Insurance
At Novi.Digital, we provide specialised digital marketing services tailored to the insurance sector. From SEO for insurance agencies and companies to PPC for insurance businesses, our strategies are designed to deliver measurable growth, drive qualified leads, and maximise return on investment.
The insurance industry is highly competitive, with search behaviour often influenced by nuanced terminology and intent. Understanding these subtleties is critical for campaigns to succeed. Our data-driven approach ensures that every campaign reaches the right audience, at the right time, with the right message.
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Why Choose Novi.Digital for the Insurance Sector?
With over 15 years of experience across B2B and financial sectors, Novi.Digital has developed a deep understanding of the challenges and opportunities unique to the insurance industry. Our expertise spans:
- SEO for insurance companies: Optimising websites for competitive keywords, driving organic traffic, and improving visibility for both long-tail and high-intent search terms.
- PPC for insurance companies: Crafting paid campaigns that maximise ROI while minimising acquisition costs.
- Paid social for insurance companies: Leveraging LinkedIn, Facebook, and Google Display campaigns to engage potential customers and generate leads.
- Digital marketing for the insurance sector: Combining organic and paid strategies to build brand authority and measurable growth.
By partnering with Novi.Digital, insurance businesses gain a marketing consultancy that is transparent, data-driven, and focused on delivering actionable results.
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Case Study: Insuro
Background: Insuro is an insurance comparison company that helps customers search and compare insurance plans.
Challenge: Launching in a competitive market with slim margins, Insuro needed to generate as many leads as possible at a low acquisition cost.
Solution: Novi.Digital developed both organic and non-organic strategies, including:
- Long-tail keyword campaigns for better search intent alignment.
- Bid automation for cost-efficient paid search campaigns.
- Continuous campaign optimisation and competitor analysis.
Results:
- Cost per conversion never exceeded £2, despite market competition.
- Qualified leads consistently generated while keeping acquisition costs low.
- Transparent communication built trust, allowing for smooth collaboration.
Common Challenges in the Insurance Sector
Marketing within the insurance industry comes with unique challenges that require careful strategy:
- High competition: Major insurers dominate search results, making it difficult for smaller agencies to gain visibility.
- Low conversion margins: With tight margins, inefficient campaigns can quickly become unprofitable.
- Complex search intent: Keywords like “life insurance” or “policy comparison” may attract traffic that is non-relevant, making keyword research and negative keyword strategies critical.
- Regulatory constraints: Marketing claims must be compliant with industry regulations, limiting creative freedom in ads.
- Dual meaning keywords: Words like “cover” or “protection” may have multiple meanings in search, requiring precise targeting to reach the intended audience.
Our experience in this sector allows us to turn these challenges into opportunities through precision targeting, intelligent bid management, and strategic content creation.
How We Solve Insurance Marketing Problems
- SEO for Insurance Agencies and Companies
We optimise websites to target high-intent searches while ensuring compliance with insurance advertising regulations. This includes:
- Conducting detailed keyword research to identify both long-tail and high-value search terms.
- Developing on-page and off-page SEO strategies to improve visibility and domain authority.
- Implementing technical SEO best practices for fast, mobile-friendly websites.
- PPC and Paid Media
We manage paid campaigns that prioritise lead quality and cost-efficiency:
- Keyword targeting with bid automation tools to reduce cost-per-acquisition.
- Ad copy tailored to search intent, increasing relevance and CTR.
- A/B testing across search, display, and social platforms to identify the highest performing creatives.
- Budget management to ensure campaigns remain profitable even in competitive markets.
- Paid Social for Insurance Companies
Social advertising allows insurers to reach audiences beyond search:
- LinkedIn campaigns targeting businesses or high-net-worth individuals for specialised insurance products.
- Facebook and Instagram campaigns for consumer insurance products.
- Retargeting campaigns to nurture leads who have visited your website but have not yet converted.
- Data-Driven Strategies
We analyse campaign performance continuously and adjust tactics to improve ROI:
- Identifying negative keywords and refining targeting to eliminate irrelevant clicks.
- Monitoring competitor activity to anticipate market shifts.
- Using analytics to optimise ad spend allocation across platforms.
Why Data Matters in Insurance Marketing
In the insurance sector, even small insights can significantly impact campaign success:
- Keyword intent analysis: Understanding which keywords are likely to convert.
- Competitor monitoring: Staying ahead of rivals’ strategies.
- Lead quality metrics: Not all conversions are equal; we measure the value of each lead to optimise campaigns.
By leveraging data intelligently, we ensure that marketing spend directly contributes to revenue growth.
Platforms That Work Best for Insurance Marketing
Our experience shows that multi-channel marketing delivers the best results for insurance companies:
- Google Search: High-intent traffic, perfect for SEO and PPC campaigns.
- Bing Ads: Often overlooked but cost-effective for certain demographics.
- LinkedIn Ads: Ideal for commercial insurance and B2B products.
- Facebook & Instagram: Effective for consumer-focused insurance products and retargeting.
- Display Networks & Retargeting: Keep your brand visible and nurture warm leads.
The key is to align platform choice with campaign objectives, ensuring each channel contributes to ROI.
Platforms We Work With.
Get Started with Novi.Digital
Elevate your insurance company’s online presence with Novi.Digital’s expert digital marketing services. From SEO for the insurance sector to PPC and paid social campaigns, we help you generate leads efficiently, increase brand visibility, and maximise ROI.
Partner with Novi.Digital for a transparent, data-driven, and results-focused approach to insurance marketing.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common queries about the services we provide for the insurance sector.
What is digital marketing for insurance companies?
It involves a combination of SEO, PPC, and paid social campaigns tailored to attract, convert, and retain insurance customers.
Can paid social campaigns generate leads for insurance companies?
Yes, platforms like LinkedIn and Facebook are effective for targeting specific demographics and retargeting potential customers.
How do you handle competitive keywords in the insurance sector?
We focus on long-tail, high-intent keywords, use negative keyword strategies, and continuously optimise bids to maximise ROI.
What makes Novi.Digital different for the insurance sector?
Our transparency, data-driven strategies, and experience with competitive markets ensure campaigns are both effective and measurable.
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