timelines.
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