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Parking

At Novi Digital, we specialise in delivering cutting-edge digital marketing solutions for the parking industry, helping businesses in the car parking sector increase visibility, generate high-quality leads, and improve customer engagement. From parking lot operators to nationwide car park management companies, our strategies are designed to tackle the unique challenges of the parking industry, driving measurable results through SEO, PPC, and paid social campaigns.

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Why Novi Digital?

Novi Digital provides specialised expertise for the car parking sector, including:

  • Proven success with clients
  • Advanced keyword targeting and ad copy refinement
  • Detailed lead tracking and campaign transparency
  • Strategic use of data to maximise conversion rates and ROI

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Case Study: Car Park Management Company

A leading car park management company partnered with Novi Digital in September 2022 for PPC and SEO services.

Key Achievements:

  • 800% increase in leads per quarter (June–August 2023)
  • 508% increase in clicks over 12 months
  • Lead-to-qualified conversion rate increased from 6.67% to 58.06%

Challenges Addressed:

  • Irrelevant search traffic from consumers paying parking fines
  • Limited initial budget and data tracking capabilities
  • Website access issues requiring technical adjustments

Solutions Implemented:

  • Structured keyword campaigns with exact and phrase match categories
  • Exclusion of irrelevant search terms through PPC and SEO optimisation
  • Form scoring to filter out invalid leads.
  • Use of in-house tools, Forager and Acumen, to track and analyse performance

This campaign underscores the importance of precision targeting and ongoing campaign refinement in the parking industry, ensuring that every marketing dollar yields high-quality, actionable leads.

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Challenges in the Parking Sector

The parking sector faces several digital marketing challenges that require specialised strategies:

  • Ambiguity in online search behaviour: Many users searching for parking solutions are looking to pay for individual parking tickets rather than seeking business partnerships. This dual meaning of search terms can lead to irrelevant traffic and wasted ad spend.
  • Limited digital presence: Traditional parking operators often have minimal online visibility, relying on physical signage and local directories.
  • Inefficient lead tracking: Without robust systems to track leads, it is difficult to distinguish between valid business opportunities and transactional queries.
  • Budget constraints: Smaller operators may hesitate to invest in digital marketing without a clear ROI, impacting campaign scale and reach.

These challenges are compounded by the diverse nature of the car parking industry, which encompasses urban multi-storey car parks, airport and retail lot operators, requiring nuanced strategies tailored to each business model and location.

Our Solutions for the Car Parking Sector

Novi Digital applies a structured, data-driven approach to digital marketing for parking businesses, combining advanced technology and industry insight. Our services include:

  • SEO: We optimise websites and content to rank highly for relevant searches such as “car park management solutions” or “parking lot services,” driving qualified traffic from businesses seeking parking partnerships.
  • PPC: Our PPC campaigns target high-intent users with exact match keywords, excluding irrelevant search terms to prevent wasted spend.
  • Paid Social: Using LinkedIn, Meta, and other professional networks, we engage decision-makers in organisations who require parking solutions, improving both lead quality and conversion rates.
  • Data-Led Insights: Using analytics tools like Google Search Console and our in-house software, we identify underperforming keywords and optimise campaigns to maximise return on investment.
  • Comprehensive Tracking: End-to-end UTM tracking ensures that every lead is monitored throughout the sales funnel, allowing for precise measurement of lead-to-qualified conversion rates.

Platforms That Deliver the Best Results

  • Google Ads & Microsoft Ads: Ideal for targeting business searches with high commercial intent in the parking sector.
  • LinkedIn Paid Social: Highly effective for B2B outreach, particularly for parking lot and facility management decision-makers.
  • Meta Paid Social: Perfect for brand awareness and retargeting campaigns to engage business audiences.
  • SEO: Organically ranking for industry-specific terms increases long-term visibility and complements paid campaigns.
  • Remarketing Campaigns: Target past visitors who may have expressed interest in parking solutions to improve conversion rates.

Our experience shows that a multi-channel strategy, combining PPC, SEO, and paid social, delivers the strongest ROI for digital marketing in the parking industry.

Platforms We Work With.

Nuance in the Car Parking Industry

A distinctive challenge in the parking sector is the dual nature of search intent. A term like “UK Car Park Management” can attract both:

  • Transactional users: Individuals paying fines or booking a parking spot
  • Business prospects: Organisations seeking car park management solutions

At Novi Digital, we analyse search behaviour at a granular level, using data to distinguish between these groups. By optimising keywords, ad copy, and landing pages, we ensure campaigns target only high-value business opportunities, maximising lead relevance.

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Get Started with Novi Digital Today

Unlock growth in the parking sector with data-driven digital marketing solutions. Partner with Novi Digital to improve lead quality, boost brand visibility, and maximise ROI in the car parking industry.

Don't just take our word for it

As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

Frequently Asked Questions

Find answers to common queries about the services we provide for the parking sector.

How can SEO benefit my parking business?

SEO improves online visibility, attracts relevant business clients, and reduces reliance on paid advertising.

Google Ads, Microsoft Ads, and LinkedIn are highly effective for targeting business decision-makers seeking parking management solutions.

We use keyword analysis, form scoring, and UTM tracking to filter out irrelevant traffic and focus on high-intent prospects.

ROI varies depending on targeting and campaign quality, but our Bransby Wilson case study demonstrates potential lead increases of up to 800% with proper optimisation.

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