Fitness
At Novi Digital, we help fitness and health brands achieve measurable, sustainable growth through data-driven digital marketing strategies. From SEO for fitness centres and PPC for gyms, to paid social for health and fitness, our approach is built around precision targeting, transparency, and measurable impact.
Our award-winning campaigns have helped fitness businesses like 3-1-5 Health Club transition from traditional marketing to a digital strategy that drives engagement, improves conversions, and reduces cost per acquisition, all powered by ethical and intelligent data analysis.
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Why Choose Novi Digital?
With more than 15 years of experience in digital marketing, Novi Digital understands the unique challenges of the fitness and health industry, from the seasonality of gym memberships to the competitive nature of local and online search.
We partner with gyms, personal trainers, studios, and fitness brands to deliver strategies that turn traffic into memberships. Our approach includes:
- Targeted keyword optimisation for competitive fitness SEO keywords.
- Local SEO strategies to dominate search results in your catchment area.
- PPC for fitness campaigns that maximise ROI and capture intent-driven leads.
- Paid social for gyms and health clubs designed to grow community engagement.
- AI-driven analytics that identify patterns in user intent and conversion behaviour.
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Case Study: 3-1-5 Health Club
When 3-1-5 Health Club partnered with Novi Digital, they wanted to reduce reliance on traditional marketing and embrace a digital-first approach.
Our Strategy:
- Ceased press and radio spend.
- Reinvested in SEO and PPC with a structured campaign strategy.
- Optimised the website for improved user experience and visibility.
- Launched Google and Facebook Ads for targeted lead generation.
The Results:
- 15% year-on-year increase in website leads.
- 50% increase in leads during campaign periods.
- 20% growth in revenue from those leads.
This collaboration showcases how our data-led digital transformation strategies can redefine success for fitness brands of any scale.
Challenges in the Fitness and Gym Industry
The fitness and health market is dynamic but demanding. The rise of digital-first consumer habits means traditional advertising alone is no longer enough. Fitness businesses often face challenges such as:
- High competition from national and local gym chains.
- Seasonal fluctuations in memberships and engagement.
- Difficulty differentiating in a crowded market.
- Dual-meaning keywords, e.g., “body transformation” (training vs. cosmetic surgery), requiring data-driven disambiguation.
- Budget inefficiency when campaigns are not optimised by data.
At Novi Digital, we use advanced keyword analysis and behavioural data to eliminate irrelevant traffic, ensuring your marketing spend reaches people who are genuinely ready to join, subscribe, or book.
Our Digital Solutions for the Fitness Industry
SEO for Fitness Centres and Gyms
Our SEO for fitness websites focuses on long-term visibility and lead generation. We optimise your site architecture, content, and technical setup to ensure your gym or fitness centre is easily discoverable.
Our SEO services include:
- Comprehensive keyword research tailored to fitness and health industry search trends.
- On-page optimisation for targeted gym SEO keywords.
- Local SEO strategies to dominate searches for “gyms near me” and similar queries.
- Content marketing that highlights expertise, builds trust, and attracts organic traffic.
- Link acquisition strategies aligned with Google’s EEAT principles (Experience, Expertise, Authoritativeness, Trustworthiness).
PPC for Health and Fitness
Pay-per-click advertising allows fitness businesses to appear instantly before potential members. At Novi Digital, we manage PPC campaigns with precision, ensuring maximum visibility, minimal waste, and measurable ROI.
Our PPC for gyms and fitness centres includes:
- Intelligent bidding strategies and audience segmentation.
- Conversion-optimised ad copy and landing pages.
- Continuous A/B testing to refine performance.
- Integration with analytics platforms for transparent reporting.
- Google Ads, Bing Ads, and YouTube campaign management.
Our work with 3-1-5 Health Club saw a 50% increase in leads and a 20% uplift in revenue, demonstrating the power of well-structured, data-led PPC.
Paid Social for Fitness Brands
Social media is integral to fitness marketing, it’s where your audience engages daily. Our paid social for gyms and fitness brands is designed to connect emotionally and convert effectively.
We manage campaigns across:
- Meta Ads (Facebook & Instagram): ideal for visual storytelling and community growth.
- TikTok Ads: engaging younger audiences with authentic, creative video content.
- LinkedIn Ads: targeted B2B campaigns for corporate wellness partnerships.
Our approach combines data insights and behavioural psychology to build campaigns that motivate action, whether that’s a membership enquiry, class booking, or trial sign-up.
Which Platforms Work Best for Fitness Marketing and Why
Selecting the right platform is key to maximising ROI in the fitness and health industry.
Google Ads (Search & Display)
- Why: Captures high-intent users actively searching for gyms, classes, or personal training.
- Use: Membership sign-ups, class bookings, personal training packages.
Facebook & Instagram
- Why: Ideal for visual storytelling and community engagement.
- Use: Promoting offers, brand awareness, seasonal campaigns.
TikTok & Reels
- Why: Engages younger audiences with short, authentic video content.
- Use: Brand awareness, viral campaigns, programme launches.
- Why: Effective for corporate wellness and B2B fitness marketing.
- Use: Corporate programmes, health consultancy, executive training.
SEO (Organic Search)
- Why: Builds long-term trust, authority, and sustainable lead generation.
- Use: Local search dominance, thought leadership, ongoing leads.
Combining SEO, PPC, and paid social across these platforms ensures fitness businesses reach their audience efficiently at every stage of the customer journey.
Platforms We Work With.
Industry Insight: Data-Driven Marketing in the Fitness Market
The UK fitness industry is valued at over £5 billion (Leisure DB, 2024), with more than 10 million gym members nationwide. However, consumer intent varies widely, and without precision targeting, marketing budgets can quickly erode.
At Novi Digital, we harness:
- Data segmentation to understand audience intent (weight loss, strength training, rehabilitation, etc.).
- AI and machine learning tools to identify negative keyword patterns.
- Sentiment analysis to differentiate between ambiguous terms, e.g., “training camp” (athletic vs. military).
By interpreting the data behind the clicks, we ensure your message always aligns with user intent, increasing conversion rates and improving ROI.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common queries about the services we provide for the fitness sector.
How can PPC benefit fitness centres?
PPC provides instant visibility, enabling fitness centres to target local audiences actively searching for memberships, classes, or personal trainers, with measurable ROI.
Why is paid social important for gyms?
Paid social connects your fitness brand with users where they spend most of their time online, allowing highly targeted engagement and remarketing opportunities.
How much should gyms spend on digital marketing?
Budgets vary depending on goals and market size, but a well-structured strategy typically allocates 5% to 10% of total revenue to digital marketing. Novi Digital ensures every pound delivers measurable results.
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