Maritime
At Novi Digital, we specialise in delivering digital marketing services tailored to the maritime sector. From shipping and logistics companies to maritime intelligence providers, our strategies help businesses increase visibility, generate leads, and maximise ROI.
Our approach combines data-driven SEO, precision-targeted PPC, and paid social campaigns to meet the unique challenges of the maritime industry, ensuring measurable commercial impact.
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Why Choose our SEO Services for the Maritime Sector?
The maritime sector is highly specialised, with a B2B audience that relies on accurate, timely, and credible information. At Novi Digital, we provide SEO for the maritime sector that:
- Improves organic visibility for specialised maritime keywords.
- Supports technical SEO requirements for industry-specific content.
- Aligns with compliance and international maritime standards for online communications.
- Provides actionable analytics to measure content effectiveness and ROI.
We understand the nuances of maritime terminology, words like “port” or “draft” can have multiple meanings. By leveraging advanced semantic analysis, we ensure your SEO targets are relevant and high-converting.
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Case Study: Lloyd’s List Intelligence
Client Overview:
Lloyd’s List Intelligence (LLI) is a leading maritime data and intelligence provider, delivering vessel tracking, emissions data, compliance solutions, and risk management tools.
Services Provided by Novi Digital:
- SEO & Content Strategy: Optimising content for search engines while maintaining sector-specific accuracy.
- PPC & Paid Media: Targeted campaigns on Google, Microsoft Ads, and industry-specific platforms.
- Technical Implementation: Ensuring websites and landing pages are optimised for both search engines and B2B conversion.
Results:
- Ongoing optimisation since July 2023.
- Incremental improvements in commercial impact.
- Transparent reporting and metrics aligned with client KPIs.
Client Testimonial:
“A solid agency that feels like an extension of your in-house team. They are responsive, collaborative, and transparent, consistently delivering measurable results.”
Challenges in Digital Marketing for the Maritime Industry
Marketing in the maritime sector comes with unique challenges:
- Highly specialised terminology: General maritime keywords may produce irrelevant traffic without proper targeting.
- International audience: Multiple regions, languages, and compliance regulations affect content reach.
- Data-heavy industry: Shipping data, vessel tracking, and emissions metrics require clear interpretation for marketing purposes.
- Long B2B sales cycles: Maritime businesses often have extended decision-making processes, requiring a strategy that nurtures leads over time.
Our team’s sector expertise and hands-on experience with clients such as Lloyd’s List Intelligence allow us to address these challenges effectively.
PPC for the Maritime Industry
Pay-per-click advertising remains a powerful tool for maritime sector businesses seeking to capture niche audiences. Our PPC for maritime industry services include:
- Targeted Keyword Strategy: Identifying high-intent maritime search terms to minimise irrelevant traffic.
- Custom Campaigns: Tailored to B2B buyers and decision-makers within shipping, logistics, and maritime services.
- Platform Expertise: Google Ads, Microsoft Ads, and LinkedIn Paid Social for industry professionals.
- Continuous Optimisation: Regular bid adjustments, A/B testing, and analytics-driven improvements.
Paid Social for the Maritime Sector
Social media campaigns in the maritime sector require precision targeting and industry insight. We leverage paid social to:
- Connect with maritime executives and decision-makers.
- Promote content, webinars, and industry updates.
- Reinforce thought leadership in specialised areas such as vessel tracking, compliance, and risk management.
Platforms that work best for the maritime sector include:
- LinkedIn: For B2B engagement and lead generation.
- Twitter/X: For industry news, compliance updates, and real-time engagement.
- YouTube: For sharing educational content and webinars.
Data-Driven Marketing for the Maritime Sector
The maritime industry thrives on data interpretation. Our approach ensures:
Platforms That Deliver Results
We carefully select platforms based on audience behaviour and sector trends:
- Google Ads & Microsoft Ads: Capture high-intent searches from B2B buyers.
- LinkedIn Paid Social: Engage decision-makers in shipping and maritime logistics.
- Industry-specific portals: Target niche audiences where they research intelligence and compliance solutions.
Platforms We Work With.
Get Started with Novi Digital
Elevate your maritime sector digital marketing with Novi Digital’s specialised services. Our SEO, PPC, and paid social strategies are designed to increase visibility, generate high-quality leads, and drive measurable commercial results.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common queries about the services we provide for the maritime sector.
How can PPC benefit maritime businesses?
PPC campaigns allow maritime companies to target niche B2B audiences, drive traffic, and generate leads efficiently.
How do you measure success in maritime digital marketing?
We track conversions, lead quality, search visibility, and ROI across SEO, PPC, and paid social campaigns.
Can you manage international maritime marketing campaigns?
Yes. We optimise campaigns to comply with regional regulations and target global maritime audiences effectively.
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