Lead Generation
Unlocking the Power of Effective Lead Generation for Your Business.
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Scalable Lead Generation for Consistent Growth
Discover high-quality, high-volume leads tailored to your business goals with our lead generation services. Novi offers flexible solutions, including our managed lead generation specialist service and our new innovative platform, Captivise, which provides exclusive, ready-to-close leads you can purchase individually, maximising your ROI by saving time and money.
For businesses that rely on consistent lead flow, having access to high-converting prospects can be the difference between a downturn and rapid growth. With up to 30% conversion rates, our lead generation service helps businesses secure thousands of monthly leads, filling sales pipelines and driving revenue. In industries where high-quality leads cost upwards of £100+ each, our methodical approach delivers cost-effective, scalable solutions that guarantee profitability.
Book a Consultation
Platforms We Work With.
From £350 p/m
One-Off Consultation
Take the first step towards optimising your lead generation strategy.
- One-hour expert consultation tailored to your sales and lead acquisition goals.
- Identify inefficiencies in your current approach and uncover new opportunities.List Item
- Gain clear, actionable strategies to increase lead quality and conversion rates.
From £599 p/m
Managed Lead Generation Service
Perfect for businesses looking for a scalable, hands-off approach to securing high-quality leads.
- End-to-end lead generation management, from prospecting to delivery.
- Campaigns built around your industry, audience, and conversion goals.
- Flexible volume options to scale up or down based on business demand.
- Dedicated landing pages designed for lead conversion.
From £599 p/m
Captivise Lead Generation Platform
Get exclusive, real-time access to high-quality leads before your competitors.
- Flexible, pay-per-lead model to scale up or down based on performance.
- 24-hour lead exclusivity and never resold.
- Full transparency so you can see lead details upfront before purchase.
- Leads are pre-vetted, ready-to-convert prospects, ensuring higher close rates.
Managed Lead Generation
Our managed lead generation service is perfect for B2B and high-value B2C businesses that need consistent, high-volume lead delivery. Perhaps you’re an online training company looking to fill two courses with 100 students each. We can generate 1,000 leads per month, delivering the quantity you need with an average conversion rate of 10%, helping you achieve your goals effortlessly.
Leads are generated through tailored strategies, including dedicated landing pages, entire websites, or comparison-style platforms. Our landing pages result in higher conversion rates due to eliminating distractions and offering more control over messaging and tracking. Your business will benefit from a scalable model that allows you to adjust dynamically depending on performance and requirements.
Our Service Ensures:
- Consistent Quality: Every lead is thoroughly vetted to ensure it’s relevant to your business.
- Scalability: Increase or decrease lead volumes based on your business capacity.
- Tailored Strategies: We understand your business goals and create campaigns aligned with your audience and industry.
- Advanced Lead Tracking: Every lead is tracked using UTM parameters, allowing us to measure performance at a granular level.
Conversions Using Semiotics
A well-designed landing page involves aesthetics and a carefully crafted conversion journey that guides users towards a specific action. Our team specialises in creating wireframes for high-performance landing pages that apply semiotics, the science of meaning in visual communication, to optimise every element for engagement and lead generation.
By leveraging third-party platforms like Unbounce and LeadPages, we bypass restrictions on your main website if applicable, which enables us to build pages designed purely for conversion while maintaining brand consistency. These landing pages help prevent users from navigating away, keeping them focused on completing the desired action.
Key Elements of Our Landing Page Design:
Optimised Layouts: Structuring images, text, and CTAs in a way that directs attention and increases conversions.
The Psychology of Typography: Selecting hues and typefaces proven to evoke trust, urgency, or authority.
The Use of Space and Margins: Ensuring readability and engagement through intentional spacing and visual flow.
Directional Cues: Implementing subtle guides like arrows, lines, and gaze direction to nudge users towards action.
Social Proof/Trust Signals: Showcasing testimonials, ratings, and case studies to build credibility.
Conversion-Optimised CTAs: Positioning and styling call-to-action buttons to maximise click-through rates.
Value-Add Lead Magnets: Offering whitepapers, exclusive reports, or gated content to encourage form submissions.
Advanced Optimisation with Adalyser & Forager
Creating a beautiful landing page is part of the puzzle, but understanding which elements perform best and worst is key to maximising success. We use proprietary tools like Adalyser and Forager to fine-tune every aspect of your campaigns based on real-time performance data.
Key Features Include:
Forager: Our word-level keyword analysis tool uncovers high-value search terms and flags irrelevant traffic, ensuring ad spend is focused on prospects more likely to convert.
Adalyser: An ad performance tracking system that evaluates different ad elements (headlines, descriptions, CTAs) to identify what’s driving engagement and where improvements are needed.
Using these insights, we can dynamically adjust your campaigns, scaling up high-performing ads, refining bid strategies, and eliminating wasted spend to increase profitability.
Introducing Captivise: Novi’s Exclusive Lead-Generation Tool
Captivise is revolutionising lead generation by giving businesses access to exclusive, high-converting leads through a flexible credit-based system. Each lead is available exclusively to you for 24 hours, ensuring a competitive edge and hot prospects ready to close.
How it works:
- Pay-per-Lead Flexibility: Purchase leads individually through our intuitive online store, perfect for scaling based on your performance and requirements.
- Exclusive Access: Leads are sold only once, ensuring exclusivity and high quality.
- Hot and Ready-to-Close: Every lead is pre-qualified and ready to convert, saving you time and effort.
Whether you’re a high-value B2C business or a B2B organisation, Captivise enables you to access leads on demand with no commitments or long-term contracts, with leads costing as little as X.
Tailoring Your Lead Gen Strategy
Our process starts with a thorough questionnaire to understand your unique business needs. Some of the key questions we ask to customise your lead generation strategy include:
- What does your business do?
- How are you currently generating leads?
- Are you facing quality or quantity issues with your current leads?
- How many leads can you handle at this time?
- What’s the average value of a closed deal?
- What are your current conversion or close rates?
With this insight, we can deliver a tailored solution that ensures high-quality, high-volume leads perfectly aligned with your goals. It can be helpful to consider these before our first meeting, so you have a clear understanding of how you’d like your business to grow.
Why Choose Novi for Lead Generation?
- Unmatched Quality: Leads are pre-qualified, exclusive, and ready to close.
- Proven Results: Businesses that partner with us see up to a 30% conversion rate, turning prospects into revenue.
- Flexible Options: Choose between our managed service or Captivise for pay-per-lead flexibility.
- High Volume Capacity: Whether you need 50 or 5,000 leads per month, we can deliver the leads you need to close.
- Pipeline Generation Expertise: We don’t just deliver leads; we ensure your sales pipeline remains consistent, helping you scale efficiently.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Answers to Your Queries About Our Lead Generation Solutions
What are lead generation services?
Lead generation services help businesses attract and capture potential customers, turning them into sales-ready leads.
How much does lead generation cost?
Costs vary based on industry, lead quality, and volume, typically ranging from £10 to £200+ per lead.
Which platform is best for lead generation?
The best platform for getting leads depends on your industry; LinkedIn works well for B2B, while Google Ads and Facebook excel in B2C. Our Captivise platform allows you to compare across a range of providers.
What types of lead generation are there?
Lead generation is typically divided into inbound (content marketing, SEO) and outbound (ads, cold outreach) strategies.
How do I get qualified leads?
Use targeted advertising, landing pages that understand the user journey, lead-scoring tools, and analytics to attract high-intent prospects ready to convert.
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