Our Solutions

Our data-driven approach to marketing combines human-centred insights with advanced psychological analysis, ensuring your strategies drive growth and align with your business objectives.

We start every project by understanding your unique needs through questionnaires and collaborative discussions. This foundation allows us to craft tailored strategies that prioritise tasks effectively using our proprietary METRIC framework, ensuring each effort delivers maximum impact.

Our Proprietary Toolkit

Novi has developed a suite of proprietary tools tailored for SEO, PPC, and Paid Social Media. These tools automate key processes, optimise campaign performance, and deliver measurable results with precision.

Predic8

Prioritise tasks based on impact and prevalence across competition and markets.

Captivise

Automate lead generation with form scoring.

Metronome

Optimise bidding by time, day of the week, device, and age.

Forager

Perform n-gram word analysis for deeper keyword insights

Optimitry

Focuses on platform viability, ensuring your digital presence is robust and effective across various platforms.

Acumen

Tracks UTM data to attribute web traffic accurately, providing insights into your campaigns’ effectiveness.

Crosspollinate

Integrates data from SEO, PPC, and social media to create a cohesive digital marketing approach.

from £1,500 p/m

Search Engine Optimisation (SEO) Management

Search engines prioritise valuable content alongside web functionality for higher rankings and meaningful user interactions. Our consultancy streamlines the process by attracting the right audience for your business, enhancing brand visibility, and using cutting-edge proprietary technology to optimise every aspect of your site.

We use an advanced keyword research method that balances search volume, ranking difficulty, and user intent to identify opportunities for growth or mitigating areas in decline. Keywords are then mapped to existing pages or used to propose new ones, ensuring every action is aligned with your goals. Tasks are then prioritised using the METRIC framework, evaluating SEO issues based on their potential impact.

Our tools, including ClickUp, Google Docs, and Microsoft 365, streamline project collaboration and ensure seamless communication at every stage.

Key Benefits:

Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.
Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.
from £1,500 p/m

Pay-per-click (PPC) Management

Advertising is essential for achieving fast, measurable results in a competitive market, but realising its full potential can be challenging when your time and resources are limited. Our PPC management services focus on maximising ROI through expert strategy and ongoing optimisation, allowing you to focus on other marketing efforts.

Key Benefits:

from £1,500 p/m

Paid Social Management

Building meaningful connections on social media platforms takes time and expertise. Novi integrates paid social into a holistic marketing strategy, ensuring campaigns expand your brand’s reach and complement other channels to engage your audience and drive measurable growth.

Key Benefits:

Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.
Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.

UX Audit

First impressions matter, especially online, where users take just 0.05 seconds to form an opinion of your website. Novi combines analytical expertise with a deep understanding of your users to help you identify their pain points. By focusing on your company’s unique customer journey, we ensure your website is fully optimised and reflects your brand’s values. Our UX audits provide actionable insights to improve user interaction on your website, driving better engagement and conversions.

Key Benefits:

SEO Audit

Our SEO audit is a comprehensive evaluation of your website’s performance, identifying key issues and opportunities for improvement across technical, on-page, and off-page factors. By providing data-driven insights and strategic recommendations, it helps optimise your site’s visibility, boost conversion rates, and outperform competitors. Tailored to your unique business needs, our SEO audit ensures scalable solutions for larger organisations and flexible strategies for smaller businesses, all aimed at achieving sustainable growth and maximising ROI.

Key Benefits:

Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.
Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.

PPC Audit

Our comprehensive PPC audit evaluates and optimises every aspect of your campaigns, from account structure and keyword targeting to ad copy and bidding strategies. By benchmarking against competitors and providing actionable, prioritised recommendations, we help improve ad relevance, reduce inefficiencies, and maximise ROI. With advanced tracking and reporting, we ensure accurate conversion tracking and deliver data-driven insights that drive measurable campaign success.

Key Benefits:

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Work With Us

Looking for a flexible agency that crafts tailored strategies driven by data? Whether you’re a business owner or marketing professional, Novi delivers measurable results across SEO and PPC campaigns.

But we don’t stop there. If you have unique marketing challenges beyond our listed services, we’re happy to help. Our expert team brings broad expertise across various digital marketing channels to a holistic approach that aligns with your business goals.

Don't just take our word for it

As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.

Alex Field, Destination Garden Center

Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.

Michael Dent, PropertyData

With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.

Aidan Sharples, Greenmarket

novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.

Ben Marshall, ClickTech Solutions

The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.

Matthew Yeo, Security Direct

Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.

David Thompson, Nexus Drinks

Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.

Kevin Hakman, TeamworkIQ

90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.

Carlos Daly, Trees Understood

Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.

James Parry, Parry Welch Lacey LLP

novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.

Stephen Ward, Businessgiftuk.com

Frequently Asked Questions

Haven’t found the answer you’re looking for? Contact us on 0333 090 4442 or email hello@novi.digital, and we’ll get back to you as soon as possible.

What services do you offer?

Novi offers comprehensive digital marketing solutions, including SEO consultancy, PPC management, paid social media marketing, and AI marketing, all tailored to drive measurable results for your business.

We combine data-driven insights, and human psychology guided by AI technology to create actionable results. Our advanced reporting tools ensure that every campaign is optimised for success.

Novi is proud to work alongside clients from sectors such as education, finance, manufacturing, and SAAS. We are happy to hear from all B2B and luxury brands.

Unlike traditional agencies, Novi takes a consultancy-first approach. We work closely with your in-house team to create bespoke strategies using proprietary technology to deliver ROI-focused outcomes.

We have a 3 month minimum term with a 30-day cancellation notice. From the second year onwards, the cancellation period is 60 days.

Latest News & Insights

Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success.

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