Paid Social Media Management
Boost engagement and reach your ideal audience with our targeted Paid Social solutions.
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Psychology-Driven Paid Social Strategies for Meaningful Engagement
Engage your audience and carve out a unique space in the market with psychology-driven social media insights. Novi’s social media management team integrates paid social into a holistic strategy, analysing key touchpoints to ensure your audience sees the right content at the right time. Our campaigns are designed to be informative, educational, and impactful, delivering measurable results across Meta, TikTok, LinkedIn, and Snapchat.
Book a Consultation
Platforms We Work With.
£350 + VAT
One-Off Consultation
Take the first step towards understanding your audience and social media goals.
- One-hour expert consultation tailored to your paid social goals.
- Identify key pain points and opportunities across platforms.
- Gain actionable insights to optimise your social media strategy.
£1500 p/m + VAT
Paid Social Media Management
Ideal for businesses requiring ongoing social media management.
- Nurture user interest with targeted messaging and strategic interactions.
- Drive conversions through compelling calls-to-action and retargeting campaigns.
- Use advanced audience targeting using psychology-driven insights.
- Ongoing performance tracking and transparent reporting to measure success.
The Science of Social Engagement
Social media has become one of the most powerful tools for connecting with your audience, nurturing relationships, and driving conversions. Novi blends cutting-edge data analytics with behavioural psychology to uncover what motivates your target audience, helping you engage with existing customers and reach untapped users across the ever-changing digital landscape.
We use advanced audience segmentation, informed by insights from platforms like Google Analytics 4, HubSpot, and Shopify, to craft data-driven strategies and compelling campaigns. These insights are streamlined into Databox, our in-house centralised dynamic reporting tool. Databox provides a comprehensive view of campaign performance and enables us to refine targeting and optimise results.
This science-backed approach refines messaging, informs creative decisions, and builds a complete picture of the customer journey. Whether your goal is to grow brand awareness, boost engagement, or increase ROI, Novi ensures every campaign aligns with your objectives and is optimised for peak performance with measurable results.
Effortless Campaign Execution
Once the strategy has been refined and implemented, Novi will seamlessly execute your campaign. We manage every aspect, from crafting eye-catching ads to refining audience targeting and running campaigns across key platforms like Meta and LinkedIn.
We gather client data and feedback at every journey stage, including the questionnaire, proposal, and auditing phases. Our adaptive approach to marketing helps us refine and optimise your campaign and ensures your budget is spent effectively, targeting high-quality leads with tailored results-driven campaigns.
By optimising metrics like the Target Cost Per Acquisition (TCPA) and Target Return on Ad Spend (TROAS), we help you achieve greater efficiency in ad spend and maximise ROI. Key metrics, such as Click-Through Rate (CTR), Conversion Rates, and Frequency, are continually assessed to improve visibility, engagement, and ad relevance.
Our advanced tools and real-time optimisation result in an increase in social media engagement and consistent performance that enables you to focus on your broader business goals, confident that your social media efforts will deliver impactful, measurable results.
Don't just take our word for it
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The company has achieved a 39% increase in organic traffic and 198% in their share of voice among key markets. novi.digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries.
Louise Cook, Siemens Financial Services
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novi.digital’s campaigns have been successful, significantly increasing web traffic and inquiries. Their top-notch project management ensures deadlines are met and communication is streamlined. They understand the client’s niche and create custom solutions that address the project’s goals.
Richard Beale, RB Health & Safety Solutions Ltd
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The company has achieved a 39% increase in organic traffic and 198% in their share of voice among key markets. novi.digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries.
Louise Cook, Siemens Financial Services
″
With novi.digital’s incredible performance, the company acquired higher search ranking and CPA rate. Both of those factors led to the client’s enhanced conversion rates. They are flexible, dedicated, and productive.
Kate Karagholi, Arena Events Group Plc
Frequently Asked Questions
Find answers to common questions about our Paid Social solutions.
What is paid social media marketing?
Paid social media marketing involves creating targeted ads on platforms like Facebook, Instagram, and LinkedIn to increase visibility, engagement, and conversions.
Are paid ads on social media worth it?
Absolutely! Paid ads allow precise audience targeting and offer measurable results that can increase brand awareness, website traffic, and sales.
How much is paid advertising for social media?
Costs vary by platform and objectives but can be as low as £5/day. Total ad spend depends on your goals, audience size, and campaign duration.
Which social media platform is best for paid advertising?
The best platform depends on your audience. Facebook, Snapchat, and TikTok are ideal for B2C, whilst LinkedIn is suited for B2B.
How much do Facebook ads cost?
Facebook ads costs vary but typically have a cost-per-click (CPC) ranging from £0.50 to £2.00, depending on targeting and competition.
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