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Hotels

At Novi Digital, we specialise in bespoke digital marketing services for hotels. We help you boost bookings, revenue, and brand visibility in a competitive hospitality market.

Our team of senior digital experts utilises advanced, proprietary technology to deliver smarter, scalable SEO, PPC, and Paid Social campaigns that drive measurable growth.

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Why Choose Novi Digital?

With experience in hospitality, including our work with English Lakes Hotels, Novi Digital is a trusted digital marketing agency. Our team combines industry expertise with proprietary technology to deliver campaigns that yield measurable results.

Our approach focuses on:

  • SEO for hotels: Optimising websites to rank for high-value terms, such as “spa hotels near me”, “lakeside hotel and spa”, and “luxury hotels”.
  • PPC for Hotels: Designing high-converting paid campaigns tailored to your hotel’s audience
  • Paid Social for Hotels: Leveraging Facebook, Instagram, and LinkedIn to inspire guests and retarget warm audiences..
  • Digital marketing strategy for hotels: Integrating SEO, PPC, Paid Social, and content marketing into a unified strategy.
  • Data-driven insights: We utilise advanced analytics to continually enhance your campaigns, enabling you to achieve consistent growth in bookings and maximise your ROI.
  • Customised hospitality marketing solutions: We align each campaign with your hotel’s unique identity and guest experience, ensuring your brand stands out and appeals to your ideal audience.

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Case Study: English Lakes Hotels

English Lakes Hotels, a family-run luxury hotel group in the Lake District, partnered with Novi Digital to optimise PPC campaigns and website performance.

Challenges:

  • Launching a new website while maintaining high conversion rates.
  • Rebranding The Wild Boar as a standalone countryside inn without affecting The Low Wood Hotel.
  • Targeting higher-value bookings while maintaining a 12% cost of sale.

Our Approach:

  • Structured Google and Microsoft Ads campaigns using broad and exact-match keywords.
  • Emotive messaging to highlight unique experiences.
  • Custom automation and data pipelines to optimise in real-time.
  • Post-launch UX and website optimisation for higher conversions.

Results:

  • 1829% increase in ROAS
  • 229% increase in revenue year-on-year
  • 600% increase in conversions
  • Cost of sale reduced to 6% while scaling ad spend.

This campaign earned Novi Digital the Drum Marketing Award 2020. It showcases our ability as a leading hotel digital marketing firm.

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Challenges Hotels Face in Digital Marketing

Marketing hotels online presents unique challenges:

  • High competition: Competing with both OTAs and direct hotel websites for bookings.
  • Complex search intent: Keywords such as “luxury retreat” or “countryside inn” may have many meanings. Nuanced targeting is needed.
  • Seasonality: Fluctuating demand means campaigns must adapt to maximise revenue year-round.
  • Website performance: Slow-loading pages or poor mobile UX can result in lost bookings.
  • Profitability balance: PPC campaigns for hotels must scale efficiently without exceeding target costs of sale.

Our data-led approach to SEO, PPC, and Paid Social for hotels ensures sustainable growth and long-term return on investment.

How Novi Digital Solves Hotel Marketing Challenges

Tailored SEO Strategy for Hotels

Our SEO for hotels is built around performance and precision.

We focus on:

  • Keyword research: Targeting high-value terms such as “5 star hotel resort”, “luxury resort hotel”, and “hotel with spa near me”.
  • Content optimisation: Crafting engaging content that communicates your hotel’s unique offerings and experiences.
  • Local SEO: Utilise Google Business Profiles and location-based search terms to capitalise on nearby demand.
  • Technical SEO: Ensuring fast loading speeds, mobile optimisation, and structured data implementation for better visibility.

Precision PPC Campaigns for Hotels

Our PPC for hotels focus on efficiency, scalability, and maximising return on ad spend.

We deliver:

  • Keyword strategy: Combining broad-match to capture new demand with exact-match to protect high-converting terms.
  • Emotive ad copy: Highlighting unique experiences such as “dog-friendly escapes” or “rustic charm” to engage prospective guests.
  • Optimal Efficiency Frontier (OEF): Balancing ROAS, cost per conversion, and conversion rate through proprietary methodology.
  • Automation & analytics integration: API and ETL pipelines unify data from CRM, Google Ads, and other platforms. This allows real-time campaign optimisation.

With English Lakes Hotels, these strategies delivered a 1829% increase in ROAS and a 600% increase in conversions over 12 months, illustrating the impact of expert-led, data-driven campaigns.

Paid Social for Hotels

Our Paid Social for hotels are designed to inspire and convert.

We use visual storytelling and advanced targeting to engage audiences across platforms:

  • Meta (Facebook & Instagram): Promote immersive experiences, events, and seasonal offers.
  • LinkedIn: Target corporate travel, meetings, and event organisers.

By integrating SEO, PPC, and Paid Social, we ensure every touchpoint contributes to your hotel’s growth.

Platform Selection and Strategy

Choosing the right platforms is essential for hotels:

  • Google Ads & Microsoft Ads: Capture high-intent search traffic.
  • Meta Ads (Facebook & Instagram): Retarget previous visitors and highlight immersive experiences.
  • Display & programmatic campaigns: Enhance brand awareness among affluent and niche audiences.
  • Email marketing: Retain loyal guests and encourage repeat bookings.
  • LinkedIn Ads: Target professional and corporate markets.
  • HubSpot & Databox: Provide live reporting and performance insight.

We tailor campaigns to your hotel’s offerings, whether promoting a luxury spa resort, a countryside retreat, or a wedding venue, ensuring maximum engagement and return on investment. As a Premier Google Partner, Novi Digital has the credentials and technology to deliver exceptional digital performance for hotels of all sizes.

Platforms We Work With.

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Benefits of Partnering with Novi Digital

Hotels benefit from:

  • Increased direct bookings and higher-value conversions
  • Comprehensive SEO strategy for hotels
  • Advanced PPC campaigns optimised for scale and efficiency.
  • High-performing Paid Social campaigns for hotels
  • Holistic digital marketing strategy for hotels, integrating SEO, Paid Social, and content marketing
  • Custom dashboards for real-time analytics and performance tracking
  • Continuous campaign optimisation for maximum ROI

Don't just take our word for it

As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

Frequently Asked Questions

Find answers to common queries about the services we provide for the hotels sector.

Can SEO and PPC campaigns work together for hotels?

Absolutely. SEO builds long-term visibility, while PPC drives immediate bookings. Combining both ensures comprehensive coverage.

Through proprietary dashboards integrating analytics, CRM, and paid platform data, allowing precise measurement of conversions, revenue, and cost efficiency.

Agencies like Novi Digital design data-driven campaigns, integrating PPC, SEO, and content marketing to maximise revenue and efficiency.

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