PPC Training
Enhance Your Skills with Expert-Led PPC Training for Maximum Impact
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Master PPC Campaigns with Expert Training
At Novi, we understand that some businesses prefer to manage their PPC campaigns in-house. Whether you’re a marketing manager looking to reduce your overhead and efficiently onboard new staff or a PPC executive who requires more training, we provide tailored workshops to equip you with the skills and knowledge needed to run successful campaigns.
Our training services go beyond basic campaign setup and provide actionable insights into key metrics like Return on Ad Spend (ROAS) and Target Cost per Acquisition (tCPA). We use our Optimal Efficiency Frontier (OEF) framework to help participants discover how a 26.93% reduction in ROAS can impact profitability, turning a return on ad spend of 4 to 2.92 and cutting a £10 profit per £100 spent to just £2. Understanding these nuances allows you to make smarter, data-driven decisions that align with your business goals and minimise losses.
Book a Consultation
Platforms We Work With.
£350 + VAT
One-Off Consultation
Take the first step towards optimising your pay-per-click campaigns.
- One-hour expert consultation tailored to your PPC goals.
- Identify campaign inefficiencies and gain insights into new opportunities.
- Walk away with clear, actionable strategies to boost ROI.
From £750 + VAT
In-Person Training
Ideal for businesses and individuals who require hands-on training and guidance.
- Comprehensive PPC training tailored to your team’s goals and expertise.
- Face-to-face sessions covering advanced strategies for campaign management.
- Uses real-world examples and exercises to build practical skills and confidence.
- Delivered at your location or a venue of your choice for maximum convenience.
From £750 + VAT
Virtual Training
Designed for businesses and individuals looking for flexibility in their training programme.
- Flexible, remote sessions designed to fit your team’s schedule.
- Personalised training focused on improving ROI and campaign efficiency.
- Expert-led discussions on data analysis, keyword strategy, and reducing spend.
- Practical, actionable insights to implement immediately into your campaigns.
From £750 + VAT
Discovery Workshops
The discovery workshop offers a consultative session to help uncover key areas within PPC to improve.
- Thorough Q&A session.
- Receive a thorough understanding of your current PPC roadmap.
- Gain the knowledge to make intuitive decisions and critical thinking.
For Established Businesses With Ambition
Our process begins with gathering detailed information through interviews and questionnaires to assess your team’s knowledge and ensure the training doesn’t overwhelm participants with unnecessary content or repeat what they already know. By mapping out their needs, we prioritise actionable and feasible strategies.
The PPC training programme is designed to help established PPC teams with larger budgets refine their strategies and maximise ROI. We ensure staff are trained on topics within their capabilities and resources. By implementing these strategies, you will uncover missed opportunities and turn your advertising efforts into a measurable growth driver for your business.
Unlike other agencies and generic training programmes, Novi focuses on depth and data, not just the basics. We go beyond the “what” to teach the “why”, including why specific strategies work and how to interpret your data to make smarter decisions. We ensure your campaigns deliver lasting commercial impact by aligning PPC with your overall strategy.
In-Person PPC Training
Our in-person PPC training programme is ideal for businesses who want hands-on learning and face-to-face collaboration with our experienced team. We adapt each session to your team’s expertise, leveraging our Metric Framework to ensure the training prioritises impactful, actionable insights.
Workshops Include:
Customised Agendas: We tailor our sessions based on interviews and pre-training questionnaires.
One-to-One Training: This option is perfect for individuals seeking a more personalised session to address specific goals, such as creating high-ROI campaigns or boosting conversion rates.
Group Training: These tailored workshops are designed for teams of all sizes, covering everything from keyword targeting strategies to campaign management techniques.
Half-Day or Full-Day Sessions: We structure these intensives around your business needs, offering focused or comprehensive coverage of PPC topics.
Guest Lecturing: Delivered by industry experts, these sessions for universities and colleges combine real-world expertise with practical application, inspiring the next generation of marketers.
Virtual PPC Training
Our virtual training workshops are designed for teams and individuals seeking more flexibility. The sessions combine expert guidance with the convenience of remote learning.
Workshops Include:
Interactive One-to-One Training: These bespoke sessions explore specific challenges, such as identifying keywords or using data analysis to make better decisions.
Team Training via Video: Engaging, collaborative sessions for teams that cover technical PPC skills, including campaign optimisation and creating user-focused ads.
Certification Support: We prepare your team for Google AdWords certification, offering detailed guidance and practice to ensure success.
Custom Programmes: Fully tailored virtual courses designed to address your unique business goals, from improving conversion rates to creating data-driven strategies.
We emphasise how platform-specific insights and sector expertise create lasting results, empowering your team to make informed decisions confidently. Whatever your goals, our tailored workshops offer complete flexibility to ensure you get the most out of your training and receive a comprehensive understanding of pay-per-click advertising’s capabilities.
Don't just take our word for it
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As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions.
Alex Field, Destination Garden Center
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Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart.
Michael Dent, PropertyData
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With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback.
Aidan Sharples, Greenmarket
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novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership.
Ben Marshall, ClickTech Solutions
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The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient.
Matthew Yeo, Security Direct
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Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency.
David Thompson, Nexus Drinks
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Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient.
Kevin Hakman, TeamworkIQ
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90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value.
Carlos Daly, Trees Understood
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Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach.
James Parry, Parry Welch Lacey LLP
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novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance.
Stephen Ward, Businessgiftuk.com
Frequently Asked Questions
Answers to Your Most Common Questions About Our PPC Training
Who is your PPC training programme suitable for?
Our PPC training workshops are designed for experienced individuals and teams with a larger ad budget who want to improve their skills and knowledge in pay-per-click advertising.
What topics are covered in the training sessions?
We cover various topics, including creating high-ROI campaigns, keyword strategy, improving conversion rates, and using data analysis to optimise performance.
Can we become Google Ads certified?
We provide specialist training, including practical tips and exam preparation strategies, to help prepare individuals and teams for Google Ads certification exams.
Can I customise my training?
Absolutely! All training sessions are tailored to align with your specific goals, industry, and expertise to ensure you get the most from your training.
What is the difference between in-person and virtual training?
We want to offer as much flexibility as we can. Teams often benefit from the hands-on element of our in-person training, whereas virtual training provides the same expert guidance with the flexibility to learn remotely.
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