SEO Training

Our process begins with gathering detailed information through interviews and questionnaires to assess your team’s knowledge of SEO and ensure the training doesn’t overwhelm participants with unnecessary content or repeat what they already know. We design your training experience using research from your specific market to identify unique opportunities, like which link-building techniques, content strategies, or keyword targets will be the most effective. Mapping out your needs and level of understanding enables us to prioritise actionable and feasible strategies.

The SEO training programme was carefully curated to help established SEO teams refine their existing strategies and achieve sustainable growth in organic search. You will learn the nuances around specific SEO strategies, such as why influencer links are excellent in a B2C e-commerce environment but are less effective for B2B lead gen, where technical SEO optimisation would deliver more significant results. We tailor our sessions to your team’s expertise and available resources and software, ensuring the training is practical, actionable, and aligned with your business goals.

Unlike generic marketing training programmes, Novi focuses on in-depth analysis and data-driven methodologies rather than surface-level tactics. We go beyond the “how” to explain the “why,” using our proprietary software to equip your team with a deeper understanding of SEO principles and their real-world applications. Our training ensures your optimisation efforts deliver measurable impact, aligning with your broader marketing strategy to drive meaningful results.