Paid Social Media Management
Boost engagement and reach your ideal audience with our targeted Paid Social solutions.
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Psychology-Driven Paid Social Strategies for Meaningful Engagement
Engage your audience and carve out a unique space in the market with psychology-driven social media insights. Novi’s social media management team integrates paid social into a holistic strategy, analysing key touchpoints to ensure your audience sees the right content at the right time. Our campaigns are designed to be informative, educational, and impactful, delivering measurable results across Meta, TikTok, LinkedIn, and Snapchat.
Book a Consultation
Platforms We Work With.
£350 + VAT
One-Off Consultation
Take the first step towards understanding your audience and social media goals.
- One-hour expert consultation tailored to your paid social goals.
- Identify key pain points and opportunities across platforms.
- Gain actionable insights to optimise your social media strategy.
£1500 p/m + VAT
Paid Social Media Management
Ideal for businesses requiring ongoing social media management.
- Nurture user interest with targeted messaging and strategic interactions.
- Drive conversions through compelling calls-to-action and retargeting campaigns.
- Use advanced audience targeting using psychology-driven insights.
- Ongoing performance tracking and transparent reporting to measure success.
The Science of Social Engagement
Social media has become one of the most powerful tools for connecting with your audience, nurturing relationships, and driving conversions. Novi blends cutting-edge data analytics with behavioural psychology to uncover what motivates your target audience, helping you engage with existing customers and reach untapped users across the ever-changing digital landscape.
We use advanced audience segmentation, informed by insights from platforms like Google Analytics 4, HubSpot, and Shopify, to craft data-driven strategies and compelling campaigns. These insights are streamlined into Databox, our in-house centralised dynamic reporting tool. Databox provides a comprehensive view of campaign performance and enables us to refine targeting and optimise results.
This science-backed approach refines messaging, informs creative decisions, and builds a complete picture of the customer journey. Whether your goal is to grow brand awareness, boost engagement, or increase ROI, Novi ensures every campaign aligns with your objectives and is optimised for peak performance with measurable results.
Effortless Campaign Execution
Once the strategy has been refined and implemented, Novi will seamlessly execute your campaign. We manage every aspect, from crafting eye-catching ads to refining audience targeting and running campaigns across key platforms like Meta and LinkedIn.
We gather client data and feedback at every journey stage, including the questionnaire, proposal, and auditing phases. Our adaptive approach to marketing helps us refine and optimise your campaign and ensures your budget is spent effectively, targeting high-quality leads with tailored results-driven campaigns.
By optimising metrics like the Target Cost Per Acquisition (TCPA) and Target Return on Ad Spend (TROAS), we help you achieve greater efficiency in ad spend and maximise ROI. Key metrics, such as Click-Through Rate (CTR), Conversion Rates, and Frequency, are continually assessed to improve visibility, engagement, and ad relevance.
Our advanced tools and real-time optimisation result in an increase in social media engagement and consistent performance that enables you to focus on your broader business goals, confident that your social media efforts will deliver impactful, measurable results.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common questions about our Paid Social solutions.
What is paid social media marketing?
Paid social media marketing involves creating targeted ads on platforms like Facebook, Instagram, and LinkedIn to increase visibility, engagement, and conversions.
Are paid ads on social media worth it?
Absolutely! Paid ads allow precise audience targeting and offer measurable results that can increase brand awareness, website traffic, and sales.
How much is paid advertising for social media?
Costs vary by platform and objectives but can be as low as £5/day. Total ad spend depends on your goals, audience size, and campaign duration.
Which social media platform is best for paid advertising?
The best platform depends on your audience. Facebook, Snapchat, and TikTok are ideal for B2C, whilst LinkedIn is suited for B2B.
How much do Facebook ads cost?
Facebook ads costs vary but typically have a cost-per-click (CPC) ranging from £0.50 to £2.00, depending on targeting and competition.
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