Lead Generation
Unlocking the Power of Effective Lead Generation for Your Business.
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Scalable Lead Generation for Consistent Growth
Discover high-quality, high-volume leads tailored to your business goals with our lead generation services. Novi offers flexible solutions, including our managed lead generation specialist service and our new innovative platform, Captivise, which provides exclusive, ready-to-close leads you can purchase individually, maximising your ROI by saving time and money.
For businesses that rely on consistent lead flow, having access to high-converting prospects can be the difference between a downturn and rapid growth. With up to 30% conversion rates, our lead generation service helps businesses secure thousands of monthly leads, filling sales pipelines and driving revenue. In industries where high-quality leads cost upwards of £100+ each, our methodical approach delivers cost-effective, scalable solutions that guarantee profitability.
Book a Consultation
Platforms We Work With.
From £350 p/m
One-Off Consultation
Take the first step towards optimising your lead generation strategy.
- One-hour expert consultation tailored to your sales and lead acquisition goals.
- Identify inefficiencies in your current approach and uncover new opportunities.List Item
- Gain clear, actionable strategies to increase lead quality and conversion rates.
From £599 p/m
Managed Lead Generation Service
Perfect for businesses looking for a scalable, hands-off approach to securing high-quality leads.
- End-to-end lead generation management, from prospecting to delivery.
- Campaigns built around your industry, audience, and conversion goals.
- Flexible volume options to scale up or down based on business demand.
- Dedicated landing pages designed for lead conversion.
From £599 p/m
Captivise Lead Generation Platform
Get exclusive, real-time access to high-quality leads before your competitors.
- Flexible, pay-per-lead model to scale up or down based on performance.
- 24-hour lead exclusivity and never resold.
- Full transparency so you can see lead details upfront before purchase.
- Leads are pre-vetted, ready-to-convert prospects, ensuring higher close rates.
Managed Lead Generation
Our managed lead generation service is perfect for B2B and high-value B2C businesses that need consistent, high-volume lead delivery. Perhaps you’re an online training company looking to fill two courses with 100 students each. We can generate 1,000 leads per month, delivering the quantity you need with an average conversion rate of 10%, helping you achieve your goals effortlessly.
Leads are generated through tailored strategies, including dedicated landing pages, entire websites, or comparison-style platforms. Our landing pages result in higher conversion rates due to eliminating distractions and offering more control over messaging and tracking. Your business will benefit from a scalable model that allows you to adjust dynamically depending on performance and requirements.
Our Service Ensures:
- Consistent Quality: Every lead is thoroughly vetted to ensure it’s relevant to your business.
- Scalability: Increase or decrease lead volumes based on your business capacity.
- Tailored Strategies: We understand your business goals and create campaigns aligned with your audience and industry.
- Advanced Lead Tracking: Every lead is tracked using UTM parameters, allowing us to measure performance at a granular level.
Conversions Using Semiotics
A well-designed landing page involves aesthetics and a carefully crafted conversion journey that guides users towards a specific action. Our team specialises in creating wireframes for high-performance landing pages that apply semiotics, the science of meaning in visual communication, to optimise every element for engagement and lead generation.
By leveraging third-party platforms like Unbounce and LeadPages, we bypass restrictions on your main website if applicable, which enables us to build pages designed purely for conversion while maintaining brand consistency. These landing pages help prevent users from navigating away, keeping them focused on completing the desired action.
Key Elements of Our Landing Page Design:
Optimised Layouts: Structuring images, text, and CTAs in a way that directs attention and increases conversions.
The Psychology of Typography: Selecting hues and typefaces proven to evoke trust, urgency, or authority.
The Use of Space and Margins: Ensuring readability and engagement through intentional spacing and visual flow.
Directional Cues: Implementing subtle guides like arrows, lines, and gaze direction to nudge users towards action.
Social Proof/Trust Signals: Showcasing testimonials, ratings, and case studies to build credibility.
Conversion-Optimised CTAs: Positioning and styling call-to-action buttons to maximise click-through rates.
Value-Add Lead Magnets: Offering whitepapers, exclusive reports, or gated content to encourage form submissions.
Advanced Optimisation with Adalyser & Forager
Creating a beautiful landing page is part of the puzzle, but understanding which elements perform best and worst is key to maximising success. We use proprietary tools like Adalyser and Forager to fine-tune every aspect of your campaigns based on real-time performance data.
Key Features Include:
Forager: Our word-level keyword analysis tool uncovers high-value search terms and flags irrelevant traffic, ensuring ad spend is focused on prospects more likely to convert.
Adalyser: An ad performance tracking system that evaluates different ad elements (headlines, descriptions, CTAs) to identify what’s driving engagement and where improvements are needed.
Using these insights, we can dynamically adjust your campaigns, scaling up high-performing ads, refining bid strategies, and eliminating wasted spend to increase profitability.
Introducing Captivise: Novi’s Exclusive Lead-Generation Tool
Captivise is revolutionising lead generation by giving businesses access to exclusive, high-converting leads through a flexible credit-based system. Each lead is available exclusively to you for 24 hours, ensuring a competitive edge and hot prospects ready to close.
How it works:
- Pay-per-Lead Flexibility: Purchase leads individually through our intuitive online store, perfect for scaling based on your performance and requirements.
- Exclusive Access: Leads are sold only once, ensuring exclusivity and high quality.
- Hot and Ready-to-Close: Every lead is pre-qualified and ready to convert, saving you time and effort.
Whether you’re a high-value B2C business or a B2B organisation, Captivise enables you to access leads on demand with no commitments or long-term contracts, with leads costing as little as X.
Tailoring Your Lead Gen Strategy
Our process starts with a thorough questionnaire to understand your unique business needs. Some of the key questions we ask to customise your lead generation strategy include:
- What does your business do?
- How are you currently generating leads?
- Are you facing quality or quantity issues with your current leads?
- How many leads can you handle at this time?
- What’s the average value of a closed deal?
- What are your current conversion or close rates?
With this insight, we can deliver a tailored solution that ensures high-quality, high-volume leads perfectly aligned with your goals. It can be helpful to consider these before our first meeting, so you have a clear understanding of how you’d like your business to grow.
Why Choose Novi for Lead Generation?
- Unmatched Quality: Leads are pre-qualified, exclusive, and ready to close.
- Proven Results: Businesses that partner with us see up to a 30% conversion rate, turning prospects into revenue.
- Flexible Options: Choose between our managed service or Captivise for pay-per-lead flexibility.
- High Volume Capacity: Whether you need 50 or 5,000 leads per month, we can deliver the leads you need to close.
- Pipeline Generation Expertise: We don’t just deliver leads; we ensure your sales pipeline remains consistent, helping you scale efficiently.
Don't just take our word for it
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The company has achieved a 39% increase in organic traffic and 198% in their share of voice among key markets. novi.digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries.
Louise Cook, Siemens Financial Services
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novi.digital’s campaigns have been successful, significantly increasing web traffic and inquiries. Their top-notch project management ensures deadlines are met and communication is streamlined. They understand the client’s niche and create custom solutions that address the project’s goals.
Richard Beale, RB Health & Safety Solutions Ltd
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The company has achieved a 39% increase in organic traffic and 198% in their share of voice among key markets. novi.digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries.
Louise Cook, Siemens Financial Services
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With novi.digital’s incredible performance, the company acquired higher search ranking and CPA rate. Both of those factors led to the client’s enhanced conversion rates. They are flexible, dedicated, and productive.
Kate Karagholi, Arena Events Group Plc
Frequently Asked Questions
Answers to Your Queries About Our Lead Generation Solutions
What are lead generation services?
Lead generation services help businesses attract and capture potential customers, turning them into sales-ready leads.
How much does lead generation cost?
Costs vary based on industry, lead quality, and volume, typically ranging from £10 to £200+ per lead.
Which platform is best for lead generation?
The best platform for getting leads depends on your industry; LinkedIn works well for B2B, while Google Ads and Facebook excel in B2C. Our Captivise platform allows you to compare across a range of providers.
What types of lead generation are there?
Lead generation is typically divided into inbound (content marketing, SEO) and outbound (ads, cold outreach) strategies.
How do I get qualified leads?
Use targeted advertising, landing pages that understand the user journey, lead-scoring tools, and analytics to attract high-intent prospects ready to convert.
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