PPC Audit
Uncover inefficiencies, optimise performance, and maximise your return on ad spend with a tailored PPC audit.
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Maximise Your PPC Performance with Data-Driven Insights
Whilst every PPC campaign has areas for improvement, not all changes deliver value, and pinpointing which changes drive genuine conversions can be challenging. At Novi, we prioritise impactful recommendations based on your budget, market, and campaign objectives, ensuring every adjustment aligns with your business goals. Our comprehensive PPC audits are designed to uncover inefficiencies across key platforms, including Google Ads and Microsoft Ads, optimising campaigns and driving measurable results.
With over 20% of Google’s daily search queries being brand new, regularly auditing your PPC account ensures your campaigns stay relevant, competitive, and optimised for success.
Book a Consultation
Platforms We Work With.
£350 + VAT
One-Off Consultation
Take the first step towards improving your PPC performance.
- One-hour expert consultation tailored to your campaign goals.
- Identify key inefficiencies and understand growth opportunities.
- Walk away with clear, actionable recommendations to optimise ROI.
From £1,500 + VAT per project
Full PPC Audit
For businesses looking to transform their campaigns using detailed data insights and proprietary tools.
- Comprehensive 50+ page audit of account performance.
- Includes keyword analysis, competitor benchmarking, and bid strategy insights.
- Prioritised recommendations for impactful improvements using our in-house solutions.
Get Granular With Your Campaigns
A PPC audit is critical in ensuring your campaigns perform at their best whilst maximising your budget. By analysing every aspect of your account, from keywords and ad copy to seasonal trends and UTMs, we deliver a comprehensive deck that prioritises impactful changes to lower the cost per conversion and maximise ROI.
Many advertisers overlook critical elements, such as identifying the right match types for their campaigns or implementing proper UTM tracking to measure revenue generated for specific keywords. For example, we discovered one of our clients, whose total spend on Google Ads was £1,000,000, was wasting a massive 20% (£200,000) on irrelevant traffic due to their campaigns being broad keyword match types. By recommending a switch to phrase match types and implementing account-level negative keywords, we significantly reduced wasted ad spend while improving the relevance of their traffic. As a result, the client experienced increased conversions without raising their overall budget, ensuring a more efficient and impactful campaign structure.
Free Basic PPC Audit
The free PPC health check provides a snapshot of your account’s performance, highlighting key areas for improvement:
Account Audit Summary
- Comprehensive analysis of account-level performance trends.
- Daily insights into key metrics for better decision-making.
- Identify and prioritise areas for optimisation.
Ad-Level Performance Overview
- Detailed comparison of ad performance.
- Highlight missing assets.
- View budget limitations impacting conversions.
Post-Audit Benefits
- Access a detailed report with actionable insight.
- Gain actionable recommendations to optimise ROI.
- Understand which ads platform will yield the best results.
While the free audit provides a great starting point in understanding your weaknesses, it does not prioritise tasks, offer campaign structure recommendations, or use proprietary software to optimise bidding strategies.
Don't just take our word for it
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The company has achieved a 39% increase in organic traffic and 198% in their share of voice among key markets. novi.digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries.
Louise Cook, Siemens Financial Services
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novi.digital’s campaigns have been successful, significantly increasing web traffic and inquiries. Their top-notch project management ensures deadlines are met and communication is streamlined. They understand the client’s niche and create custom solutions that address the project’s goals.
Richard Beale, RB Health & Safety Solutions Ltd
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The company has achieved a 39% increase in organic traffic and 198% in their share of voice among key markets. novi.digital has been instrumental in this success; the team has been thorough in their weekly calls and meeting summaries.
Louise Cook, Siemens Financial Services
″
With novi.digital’s incredible performance, the company acquired higher search ranking and CPA rate. Both of those factors led to the client’s enhanced conversion rates. They are flexible, dedicated, and productive.
Kate Karagholi, Arena Events Group Plc
Frequently Asked Questions
Find answers to common questions about our PPC audit process, methodology, and how it can enhance your campaign performance.
What is a PPC audit?
A PPC audit reviews your advertising campaigns to identify inefficiencies, improve performance, and optimise ROI.
Why is a PPC audit important?
An audit ensures your campaigns are efficient, competitive, and aligned with business goals, maximising your return on ad spend.
What does a PPC audit include?
Our audits analyse the account and campaign structure, keywords, ad copy, bidding strategies, and conversion tracking to enhance efficiency.
How often should I perform a PPC audit?
Quarterly audits or ones after significant campaign changes can help maintain performance and adapt to market trends.
Can a PPC audit improve my Google Ads performance?
Absolutely! A PPC audit uncovers actionable insights to optimise ads, reduce costs, and boost conversions effectively on Google Ads.
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