PPC Audit
Uncover inefficiencies, optimise performance, and maximise your return on ad spend with a tailored PPC audit.
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Maximise Your PPC Performance with Data-Driven Insights
Whilst every PPC campaign has areas for improvement, not all changes deliver value, and pinpointing which changes drive genuine conversions can be challenging. At Novi, we prioritise impactful recommendations based on your budget, market, and campaign objectives, ensuring every adjustment aligns with your business goals. Our comprehensive PPC audits are designed to uncover inefficiencies across key platforms, including Google Ads and Microsoft Ads, optimising campaigns and driving measurable results.
With over 20% of Google’s daily search queries being brand new, regularly auditing your PPC account ensures your campaigns stay relevant, competitive, and optimised for success.
Book a Consultation
Platforms We Work With.
£350 + VAT
One-Off Consultation
Take the first step towards improving your PPC performance.
- One-hour expert consultation tailored to your campaign goals.
- Identify key inefficiencies and understand growth opportunities.
- Walk away with clear, actionable recommendations to optimise ROI.
From £1,500 + VAT per project
Full PPC Audit
For businesses looking to transform their campaigns using detailed data insights and proprietary tools.
- Comprehensive 50+ page audit of account performance.
- Includes keyword analysis, competitor benchmarking, and bid strategy insights.
- Prioritised recommendations for impactful improvements using our in-house solutions.
Get Granular With Your Campaigns
A PPC audit is critical in ensuring your campaigns perform at their best whilst maximising your budget. By analysing every aspect of your account, from keywords and ad copy to seasonal trends and UTMs, we deliver a comprehensive deck that prioritises impactful changes to lower the cost per conversion and maximise ROI.
Many advertisers overlook critical elements, such as identifying the right match types for their campaigns or implementing proper UTM tracking to measure revenue generated for specific keywords. For example, we discovered one of our clients, whose total spend on Google Ads was £1,000,000, was wasting a massive 20% (£200,000) on irrelevant traffic due to their campaigns being broad keyword match types. By recommending a switch to phrase match types and implementing account-level negative keywords, we significantly reduced wasted ad spend while improving the relevance of their traffic. As a result, the client experienced increased conversions without raising their overall budget, ensuring a more efficient and impactful campaign structure.
Free Basic PPC Audit
The free PPC health check provides a snapshot of your account’s performance, highlighting key areas for improvement:
Account Audit Summary
- Comprehensive analysis of account-level performance trends.
- Daily insights into key metrics for better decision-making.
- Identify and prioritise areas for optimisation.
Ad-Level Performance Overview
- Detailed comparison of ad performance.
- Highlight missing assets.
- View budget limitations impacting conversions.
Post-Audit Benefits
- Access a detailed report with actionable insight.
- Gain actionable recommendations to optimise ROI.
- Understand which ads platform will yield the best results.
While the free audit provides a great starting point in understanding your weaknesses, it does not prioritise tasks, offer campaign structure recommendations, or use proprietary software to optimise bidding strategies.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Find answers to common questions about our PPC audit process, methodology, and how it can enhance your campaign performance.
What is a PPC audit?
A PPC audit reviews your advertising campaigns to identify inefficiencies, improve performance, and optimise ROI.
Why is a PPC audit important?
An audit ensures your campaigns are efficient, competitive, and aligned with business goals, maximising your return on ad spend.
What does a PPC audit include?
Our audits analyse the account and campaign structure, keywords, ad copy, bidding strategies, and conversion tracking to enhance efficiency.
How often should I perform a PPC audit?
Quarterly audits or ones after significant campaign changes can help maintain performance and adapt to market trends.
Can a PPC audit improve my Google Ads performance?
Absolutely! A PPC audit uncovers actionable insights to optimise ads, reduce costs, and boost conversions effectively on Google Ads.
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